نازم الحق

• Increased digital transaction revenue by 200% in 2 years through integrated performance
marketing campaigns.
• Scaled app user base from 200K to 1.1M+ with a 35% lower cost per acquisition (CPA) through
optimized paid and organic strategies.
• Delivered 110% YoY growth in organic traffic by developing a structured, multilingual content
and SEO strategy across Kuwait.
• Launched MoEngage-driven campaigns (abandoned cart, failed transactions, beneficiary
dropout), boosting conversion recovery by 40%.
• Improved repeat transaction rate by 32% via lifecycle campaigns, referral programs, and
targeted push/email marketing.
• Built data-driven dashboards for real-time performance tracking, reducing reporting time by
60% and improving campaign ROI visibility.
• Manage a cross-functional team of 6 digital specialists (Digital, SEO, Content, CRM, Creative,
Data).

- Translating the Marketing and Media strategy into actionable plans across various channels, including Facebook, Instagram, YouTube, Google Ads, Snapchat, LinkedIn, Twitter, etc.,
- Running Digital Ads independently and taking ownership of campaign setup, targeting, optimization, and performance analysis.
- Monitoring and evaluating campaign performance, actively exploring opportunities for improvement and implementing necessary optimizations to enhance efficiency and effectiveness.
- Utilizing tools such as Google Analytics to gain valuable insights into Demographics, Sources of traffic, Behaviors, etc., leveraging this data to inform future campaign strategies.
- Collaborating with the agency to integrate SDKs, Pixels, and other Scripts to better understand Traffic sources and track relevant Key Performance Indicators (KPIs) for effective campaign optimization.
- Staying informed about updates and changes on various channels, such as platform updates and policy changes, and anticipating any challenges and finding solutions to achieve our targets.
- Implementing Remarketing and Retargeting strategies to maximize campaign efficiency
- Closely monitoring campaign performance, ensuring the delivery of desired outcomes and promptly
addressing any areas that require optimization.
- Taking responsibility for the overall digital presence of the brands under Kana Group, collaborating
with internal stakeholders to ensure a cohesive and impactful digital presence.
- Developing and implementing digital marketing strategies to enhance the online visibility and reach
of the brands, focusing on increasing brand awareness, and Performance to drive conversions.
- Utilizing social media platforms, content marketing, SEO techniques, and other digital marketing
channels to establish a strong online presence for the brands.
- Conducting regular audits of the companys digital assets, including websites, social media accounts,
and online listings, to ensure consistency, accuracy, and optimal performance.
- Monitoring and analyzing key performance metrics, such as website traffic, engagement rates, and
conversion rates, using tools like Google Analytics, to measure the effectiveness of digital marketing
efforts.
- Collaborating with external agencies, vendors, and partners to leverage their expertise and support
in executing digital marketing initiatives effectively.
- Collaborating with the agency team to develop Media briefs and clearly communicate our Marketing
and Media Objectives, ensuring alignment with overall business goals.
- Staying informed about industry trends, competitor activities, and customer insights to identify
opportunities for innovation and improvement in the digital marketing strategies.
- Acting as a brand advocate, ensuring that all digital marketing activities align with the brands values,
guidelines, and messaging.
- Providing regular reports and presentations to stakeholders, showcasing the impact of digital
marketing efforts and making recommendations for future enhancements.

- Understand the Marketing and Media Objectives of clients by reviewing their Media briefs in order to create Multi Channel Media Plans.
- Implement the Media & Marketing strategy across various channels, including Facebook, Instagram, YouTube, Google Ads, Snapchat, LinkedIn, Twitter, etc.
- Collaborate with clients to determine the appropriate Media Channels, Budgets, Creative Directions, and product offerings that effectively target the desired audience and increase sales.
- Enhance campaign performance by constantly exploring, developing, and refining technical aspects to optimize efficiency and effectiveness.
- Utilize Google Analytics to gain in-depth insights into Demographics, Sources of traffic, Behaviors, etc., and leverage this data in future campaigns.
- Incorporate SDKs, Pixels, and other Scripts to gain a better understanding of Traffic sources and track relevant Key Performance Indicators (KPIs) for improved optimization.
- Stay up-to-date with updates on various channels, such as the iOS 14.5 Update on Facebook, anticipate potential challenges, and diplomatically address them to achieve campaign targets.
- Employ Remarketing and Retargeting techniques using Dynamic Ads to enhance campaign efficiency and drive sales.
- Monitor campaign performance closely to ensure successful delivery and make necessary optimizations when required.
- Develop Dynamic Product Catalogs for Dynamic Ads and utilize software tools like Google Merchant Center, Criteo, Datafeedwatch, etc., to dynamically target users.
- Generate monthly Sales Reports, analyze the bottom line in relation to costs, and forecast future sales.
- Maintain strong connections with Media Partners such as Facebook, Google, and Snapchat to stay informed about Platform dynamics and enhance campaign performance.
- Negotiate and establish programmatic marketing deals with DSP suppliers to streamline campaigns across top publisher platforms regionally, aiming for improved efficiency and results.
Channels Media Kuwait, Sharq - August 2014 - August 2022
Digital Marketing Specialist / Key Accounts Manager (October 2016 - August 2022)
- Meet with new clients, understand the job brief & assign an Account Manager for the c

- Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures

- Leading ongoing management of digital touchpoints, including teksavvy.com (home page and top-level sections), social networking landing pages, and mobile.

- Planning, development, and execution of national digital programs and campaigns, including online advertising, website/app strategy, and design, social media, mobile, and deliverables.

- Manage Google, Facebook/Instagram, Twitter, LinkedIn, Snapchat Campaigns.

- Manage PPC Campaigns from multiple platforms

- Manage the online/digital presence of multiple brands and companies.

- Brainstorm creative marketing strategies.

- Establish an effective presence through endorsements on social media blogs.

- Build and maintain relationships with Media Agencies worldwide.

- Filter & Update all Marketing Databases.

- Regularly track and get insights into competitors strategies.

- Budget planning, analysis and distribution plan making.

- Research & Development of New Services Solicit customer feedback and optimize campaigns accordingly.

- Manage and coordinate major digital marketing activities.

- Create and maintain online listings across e-commerce platforms.

- Develop and monitor ROI and KPIs.

- Stay up-to-date with digital media technologies and latest trends.

- Develop strategies and methods for improvement.

- Monitor key online marketing metrics to track success.

- Coordinate with Multiple sales teams to create marketing campaigns.

- Maintain a digital dashboard of several different accounts.

- Conduct social media audits to ensure best practices are being used.

- Analyze digital data to draw key recommendations around website/application optimization.