HEAD SALES
REDEFINE GROUP
Total years of experience :22 years, 1 Months
Redefine Group - Head Sales - From 2018
• Yielded 20 crore / year plus revenue via Vertical-based acquisition and demand generated product sales activity vide key distribution channels.
• Conventional direct mail introduced with 27% - 48% redemption.
• Executed new frame merchandising strategy resulting in consistent product presentation & increased customer shopping process by 15%.
• Implemented marketing campaigns and marketing strategies that helped in a 20% increase in revenue.
• Track-record of defining new business strategies, launching new ventures, research & product approvals, branding, marketing tools and road shows.
• Responsible for a new vertical directed towards trade shows, International Events and Exhibition, sponsorships and other marketing activities.
• Structured Aed 4.3M in annual recurring revenue, positioning company for 86% growth, from Aed 4M to Aed 8.3M in Retail Sales.
• Increased company valuation 150%+ by converting service agreements to multi-year commitments.
• Served as visionary and driving force behind numerous initiatives, including: - Coffee Kiosks, Café Shops in UAE.
• Responsible for New Market entry, Company License & product approvals, logistics and warehousing export import to GCC Markets, launch of new products, events and business development, major market expansion.
• Established the first dedicated Sales Division for MENA region. Expanded product portfolio based on market needs.
Spearheaded distribution channel restructuring and change management initiatives and established distribution centers & Franchisee operations across GCC markets.
Achievements :
• Achieved overall 39% profitable revenue growth.
• Doubled operating profit by adding new distribution centers. Slashed operating and overhead costs by 23%.
• Increased Distributor retail channel revenue by 41%.
• Boosted product sales operating margin to 39.4% from original 15.6%. Increased cash flow by 41%.
• Structured Aed 4.3M in annual recurring revenue, positioning company for 86% growth, from Aed 4M to Aed 8.3M in Retail Sales.
• Increased company valuation 150%+ by converting service agreements to multi-year commitments.
• Served as visionary and driving force behind numerous initiatives, including: - Coffee Kiosks, Café Shops in UAE.
• Responsible for New Market entry, Company License & product approvals, logistics and warehousing export import to GCC Markets, launch of new products, events and business development, major market expansion.
• Established the first dedicated Sales Division for MENA region. Expanded product portfolio based on market needs.
Spearheaded distribution channel restructuring and change management initiatives and established distribution centers & Franchisee operations across GCC markets.
Achievements :
• Achieved overall 39% profitable revenue growth.
• Doubled operating profit by adding new distribution centers. Slashed operating and overhead costs by 23%.
• Increased Distributor retail channel revenue by 41%.
• Boosted product sales operating margin to 39.4% from original 15.6%. Increased cash flow by 41%.
National Plus - Senior Sales Manager(2015 to 2016)
• Increased declining margins from a low of 10% to 25% and increased profits
by adding new more profitable customers and cross selling more products to existing customers.
• Strategize Media strategies; One such strategy Group Sales Solicitation program drove incremental growth of 36% percent.
• Executed of new frame merchandising strategy resulting in consistent product presentation & increased customer shopping process by 15%.
Achievements :
• Won the Best Department for the Year 2015.
• Completed assignment 50% ahead of schedule, achieving all goals in just 6 months.
• Responsible to drive new, profitable revenue streams in India and lead expansion of retail distribution in Middle East Markets.
• Headed a 32-person team and managed all sales and channel marketing for the $120 million business.
• Provided strategic leadership and operational support to national sales regions for the Product & Compliance
• Developed the Distribution Marketing Plan that delivered $37 crores m in annual revenue.
• Capitalized on 3 rd Party distributors, yielding some $12crore m in projected additional revenue.
Achievements :
• Promoted to national level within 1 year - 8 branches & 100 plus business centers (India & ME)
• Revenue increase from 20 crores to 100 crores within 2 years.
• Launched 2 new licensed product line with a total value of $12 million.
Commercial Bank - Senior Sales Manager - (2007 to 2009)
• Won cash awards for advising cost optimization needs to the bank.
• Initialized Sharia &TPP for the bank for profitability and diversification
• Responsible for portfolios of min 50-100million USD.
• Marketed Products on Fixed income, Hedge funds, Private Equity, Structured products, Venture Capital Funds, IPOs, Real Estate, and Metals & Commodities.
HDFC Bank : Deputy Manager - (April 2004 to 2006)
• Responsible for FOS & Telesales unit. Team consisted of 7 team Managers & more than 50 plus Tele sales officers
• Collected the highest premium for insurance products. Was No 3 in All India Telesales Manager for CASA
Amway International - Regional DCS Manager ( 1998 to 2004)
• Responsible for 40% of sales for the country from 13 offices in the South region.
• Won the Service Excellence award at Amway for the South region.
• Received Cash Awards, Rewards, and Appreciation letter under Amway Rewards & Recognition program, and appreciated for ‘Service before Self’ program.
• Awarded the Best Kaizen Award in Amway for Southern Region
Qualification -