Neeta Kapur

• Oversaw the operations of 40+ multi-profile stores in the Middle East, enhancing Product Planning and Buying strategies.
• Spearheaded Merchandising and Supply Chain initiatives, optimizing Stock and Markdown Management for improved efficiency.
• Implemented trading strategies and Influencer Marketing campaigns, resulting in significant ROI and revenue growth.
• Crafted and executed comprehensive business and merchandising strategies, driving sales and profitability across all stores.
• Established strong relationships with global and regional suppliers, successfully negotiating favorable deals to enhance product offerings.
• Led transformation projects that streamlined processes and improved overall operational performance.

• Developed and executed annual brand strategy and business plans in alignment with corporate objectives,
achieving 12m KWD sales.
• Established brand KPIs and managed weekly trading reviews and re-forecasting, enabling agile performance
corrections.
• Oversaw brand P&L and ensured adherence to budgets across 40+ stores in 6 MENA countries.
• Drove pricing strategy and markdown planning aligned with local market trends and host brand mandates.
• Directed customer-centric campaigns, working with marketing, VM, and digital teams to drive brand
engagement and loyalty.
• Championed 2025 business planning cycle, securing +12% growth projection over 2024 actuals.
• Led a 5-member team, implemented PDPs and succession frameworks, achieving retention and promotions.

• Leveraged expertise in buying strategies to enhance product selection and availability, driving improved sales performance.
• Cultivated strong supplier relationships and negotiated favorable contracts, resulting in cost savings and increased product diversity.
• Identified and sourced innovative products that aligned with market trends, ensuring a competitive edge in the product portfolio.
• Analyzed sales data and customer feedback to refine product planning and assortment strategies, leading to optimized inventory management and customer satisfaction.
• Collaborated with cross-functional teams to align merchandising efforts with brand objectives, enhancing overall market presence.

• Spearheaded buying and merchandising strategies for womenswear, footwear, accessories, and kidswear, enhancing brand visibility across multiple markets.
• Drove revenue growth through effective management of 23 stores, contributing significantly to overall business performance.
• Cultivated a robust global brand portfolio, optimizing replenishment processes for high-demand and essential product lines.
• Led end-to-end product development, collaborating closely with design teams and suppliers to ensure timely in-store delivery.
• Strategically directed product lifecycles, implementing pricing strategies and size optimization to maximize profitability and customer satisfaction.

• Formulated brand-specific buying and pricing strategies enhancing brand profitability by 3%.
• Directed product planning and intake forecasting, reducing stockouts and aging inventory.
• Introduced NOOS lines and combos to boost product availability and accelerate ROS.
• Collaborated with marketing and VM to launch targeted brand promotions and visual campaigns.
• Played a key role in supply chain optimization and express store rollout.

• Created brand strategies based on regional consumer research, ensuring local relevance and host brand
alignment.
• Contributed to pricing suite development and transformation projects (Phoenix) aligning strategy with digital
first future.
• Managed 200+ stores across 10 markets for licensed and direct-sourced product categories.
• Redesigned allocation strategies, improved pricing architecture, and led marketing activation for licensed
launches.
• Initiated and led footwear shop-in-shop rollout, increasing share-of-business from 1% to 5%.