Events and Marketing Communications Specialist
Private
Total years of experience :15 years, 0 Months
• Delivering marketing programmes, advertisements, and other marketing related projects
• Day-to-day maintenance of content, amendments, and uploads on websites
• Developing key documentation and client presentations
• Attending meetings where required to progress event planning with client teams and partners
• Implementing the communications strategy and brand positioning initiatives across the group in line with the company’s strategic objectives
• Involved in all aspects of marketing and communications, particularly media relations, content creation, digital media including social media, creating and distributing quarterly newsletters, updating the websites and managing the print advertising
• Contributing to the ongoing development and monitoring of internal communications and brand management within the group
• Running marketing campaigns in addition to managing the database
• Drafting copy for the websites, composing marketing emails and contributing articles for the e-news, as well as for distributing to the media
• Developing online presence, improving search rankings, managing social media channels and improving visibility over time
• Preparing, editing and proofreading marketing collateral such as brochures, presentations, proposals, etc.
• Briefing the Graphic Designer and liaising closely with him to ensure work is of a high quality and completed on time
• Collating suitable imagery and creating a photographer’s brief where additional event photography is required
• Researching and liaising with suitable media outlets in order to acquire press coverage
• Monitoring stock levels and liaising with the group GMs to order stock and manage amendments
• Collating data and preparing marketing statistics throughout the year
• Maintaining brand guidelines, including but not limited to, logo usage, group brand integration, presentation tools and website
• Complying with the marketing standards and following set processes for routine work
• Managing one direct report
• Project leading, planning, creating and executing marketing plans, deploying online and offline direct marketing tactics
• Developing a smart marketing strategy for delegate and vendor acquisition
• Implementing the communication strategy to generate leads, create brand awareness and drive registrations/revenue
• Creating and updating the websites and ensuring all policies and brand guidelines are adhered to
• Identifying and working with relevant partners, be that media or associations
• Managing third-party suppliers such as PR, print, design, research, web, photo/video, etc. and meeting tight competing deadlines
• Collaborating with other departments (sales, production, operations, etc.) and partner agencies to build an integrated strategy
• Setting up and making recommendations to management on the processes based on expertise
• Defining and monitoring the marketing campaigns and media plans and ensuring implementation
• Responsible for all campaign copywriting and management of social media
• Coordinating the design and production of all marketing collateral including brochures, print advertisements, web banners, emails, etc.
• Performing market, competitor and internal research
• Tracking activity by tagging all campaigns to ensure accurate attribution
• Executing targeted selections on the internal database system
• Copywriting and proofing of all marketing materials in conjunction with the Conference Manager
• Recognized for top performance and accomplishments through monthly competitions and selection for large-scale projects
• Managing one direct report
• Providing copywriting and editorial assistance for print publications and individuals
• Implementing and executing innovative, integrated marketing plans to promote events
• Developing and managing a wide range of marketing tools, including promotional material and website content
• Marketing of publications to further marketing communication platforms for clients through trade shows and the magazines' readership circulation
• Supported the marketing of a leading exhibition and the co-located events to a vast audience of international and local clientele
• Writing promotional copy, consolidating information for the show catalog, liaising with media partners, managing on-site operations and dealing with general queries
• Formulating targeted marketing strategies and conducting detailed response analysis
• Forging long-term marketing partnerships with associations, publications, communities, groups and portals
• Using a full range of online marketing tactics, including social media, online PR, SEO, paid search (PPC) and Google Analytics
• Moving customers up the advocacy ladder and engaging with them using interactive and content-led marketing techniques
• Querying databases and generating list build strategies to bridge the identified data gaps through the in-house data build team
• Devising marketing communications strategies, including creating, designing, editing and proofreading promotional copy for clarity, grammar and spelling
• Establishing close working relationships with vendors, media, PR agencies, designers, printers, web developers and content editors
• Hitting agreed targets for direct revenue generation and lead generation whilst controlling the event marketing budget
• Working with and gaining feedback from other internal departments such as telesales, sponsorship sales, customer service and production to improve campaign efficiency
• Testing, monitoring and analysing email response rates, results of leads and revenue
• Providing help and advice to worldwide customers concerning the organization's products
• Reporting to all department heads and global heads on a daily/weekly basis
• Processing orders on the customer relationship management (CRM) database
• Demonstrating ability to work under pressure in a fast-paced environment, set clear goals on assignments and meet tight deadlines
• Responsible for the overall management of the master database, including collation, coding and cataloging of all data
• Supporting, motivating and leading a team of nine in the research department to achieve individual and team target
• Liaising with conference producers to ensure each integrated marketing campaign is supported with a sizeable number of relevant, confirmed and qualified industry contacts
• Acquiring skills in a sales and call center environment in a leading-edge international conference business
• Understanding of various industries and the responsibilities of individuals in an organization
• Manipulating and maintaining customer relationship management (CRM) databases
• Identifying and resolving client concerns and competent at influencing others
• Establishing and maintaining current client and potential client relationships
• Reporting to the Operations Coordinator and the Customer Service Director on a daily basis
• Enabling existing Tejari members to meet and trade online through frequent correspondence
• Committed to attracting prospective customers and achieving targets set by the supervisor
• Trained in online and offline marketing, direct sales and telesales
• Gained working knowledge of e-commerce business cycle
• Experience involved integration in the corporate culture and training and development of new staff
• Contacting clients to follow-up for payment collection and performing promotional activities
• Gained hands-on experience and new insights into the way a company operates
• The company implemented some of the recommendations proposed by our university team
First Class Honours