Conference Producer
Khaleej Times
Total years of experience :10 years, 1 Months
· Projects: Digitrans Forum (1st digital transformation event of the region), Artelligence (1st AI event of the region), Desert Drive, India Real Estate Show. Successfully launched new events like New Age Finance & Accounting, FutureSec KSA (Saudi’s first banking security event), Women of Substance, UniExpo
· Deep dive in gathering local insights and analysing market trends and identifying business opportunities & consumer needs.
· Conducting market research and working closely with Key Opinion Leaders to develop conference programs that meet the needs of the market.
· Establishing and managing partnership with key professionals, government bodies, associations, industry leaders, senior executives and media in relevant vertical.
· Providing the team with event brief which includes (but not limited to): detailed information on the target market, relevant vendors & associations, competition, USP, key event themes & activities, agenda.
· Execute the Marketing strategy for the region and direct the Social Media/Digital/CRM/PR/VM/Email campaigns.
· Responsible for driving brand performance and marketing guidelines.
· Implement SEM/SEO strategy with analyzing effectiveness of marketing content & campaigns
· Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) and devise strategies and tactics to increase reach and engagement
· Plan and optimize social media calendars (in-feed & stories)
· Writing marketing copy for promotional conference newsletters, brochures and other collaterals.
· Developing new event ideas and working with a cross-functional team on an ongoing basis.
· Projects: UAE Ambassador visit to Mauritius (Ministry of Education), UAE Innovation Teachers visit Japan, Summer camp for MOE, RTA Summer camp, Emirates ID National Day, DED SME 100 Award Ceremony
· Conducted trainings in most of UAE government bodies with managing more than 200 trainings, 70, 000 trainees in a year.
· Develop world class training programs and organisational capability by recruiting industry expert trainers, partners and certification.
· Participate in annual business planning activity and provide inputs to the Leadership team in terms of the market potential, competition, new trends to ensure development of robust business plan.
· Develop and drive implementation of marketing strategy for the yearly training programs.
· Responsible of newly launched training programs and managing them from development phase to post execution reporting.
· Initializing and responsible of branding, creative work, content, design etc.
· Articulate pricing strategy taking into account several key business imperatives such as brand positioning, costs etc. to drive healthy P&L growth for the program.
· Managing external agencies on developing PR, email, social media and digital campaigns.
· Manage and execute email marketing strategy by creating HTML emails.
· Manage the company social media channels (Facebook, Twitter, Instagram, LinkedIn).
· Plan and execute quarterly multi-channel marketing campaigns and manage the performance against expected outcomes.
· Participate in the budgeting process and provide feedback on growth and marketing strategy.
Managing projects and leading marketing and sales team for over 4 events that were hosted annually; mostly in Oil & Gas industry.
Launched the Hosted Buyer Program for the exhibition team, hosting the program at more than 4 events launched the same year.
Lead the Project Coherence team that was developed to attain strong business relationship among their leading customers of Middle East and Africa
Key Skills achieved: • A keen international commercial acumen through applying economic theories and case studies to economies across the world. • Analytical and conceptual thinking, with a conscientious approach to managing workloads. • Ability to handle, analyse and interpret complex data, before presenting it back based on the overall analysis made. • Advanced problem solving and numeracy skills. • Accomplished communication skills, both written and verbal, developed through numerous essays and presentations. Projects: • Relationship between Product Pricing and Product Quality perception A descriptive research was done to evaluate if majority of population is price sensitive or not, whether lower prices make them question its quality and so on. • Women Empowerment in UAE Modernization and globalization in the success story of UAE have pushed the women in more reliance for employment and leadership.
Key Skills achieved: • Acquired technical communications skills. • Identify information, equipment and procedures for safety and maintaining a clean environment. • To monitor quality through the raw material till the end product utilisation. • Follow Standard Operating Procedures (SOP’s), Good Manufacturing Practices (GMP), mathematical tasks, use and maintain the equipment, and maintain the supplies and reagents as the job requires. • Able to prepare, harvest and store microorganisms as well as perform bioassays. • Perform standard procedures for sterilization and decontamination of equipment. • Knowledge of techniques such as electrophoresis and polymerase chain reactions (PCR). Awards: Academic Excellency, B.Sc. Biotechnology 2nd Runners up, Inter-department Group Dance On Campus Duty- Class Representative
