نها شيخ, Conference Producer

نها شيخ

Conference Producer

Khaleej Times

البلد
الإمارات العربية المتحدة - عجمان
التعليم
ماجستير, Marketing & Finance
الخبرات
10 years, 2 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :10 years, 2 أشهر

Conference Producer في Khaleej Times
  • الإمارات العربية المتحدة - دبي
  • أشغل هذه الوظيفة منذ سبتمبر 2018

· Projects: Digitrans Forum (1st digital transformation event of the region), Artelligence (1st AI event of the region), Desert Drive, India Real Estate Show. Successfully launched new events like New Age Finance & Accounting, FutureSec KSA (Saudi’s first banking security event), Women of Substance, UniExpo
· Deep dive in gathering local insights and analysing market trends and identifying business opportunities & consumer needs.
· Conducting market research and working closely with Key Opinion Leaders to develop conference programs that meet the needs of the market.
· Establishing and managing partnership with key professionals, government bodies, associations, industry leaders, senior executives and media in relevant vertical.
· Providing the team with event brief which includes (but not limited to): detailed information on the target market, relevant vendors & associations, competition, USP, key event themes & activities, agenda.
· Execute the Marketing strategy for the region and direct the Social Media/Digital/CRM/PR/VM/Email campaigns.
· Responsible for driving brand performance and marketing guidelines.
· Implement SEM/SEO strategy with analyzing effectiveness of marketing content & campaigns
· Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) and devise strategies and tactics to increase reach and engagement
· Plan and optimize social media calendars (in-feed & stories)
· Writing marketing copy for promotional conference newsletters, brochures and other collaterals.
· Developing new event ideas and working with a cross-functional team on an ongoing basis.

Marketing Manager في LEADERSHIP AND INNOVATION LEARNING INSTITUTE
  • الإمارات العربية المتحدة - دبي
  • فبراير 2017 إلى أغسطس 2018

· Projects: UAE Ambassador visit to Mauritius (Ministry of Education), UAE Innovation Teachers visit Japan, Summer camp for MOE, RTA Summer camp, Emirates ID National Day, DED SME 100 Award Ceremony
· Conducted trainings in most of UAE government bodies with managing more than 200 trainings, 70, 000 trainees in a year.
· Develop world class training programs and organisational capability by recruiting industry expert trainers, partners and certification.
· Participate in annual business planning activity and provide inputs to the Leadership team in terms of the market potential, competition, new trends to ensure development of robust business plan.
· Develop and drive implementation of marketing strategy for the yearly training programs.
· Responsible of newly launched training programs and managing them from development phase to post execution reporting.
· Initializing and responsible of branding, creative work, content, design etc.
· Articulate pricing strategy taking into account several key business imperatives such as brand positioning, costs etc. to drive healthy P&L growth for the program.
· Managing external agencies on developing PR, email, social media and digital campaigns.
· Manage and execute email marketing strategy by creating HTML emails.
· Manage the company social media channels (Facebook, Twitter, Instagram, LinkedIn).
· Plan and execute quarterly multi-channel marketing campaigns and manage the performance against expected outcomes.
· Participate in the budgeting process and provide feedback on growth and marketing strategy.

Production and Marketing Manager في Knowledge Expansion
  • الإمارات العربية المتحدة - دبي
  • يناير 2016 إلى يناير 2017

Managing projects and leading marketing and sales team for over 4 events that were hosted annually; mostly in Oil & Gas industry.

Marketing Executive في Fleming
  • الإمارات العربية المتحدة - دبي
  • يناير 2015 إلى يناير 2016

Launched the Hosted Buyer Program for the exhibition team, hosting the program at more than 4 events launched the same year.

Customer Relations Associate في 3i Infotech
  • الإمارات العربية المتحدة - دبي
  • أبريل 2014 إلى ديسمبر 2014

Lead the Project Coherence team that was developed to attain strong business relationship among their leading customers of Middle East and Africa

الخلفية التعليمية

ماجستير, Marketing & Finance
  • في Amity University
  • يوليو 2015

Key Skills achieved: • A keen international commercial acumen through applying economic theories and case studies to economies across the world. • Analytical and conceptual thinking, with a conscientious approach to managing workloads. • Ability to handle, analyse and interpret complex data, before presenting it back based on the overall analysis made. • Advanced problem solving and numeracy skills. • Accomplished communication skills, both written and verbal, developed through numerous essays and presentations. Projects: • Relationship between Product Pricing and Product Quality perception A descriptive research was done to evaluate if majority of population is price sensitive or not, whether lower prices make them question its quality and so on. • Women Empowerment in UAE Modernization and globalization in the success story of UAE have pushed the women in more reliance for employment and leadership.

بكالوريوس, Biotechnology
  • في Manipal University
  • يوليو 2010

Key Skills achieved: • Acquired technical communications skills. • Identify information, equipment and procedures for safety and maintaining a clean environment. • To monitor quality through the raw material till the end product utilisation. • Follow Standard Operating Procedures (SOP’s), Good Manufacturing Practices (GMP), mathematical tasks, use and maintain the equipment, and maintain the supplies and reagents as the job requires. • Able to prepare, harvest and store microorganisms as well as perform bioassays. • Perform standard procedures for sterilization and decontamination of equipment. • Knowledge of techniques such as electrophoresis and polymerase chain reactions (PCR). Awards: Academic Excellency, B.Sc. Biotechnology 2nd Runners up, Inter-department Group Dance On Campus Duty- Class Representative

Specialties & Skills

Public Speaking
Social Networking
Market Research
Operation
Event Management
Marketing
Digital Marketing
Marketing
Team Management

اللغات

العربية
مبتدئ
الانجليزية
متمرّس
الهندية
متمرّس
الأوردو
اللغة الأم

التدريب و الشهادات

SM Study- Market Strategy & Market Research Fundamental (الشهادة)
تاريخ الدورة:
April 2020
Google - The Fundamentals of Digital Marketing (الشهادة)
تاريخ الدورة:
April 2020