Neil Edden, Regional Business Development Manager

Neil Edden

Regional Business Development Manager

Okadoc Technologies FZ-LLC

Location
United Arab Emirates - Dubai
Education
Diploma, Business Administration And Hospitality Management
Experience
21 years, 5 Months

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Work Experience

Total years of experience :21 years, 5 Months

Regional Business Development Manager at Okadoc Technologies FZ-LLC
  • United Arab Emirates - Dubai
  • My current job since March 2022

Lead and execute strategic regional sales, business development and marketing strategies, identify and pursue new business opportunities, customers and segments as well as potential markets. Drive innovation and accelerate adoption of the cloud-based digital platform executing the corporate financial sales plan to achieve monthly recurring revenue (MRR) targets. Serve as primary source of regional insight to identify new vendors/partners working with cross-functional departments to accelerate product development, integration capabilities, growth and market penetration. Provide periodic sales and revenue forecasts to the Commercial Director.

• Accelerated Digital Transformation with 30+ healthcare providers through adoption a comprehensive multi-channel SaaS solutions. Minimised call center/reception resources, increased patient engagement, reduced appointment cancelations and maximised chargeable appointments delivering avg 8x ROI.
• Lead and closed sales leveraging comprehensive multi-channel solutions including white-label, API integration (patient records software), WhatsApp bot and Payment gateways. Minimising capital and operational expenditure further increasing ROI with one unified solution.
• Successfully project managed onboarding of 30+ new clients and facilities developing roadmaps aligning with the client’s configuration and patient adoption strategies, successfully doubling user adoption month on month.
• HubSpot CRM - created, maintained and developed sales funnels in line with the company’s sales objectives, monitored engagement, sales and pipeline activity to track, collate and interpret sales figures and revenue forecast.
• UI & UX development - farmed provider feedback continually throughout consultations providing invaluable insight further developing the booking journey to less than 1 minute from over 2 minutes.
• Mentored and developed the sales team focusing on client engagement successfully increasing client meetings 3x.
• Paved the way with first local cloud pharma agreement opening up new revenue streams.

Solutions Manager at BT Plc – Enterprise
  • United Kingdom - Liverpool
  • October 2017 to December 2021

20% P&L growth of £54M + £1M new business gross margin (GM).

Directed and executed technical pre/post-sales team activities across field and desk teams. Defined, developed and executed key strategies within solution sales specialist community. Conduct regular team and one to one development sessions uncovering skill g aps, implementing training/coaching where required. Increased team performance through engagement with sales teams, supporting account revenues identifying opportunities leveraging multi-product solutions to drive digital and customer transformations. Support and sponsor specific opportunities preparing/presenting educational workshops for new technologies highlighting innovation and ROI to clients. Report and forecast team performance capturing revenues, gross margin, WIP (work in progress) and opportunity pipeline.

• Lead, managed, coached and developed team performance streamlining engagement, sales and delivery processes.
• Manage projects & contract schedules, identify and mitigate risks against projects delivery, revenue and P&L.
• Create and delivered Network sales team campaigns - new leads +50% - upgrades +70%.
• BT Enterprise Excellence Performance Awards 2018 - 2019 & 2019 - 2020
• +24% P&L & 117% GM achievement 2019-20
• +28% P&L growth & 125% GM achievement 2020-21
• Delivered positive NPS results - 100% team response rate +30% increase to Promoter status
• Commercial Acumen accreditation

Contract Manager at BT Plc – Enterprise
  • United Kingdom - Liverpool
  • October 2020 to December 2021

Own senior stakeholder relationships acting as the main interface and lead for the customer of the specific contract and contractual topics. Monitor compliance capturing contractual obligations including T&Cs and SLAs; identify and manage risks for P&L. Determine effective project management and change control’s involving the Account Management, Commercial & External Partner teams. Maintain records for complex decision points, financial performance, service delivery, billing and change requests. Monitor P&L, conduct month-end review with accountants and partners, reporting revenue/cost accruals and deferrals.

• Own P&L, executing corporate financial plan to achieve revenue and monthly recurring revenue (MRR) goals.
• Report on deliverables with analysis of contract performance, commercial viability and delivery against SLAs.
• Achieved high revenue rates for renewed service agreements while increasing subscription rates by up-selling and cross-selling tactics.
• Project managed simultaneous projects streamlined processes to expediting delivery, service activation and invoicing enhancing P&L.
• Execute cost transformation within the contracted services - Cisco maintenance refresh £26.5K gross margin (GM)
• Managed contract resource (FTE) and cost validation, streamlined touchpoints reducing FTE costs.
• Driven successful customer transformation achieving “Promoter” status in net promoter score (NPS)
• Increased contract gross margin 8% - £800K.

Business Development Manager at BT Plc – Enterprise
  • United Kingdom - Liverpool
  • March 2016 to October 2017

5% P&L growth of £2M + £440k new business gross margin (GM).

Managed and boosted revenue owning individual revenue and GM targets within a defined client base. Provide comprehensive knowledge across all products and services, stimulating professional debate with C and board level stakeholders around
specific B2B propositions. Identify and create new opportunities though quality business conversation and workshops.

• +7% P&L growth & 145% GM achievement
• Delivered positive NPS - 100% response +54% increase to Promoter status

Account Manager at BT Plc – Enterprise
  • United Kingdom - Liverpool
  • October 2013 to March 2016

Managed sales activity to protect existing revenues and develop new sales opportunities of a predefined client base. Developed account strategy’s to increase market share across all services delivering successful, sustainable and profitable growth. Adopted a strong engagement model of understanding of the client’s business requirements and transformational roadmap underpinned with a robust account development plan.

Head Design and Installation Engineer at Bang & Olufsen
  • United Kingdom - Liverpool
  • October 2002 to October 2013

Plan, Lead and Manage all clients and partners to fulfil and complete installation projects. Design and install structured cabling networks to meet specification and future requirements, engaging building contractor’s on each phase of installation. Terminate, connect and commission wiring networks, Install and program equipment performing tests prior to handover.

Education

Diploma, Business Administration And Hospitality Management
  • at Wigan & Leigh College
  • July 2002

Provides a detailed learning of hospitality management covering the growth and development, organization and structure, and all of the functional areas of the hospitality industry, including travel and tourism, lodging, food services, and recreation

Specialties & Skills

Thought Leadership
Multicultural Team Management
Complex Sales
Stakeholder Management
Sales Management
CUSTOMER RELATIONS
MARKETING
NETWORKING
STRATEGIC

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Native Speaker

Training and Certifications

Sales Excellence - Consultative Selling (Training)
Training Institute:
Silent Edge
Date Attended:
April 2016
Duration:
20 hours
Spin Selling Methodology (Training)
Training Institute:
Huthwaite International
Date Attended:
April 2017
Duration:
22 hours
Commercial Acumen Accreditation (Training)
Training Institute:
Sareos
Date Attended:
January 2018
Duration:
22 hours
Winning Conversations -Create value, Why change, Why pay, Why evolve (Training)
Training Institute:
Corporate Visions
Date Attended:
August 2020
Duration:
20 hours
Network Security Associate level 3 (Certificate)
Date Attended:
December 2021
Valid Until:
December 2023