Nelisha Cutinha

Thumbay Group, UAE is a diversified international business conglomerate with its headquarters in-
Dubai, United Arab Emirates. Thumbay group is a diversified business group with operations across
20 sectors including Education, Healthcare, Medical Research, Diagnostics, Retail Pharmacy, Health
Communications, Retail Opticals, Wellness, Nutrition Stores, Hospitality, Real Estate, Publishing,
Technology, Media, Events, Medical Tourism, Trading and Marketing & Distribution.
Responsibilities:
• Using the full marketing mix for the company’s marketing communications for planning,
developing and implementing effective marketing communication campaigns.
• Monitor and participate in marketing campaigns to achieve the desired results against ROI
as a measurement of success. Ensure successful delivery of the marketing plan for each
product or service, ensuring constant increase in brand awareness.
• Monitoring ongoing campaign spend against the budget, keeping accurate records and
highlighting where variances occur. Producing an accurate summary of total spend at the
end of a marketing campaign. Undertaking detailed ongoing analysis of marketing
campaigns to ensure targets are met.
• Conduct market analysis to keep abreast on the trends in pricing for a competitive pricing
strategy. Assisting in the production of ongoing competitor analysis and reporting, with
particular reference to pricing, presentation and promotion.
• Understanding the product and customer profile and write thorough specs for each. Writing
content collateral, including brochures, letters, emails and websites.
• Maintaining Social Media and digital marketing experience. Generate fresh content for
company websites, blogs and email marketing and expand company customer base and
ensure its strong presence.
• Customer feedback to be collected and reported on a monthly basis. Identify potential
business opportunity by research and analysis of sales options and prospects in the
industry. Generate reports on a periodic basis or as per the requirement.
• Establishing and maintaining and expanding customer data base as step towards
geographical spread of business.
• Create a brand building of Thumbay Pharmacy in the market and work closely with the
sales team to support the plans

Skype Id: Nelisha Cutinha
Linkedin Profile: /in/nelisha-cutinha-b28b23145/
Drivers Licence- UAE
Notice Period-Immediate
Visa-Sponsored Visa(Husband

Responsibilities:
• Generating new business through successful networking and cold calling. Increase
product awareness by Introducing new products, answering queries by meeting with
healthcare staff and potential distributors.
• Identifying and establishing new business.
• Demonstrating or presenting products to healthcare staff
• Meeting both the business and scientific needs of healthcare professional.
• Maintaining detailed records, reviewing sales performance, writing reports and other
documents.
• Attending and organising various exhibitions and conference

Responsibilities:
• Coordinate and engaged in the preparation, labelling and delivery of medications in
accordance with the doctors prescriptions.
• Monitoring pre-packaging and labelling of medications for storage, and also for unit dose
quantities.
• Ensure compliance with the local laws and regulations pertaining to dispensing of drugs and
controlled drugs and maintenance or required records.
• Maintain records such as pharmacy files, patient profiles, charge system files, inventories,
insurance records, registries for controlled drugs and narcotics.
• Conduct and evaluate medication histories, access compliance and suggest modifications so
as to achieve desired outcomes.
• Keeping a register of controlled drugs for legal and stock purpose.
• Handling stocks and ordering supplies of medicines and drugs as well as maintaining
inventories of pharmaceuticals and expiry monitoring.
• Ordering and procurement of drugs from the purchaser.
• Customer service and claims, approval experience, have given the industry perspective and
technical expertise necessary for future role in insurance.
• Assisted in the preparation and handling of Sterile Parental Cytotoxic drugs
• Perform Calculations for usual dosage determinations required in medication and solution
preparation (Total Parental Nutrition) for pre-mature babies
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Nov’07 - Mar’08 Prafful Medicals Chemists and Druggist
Pharmacist & Admin In-charge
Responsibilities;
• Dispensing medications by reviewing, interpreting physician’s orders, compounding and
packaging pharmaceuticals.
• Providing pharmacological information by answering questions from healthcare professionals,
requests from counselling patients on drug therapies.
• Involved in administrative tasks such as budgeting and keeping track of expenses at the
pharmacy.
• Responsible for maintaining the inventory and supplies in the pharmacy as per requirement.
Such as stocking and restocking and quality control of the medicines and vaccines.
• Was familiar with the pharmacy’s computer systems and software for the purpose of analytical
and research of drugs, supplies and other preventive healthcare measures such as vaccines.