Nelson Kadakkethu George

• Leading a team of 6 branches and 18 distributors which covering almost most of the regions in KSA with 153 routes.
• Need to prepare the sales plan for the month with the production department as per the market requrements
• Designing and implementing a strategic sales plan that expands company's customer base and ensure it's strong presence.
• Achieving the target given has a growth of 9% vs 2017

•• Leading a team of 4 branches & 64 sales man covering Western region of KSA (Gizan, Gunfida, Taif, Mahayel)
• Maintaining and increasing market share by achieving sales targets.
• Maintaining and increasing sales of company`s products through various sales promotions and Goal setting among teams.
• Establishing, maintaining & expanding customer base servicing.
• Increasing business opportunities through various routes to market setting sales targets for individual reps and team.
• Setting targets and monitoring team performance and motivating them to reach target.
• Analysis of sales figures with line manager and weekly meeting with team.
• To Prepare & analyse Daily, Monthly & Quarterly sales reports through Systems.
Highlighting and advising the sales management on business trends, & distribution issues.
• To understand and follow the sales processes and cycle
• To check and maintain the accuracy of sales order status
• To ensure that the sales representatives have sufficient quantities of sales support material, such as product brochures and samples.
• To maintain sales records as a basis for reports to the senior management team
• To participate in other as-needed customer service and sales support activities
• To report the sales results and performance for individual salesman, group of salesmen or the overall performance of the department.

Aug 2010 - Present Area Sales Manager
Al Safi Danone Co Ltd, Riyadh, KSA
Is the second player in the Saudi Dairy market.

Key responsibilities
o Leading a strong team with 5 sales supervisors and 25 van salesmen to achieve the objectives of the company distributing around 1600 outlets.
o Develop and execute sales strategies
o Maintain and strengthen a large portfolio of clients
o Train, mentor and motivate sales team
o Manage sales Budget and set targets

Key achievements
o 2011 closed with 23% v/s last year and 95 % of the team achieved minimum 10 month incentives.
o 2012 closed with double digit and 2013 more than last year
o The coverage covered to 97%.

July 2007- 2010 July Sales Supervisor
Al Safi Danone Co Ltd, Riyadh KSA
Key responsibilities
o Leading a team of 7 salesmen and coordinating the sales of a particular geographical area with around 400 outlets.
o Develop relationships across targeted accounts
o Manage all sales related aspects for allocated accounts
o Review pricing and service levels
o Identify new sales and marketing opportunities
o Develop product literature and sales collateral
o Allocating the chiller for the growing customer and implement in a visible position
Key achievements
o Achieved 3 continuous years with double digit growth (34%, 23%, 14%)
o 90 % of the chillers relocated to the first position of the customer traffic.
o 100 % coverage along the area.

March 2000- June 2007 Van Salesman
Al Safi Danone Co Ltd, Riyadh KSA
Key Achievements
o Distributing the products to around 65 outlets
o Made a good customer relationships
o Achieved 11 months incentive every year
o All the year close with a double digit growth