Sanidhya Sourabh

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Assisted in planning and executing digital campaigns across social media and email,
resulting in a 20% increase in brand engagement during the pilot phase.
• Collaborated with cross-functional teams to develop marketing collateral,
packaging inputs, and retail pitch decks for new category rollouts.
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Analyzed campaign and consumer feedback data using tools like Google Analytics
and Excel to inform future marketing initiatives.

• Executed in-store activations and coordinated with channel partners to ensure
shelf visibility and product availability during the launch period.
• Collected and analyzed customer feedback from 500+ sampling interactions,
helping optimize product messaging and retail strategy.

• Conducted weekly tutoring sessions and remedial classes in English and
Mathematics, helping improve academic performance among 30+ underpriveleged
students.