nesrine sfeir, Head of Marketing Communications

nesrine sfeir

Head of Marketing Communications

plus holding

Location
Lebanon - Beirut
Education
Master's degree, International Executive MBA
Experience
24 years, 7 Months

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Work Experience

Total years of experience :24 years, 7 Months

Head of Marketing Communications at plus holding
  • Lebanon - Beirut
  • My current job since December 2010

plus holding group of companies deals with Media (Group Plus) and Real Estate (plus properties, plus brokers and plus invest)
My role is to take care of all marketing, internal and external communications within the group. Supervising all regional communications efforts from Beirut to satellite offices in UAE, Bahrain and Syria.

Head of (social) Marketing at Emirates Foundation for Philanthropy
  • Other
  • My current job since September 2008

Project management! Planning and implementation of different communication campaigns and community outreach projects, in addition to partners' management

Group Marketing Manager - Head of Department at Boecker
  • Lebanon - Beirut
  • My current job since September 2012

The Group Marketing Manager is part of the CEO direct task force. Taking care of Boecker Group Marketing activities across Lebanon, UAE, Kuwait, Qatar, KSA and Jordan.
Sets the yearly group marketing plan, develops new service and product launches, events & exhibitions, company publications, social media and train all marketing focals across the group as well as country managers.
Responsible for standardize the branding across all branches.

group Account Director at Team/Young & Rubicam abu dhabi
  • Other
  • August 2006 to September 2008

Taking care of account management and new business development.
Client portfolio included Sorouh Real Estate, Daman National Health Insurance and other projects with the Abu Dhabi government.

Account Director at Team/Young & Rubicam Beirut
  • Other
  • September 1999 to July 2006

Started as account executive! Just after graduation
Worked on several industries including FMCG ( Colgate Palmolive - abu Adal group), perfumes and cosmetics, automotive (jaguar, land rover, Peugeot, Kia, Tara trucks)

Education

Master's degree, International Executive MBA
  • at Ecole Superieure des Affaires
  • June 2012
Bachelor's degree, Communications - Advertising
  • at Lebanese university
  • July 1999

Specialties & Skills

Team building and training
Brand Management
Business Management
Public Relations
Strategic planning and implementation of campaigns
Project and initiative management
Business management
Online Marketing
Marketing procurement
Creative thinking & concept development
Copy-writing
Public relations
Business Development
Social Media

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Ecole Superieure des affaires (Certificate)
Date Attended:
April 2012
Valid Until:
May 2012
University of Texas - USA (Certificate)
Date Attended:
March 2012
Valid Until:
March 2012