Regional Marketing Manager
Lohmann and Rauscher
Total years of experience :10 years, 11 Months
Regional Marketing Manager - North Africa (Tunisia and Algeria) - Lohmann & Rauscher
- Develop and Execute marketing strategies
- Analyze KPIs for respective market areas
- Manage and monitor regional marketing budgets
- Collaborate with sales manager to drive marketing and sales programs
- Develop tools and best practices to manage the execution of marketing programs/projects
- Collaborate with the global marketing manager in the UAE and support marketing team in the biggest events
(Example Arab health exhibition in Dubai)
Category Brand Manager Beauty care à SOGEB (Brands in charge: Bellaoggi - Renée Blanche and Silk Protein)
- Make forecasts for product demand to ensure the sustainability of inventory
- Manage sales team (17 persons scattered over different region)
- Develop and execute category plans to meet revenue goals
- Plan and Execute the digital activity (FB - Instagram - Bloggers and Influencers) and analyze KPI’s of each tool
June 2016 - April 2018: Communication and Marketing Manager Whirlpool Tunisia
- Develop, execute and supervise the marketing and the communication strategy
- Prepare detailed media activity reports.
- Plan and manage the design, content, and production of all marketing materials.
- Supervise projects to guarantee all content is publication-ready.
- Create communication and marketing strategies for new products, launches, events, and promotions.
- Lead the marketing and public relations staff.
Sales and Marketing Manager at "El-Amouri" Institute.
- Manage the customer portfolio
- Prepare technical and financial proposals
- Control the commercial process
- Develop and execute the marketing action plan
- Planning the communication campaigns (project leader OMN'IEA)
- Handling reporting and market intelligence
- Drafting Web site (project leader)
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Manage More than 14 brands
- Design, build and maintain the social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and
customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Manage showroom
- Manage events projects
- Plan and execute marketing and communication techniques
- Execute market research
I was graduated with honors. it was a very special year I was student and I worked at the same time. I was happy to finish my studies successfully while working.