B2B Marketing Manager
Maggie Metal Corporation
Total years of experience :19 years, 2 Months
Commercial agent in the field of processing, filling and packaging equipment and raw materials for the food and beverages industry.
B2B Marketing Manager
Online marketplace for finishing and decoration materials, home appliances, furniture, interior design and landscaping.
Marketing and Business Development Manager
Leading Egyptian cosmetics, special food and pharmaceuticals. Agents of Beauline, Beauty Secrets, Floractive and Thermocell.
Marketing Manager
Responsible for the following brands : Beauline, Beauty secrets, Floractive, Thermocell
Marketing Responsibilities for each brand :
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Responsible for the following brands : Majorica - Misaki - Seif Stores - Seif Beauty ( Nike, Korloff, Pink Sugar, Aigner, IsaDora, Yves Rocher, Dsquared, Montana )
Marketing Responsibilities for each brand:
Planning
Marketing Research
Implementing Plans
IMC (Integrated Marketing Campaigns)
Events ( Nike perfumes Amr Diab concert at Porto Cairo - SEIF Stores Cinderella event -SEIF Stores Shaun the Sheep event - SEIF Beauty & Majorica Cairo Festival Fashion Show- SEIF Beauty Downtown Christmas Bazaar - Misaki, SEIF Beauty, IsaDora White Wedding Fashion show at Dusit Hotel and others
OGAWA is a Malaysian health and wellness retail company established in 1996 with 287 outlets in 37 cities across 18 countries.
Trade Marketing Manager
One of the leading investment groups in the Egyptian market; established in 1980 total number of 1350 employees and thirty different pharmacies and eight stores, Safe Healthcare focusing on medical supply on both levels, whole sale and retail.
Marketing Specialist
Achievement
Manage marketing strategies and commercial activities for 6 international and 4 local brands. Hired, managed and trained a marketing team of 3 designers, 3 digital marketers, a media buyer and 10 promotors from the bottom up, as well as setting up a skill-based training plan for all team members in order to improve professional qualifications, in order to ensure that the final brand images for 10 brands are delivered correctly and clearly to clients. While the marketing budget given was insufficient to assist in positioning products effectively on the market, I was capable of setting up sales arrangements with 40 retailers inside and outside Cairo in order to create cash flow to be utilized on the necessary marketing efforts, and I generated the first EGP 150, 000. The companys main business was cosmetics, so I communicated a factory in China that manufactured electronics, and after some negotiations and agreements, the company became an authorized agent and distributor for them in Egypt that lead to EGP 1, 000, 000 revenues. Several pharmacies, online platforms, spas, beauty centers, and hotels, including Marriott Hotel America, have signed agreements for distribution and mutual commercial activities. As part of my teams development strategy, I requested that management enroll our graphic designers in a motion graphics course so that they had produced more than 15 commercial videos in-house rather than employing an external agency, which resulted in a savings of more than EGP 250, 000 in the first year. Managed events like:
Nike Perfumes (Amr Diab Concert at Porto Cairo)
SEIF Stores (Cinderella and Shaun the Sheep shows)
SEIF Beauty & Majorica (Cairo Festival Fashion, Show and Downtown Christmas Bazaar)
IsaDora (White Wedding Fashion Show at Dusit Thani Hotel)
Selling ink jet and laser printing machines