Niall Kelly

Lead Audi marketing across Abu Dhabi and Al Ain, with responsibility for strategic planning,
budget oversight, integrated campaign delivery, agency management and local brand development
across multiple retail sites. Operate at the intersection of brand-building and commercial
performance, driving growth, improving efficiency and building the strategic structures needed to
elevate market presence in a complex premium automotive environment.

• Progressively assumed acting-manager level responsibility, leading day-to-day delivery across
social media, 360 digital campaigns, events, influencer activity and KPI reporting.
• Served as the main point of contact for agency partners, improving campaign briefing,
feedback and optimisation across brand and retail marketing activity.
• Overhauled Audi's local social media presence, correcting inconsistent publishing,
outdated channel structure and weak positioning to create a more coherent premium brand
presentation.
• Redefined the influencer test drive programme around product placement and brand

• Delivered notable operational change across marketing, achieved when conducting research,
development and presenting a SWOT-style analysis of the department.
• Undertook additional accountabilities within the first few months of employment,
overseeing content creation, including future direction and larger brand management themes.
• Wholly accountable for overseeing all aspects of external marketing, spearheading c. six
multi-channel campaigns per month across email, social, display and on-air.
• Collaborating with internal researchers and insights team to uncover market and category
trends, opportunities, or threats in relation to campaign planning.
• Providing dynamic leadership in relation to internal comms, which entails managing
induction sessions, running monthly workshops with delegates from across the business
and communicating marketing updates frequently by email and through conducting weekly
leadership Teams calls.

• Improved marketing working methodologies, accomplished when proposing and
introducing the companys first CRM system, followed by training the team in the function.
• Contributed to delivering organic growth of c. 25% and a significant boost in activity when
undertaking accountability for Social Media Analytics, working closely with the team leader,
regularly reviewing results and discussing best practice for social strategy.