Niamh McSweeney, Sales Manager

Niamh McSweeney

Sales Manager

Onex Beauty Group

Location
Qatar - Doha
Education
Diploma, Leadership Strategies
Experience
11 years, 3 Months

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Work Experience

Total years of experience :11 years, 3 Months

Sales Manager at Onex Beauty Group
  • Qatar - Doha
  • My current job since January 2022

Reporting to the General Manager, responsible for sales growth of twelve international brands in the hair and cosmetic industry.
Managing a team of five Sales Executives to ensure increase in market share throughout Qatar whilst maintaining our company position.
Key responsibilities sales growth and brand awareness.
Coaching and mentoring individuals and a team to reach company Kpi’s.

Business Development Manager at International Institute of Active-Aging
  • United Kingdom - London
  • February 2020 to December 2022

Reporting to the Head of Sales, I am responsible for identifying and opening new accounts with focus on B2B sales, whilst achieving growth within our existing Gold Partnership Accounts to reach annual targets, New Business Development and sustained growth within the retail and salon and spa sector.
•Leading a team of 14 team members to maximise opportunities, achieve sales targets, gain market share, and deliver company strategy.
•Ensure that financial growth is driven through developing solid relationships with existing and new business partners.
•Identifying business opportunities and providing effective solutions to challenges.
•Coordinate induction training, coaching, and mentoring and personal development.
•Development of sales strategies to increase sales in my area.
•Developed new and existing leads, new business and screened potential business opportunities. I managed existing accounts and ensured that each account had our three brands within the business to provide revenue increase for our territory.
•Driving brand recognition across all channels of the Beauty, Health and Wellness industry.
•Managing budget for Skin 3.
•Developing strong working relationships with potential clients for new business opportunities within in my area.
•Leading my team by example, continuously looking to improve practices through the coaching and mentoring of all team members.
•Responsible for all digital platforms within the business, ensuring growth on LY along with managing stock, promotions and marketing for both salon and online.
•I was responsible for the planning and execution of our annual event held each October 2020 due to strategic planning and organisation we achieved +60% above set target and a 40% increase on the previous year.

Business Development Manager at True Solutions International
  • Australia
  • May 2019 to January 2020

In my role as Business Development Manager, I have worked with six international brands and manage to successfully develop, our existing businesses.
•Managed accounts to create successful business plans while providing continual brand support, training, events and promotions whilst building a rapport with clients.
•Achieved and exceeded all KPIs through developing ways of driving performance in my region.
•Responsible for sourcing new business opportunities through incoming leads, cold calling and presenting the brand to medical, pharmacy and beauty accounts.
•Coached salons in marketing our brands, by using different marketing strategies and ensuring they hold a strong digital presence within their salons.
•Having worked closely with the National Sales Manager and Head of Marketing, I was responsible for developing annual sales strategies, marketing campaigns and monthly promotions.
•Responsible for managing budgets, forecasting, and analysing the business needs.
•Achieved an increase of 37% on existing accounts, opening of a new clinic stocking with four of our brands along with an Omnilux a total opening of 60k and also increased line extension with a national franchise stockist.

Area Manager & Education at Ella Bache
  • Australia - Perth
  • February 2013 to May 2019

I started my journey with Ella Bache as a Senior Therapist and was promoted several times to a Salon Manager/Multi site Manager/Education and Area Manager.
•Ensure revenue targets are achieved by focusing on strategic partners, existing business growth and new business opportunities.
•Maximise all business opportunities by identifying avenues for additional growth within existing business and sourcing new business leads. Creating successful pipelines to achieve the monthly/quarterly and annual targets.
•Managed and coached a team of 15 therapists across multi sites to successfully exceed all out KPIs results for the salons.
•As an Education and Area Manager, I managed 16 cosmetic counters and over 50 franchise owned salons. I was responsible for the salon and retail accounts growth, development and education. I ensured we reached and exceeded KPI's while successfully rolling out new marketing campaigns to boost brand awareness.
•Ensure that financial growth is driven through developing solid relationships with existing and new business partners.
•Identifying business opportunities and providing effective solutions to challenges.
•Coordinate induction training, coaching, and mentoring and personal development.
•Maximising margin potential by implementing all service and product offering, ensuring a luxury delivery of service.
•During my time as Area Manager, I successfully opened two new retail accounts within National department stores.

Education

Diploma, Leadership Strategies
  • at Learning Curve Group
  • November 2022
Diploma, Digital Marketing
  • at MTU
  • January 2021

courses: Graduate Certificate in Digital Marketing

Diploma, Beauty Therapy
  • at Cork College of Commerce
  • June 2010

courses: CPD Certificate Wordpress Web Development - Continued Professional Development •

Specialties & Skills

operations
Customer Service
Marketing
Management
COACHING
DELIVERY
FINANCIAL
MARKETING
MENTORING
STRATEGIC
BUDGETING
BUSINESS DEVELOPMENT
BUSINESS PLANS
negotiation
recruitment operations
performance management

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Native Speaker

Training and Certifications

Strategic Leadership and Management (Certificate)
Date Attended:
November 2022

Hobbies

  • Digital Marketing
    Higher Certificate in Digital Markrting CPD Certificate Web Development