Key Account Manager
Red Bull
Total years of experience :17 years, 11 Months
Description:
Sales, Marketing & Event Organisation for the No1 Energy Drink in the world.
Portfolio: Red Bull Energy Drink + Variants
Commercial Responsibility: AED 65 million per annum
Key Priorities
Ensure the implementation of all International and National On Premise guidelines in line with On Premise execution standards to achieve an increase in vertical growth.
High 5 Execution
1. Perfect Serve: Ensure a cold Red Bull can is given to the consumer when ordered as a stand-alone beverage or as part of a mixer.
2. Perfect Visibility of POS material in order to optimize sales of the Red Bull brand.
3. Consumption Activation: Placement of appropriate consumption activation tools and communication pieces.
4. Right Price: Encourage the correct pricing of Red Bull products in all managed accounts in accordance with International guidelines.
5. Menu placements: Ensure Red Bull products are listed in accordance with International guidelines on each menu as a stand-alone beverage and as part of a long drink.
Ensure a Red Bull Musketeer is seen as a credible, knowledgeable and competent person within the On Premise environment.
Live and breathe the nightlife environment.
Engage consumers through innovative activations that differentiate Red Bull from other brands.
Area Management
Identify, develop & protect On Premise accounts in related regions using proper Route Planning.
Permanent analysis of the area and account specific business to find new opportunities and to expand distribution.
Correct positioning of the Red Bull brand and the Red Bull product portfolio in the market.
Set volume goals with individual accounts that meet with Red Bull KPI targets.
Monitor the proper execution of business building initiatives and execute any changes that may be required.
Promote cooperation and liaise with local Distributor’s Sales Force.
Routinely perform Staff Training to ensure brand understanding, perfect serve, and encourage optimum pricing.
On Premise Marketing
Putting the On Premise marketing strategy into practice.
Maintain and utilize tools appropriately (POS) to increase vertical growth.
Ensure that all marketing tools are placed in the appropriate outlets according to
International On Premise guidelines.
Differentiate the brand through innovative support following the On Premise vision of
bringing added value to our Customers.
Communication
Ensure On premise Know-how and Red Bull culture transfer to our customers.
Ongoing teamwork and communication with other Musketeers and permanent exchange of information with Regional Managers.
Develop relative industry relationships with key contacts such as DJ`s, Promoters,
Endemic Magazines resulting in business building initiatives.
Administration and Market Research
Ongoing utilization of all OP Tools (MIB, OP Knowledge Base, Info Net, CRM, Warehouses, POS.
Negotiating and implementing commercial partnership agreements.
Offsetting funds from financial contributions to added value concepts.
Management of the local On Premise Budget and of all marketing tools.
Monitor and report on competitor’s activities and initiatives.
Actively search for new business opportunities for increased growth in the region.
Event Activation
Ensure availability and premium High 5 execution at 3rd party and Red Bull events.
Attendance at 3rd party and Red Bull events.
Negotiate, execute and pro-actively search for opportunities to implement creative elements that drive Red Bull’s brand image.
After reviewing the profitability, organize incentives for Customers
Gather post-event data and report back to senior management on profitability of event.
Events Managed - Redfest, PITP, Blended, Live Music Concerts, Sandance, RB BC One, DXBNYE, RB Air Race
Description:
Sales & Marketing of Deluxe International Spirits and Champagnes
Portfolio:
Jack Daniels, Southern Comfort, Tullamore Dew, The Famous Grouse, The Macallan, Highland Park, Glenmorangie, Ardbeg, Hennessy, Moet & Chandon, Veuve Clicquot, Dom Perignon, Patron, El Jimador, Bombay Sapphire, Bacardi, Belvedere, Stolichnaya, Frangelico, Drambuie, Chambord
Roles and Responsibilities:
• Manage and maintain relationships with Key Account stores at store level to enhance co-operation and business results.
• Ensure that relevant market, sales and distribution information / key
indicators are available and current for Key Accounts managed.
• Ensure that Individual goals are aligned in accordance with National Key account goals
• Gather and analyse competitor activity in key account outlets.
• Develop specific Key Account action plans to counter competitor threats; complete time and territory call plan based on existing tailored service
• Plan and execute National Key Accounts strategy at store level effectively.
• Implement appropriate TSP for outlet according to National Guidelines and market conditions
• Plan promotions in accordance with the outlet reach and customer consumer needs in Key Accounts
• Ensure that pricing plans are implemented in the Key Accounts.
• Effective management of budgets
Free beer issue utilised to leverage growth opportunities
• Ensure effective execution of Sales plans and strategy. Ie Volume, Availability, Space.
• Ensure the appropriate utilisation of assets in trade.
• Ensure execution of promotions in trade according to plan
• Manage special events according to plan.
• Management of ongoing relationships/communications with key group account customers at Head Office level (Regional).
• Development and implementation of customer specific account plans and Trade Contacts
• Development and implementation of deals and rebate systems to achieve RSP strategies and grow RGBC volume share.
• Category management and space optimisation.
Description:
Sales, Marketing & Distribution of Local and International Premium Beer and Flavoured Alcoholic Beverages.
Portfolio:
Castle Lager, Carling Black Label, Amstel, Heineken, Guinness, Kilkenny, Stella Artois, Bavaria, Peroni, Grolsch, Miller, Pilsner Urquell, Brutal Fruit
Roles and Responsibilities:
• Manage and maintain relationships with Key Account stores at store level to enhance co-operation and business results.
• Ensure that relevant market, sales and distribution information / key
indicators are available and current for Key Accounts managed.
• Ensure that Individual goals are aligned in accordance with National Key account goals
• Gather and analyse competitor activity in key account outlets.
• Develop specific Key Account action plans to counter competitor threats; complete time and territory call plan based on existing tailored service
• Plan and execute National Key Accounts strategy at store level effectively.
• Implement appropriate TSP for outlet according to National Guidelines and market conditions
• Plan promotions in accordance with the outlet reach and customer consumer needs in Key Accounts
• Ensure that pricing plans are implemented in the Key Accounts.
• Effective management of budgets
Free beer issue utilised to leverage growth opportunities
• Ensure effective execution of Sales plans and strategy. Ie Volume, Availability, Space.
• Ensure the appropriate utilisation of assets in trade.
• Ensure execution of promotions in trade according to plan
• Manage special events according to plan.
Roles and Responsibilities: \n \n• Manage and maintain relationships with Key Account stores at store level to enhance co-operation and business results. \n• Ensure that relevant market, sales and distribution information / key \nindicators are available and current for Key Accounts managed. \n• Ensure that Individual goals are aligned in accordance with National Key account goals \n• Gather and analyse competitor activity in key account outlets. \n• Develop specific Key Account action plans to counter competitor threats; complete time and territory call plan based on existing tailored service \n• Plan and execute National Key Accounts strategy at store level effectively. \n• Implement appropriate TSP for outlet according to National Guidelines and market conditions \n• Plan promotions in accordance with the outlet reach and customer consumer needs in Key Accounts \n• Ensure that pricing plans are implemented in the Key Accounts. \n• Effective management of budgets \nFree beer issue utilised to leverage growth opportunities \n• Ensure effective execution of Sales plans and strategy. Ie Volume, Availability, Space. \n• Ensure the appropriate utilisation of assets in trade. \n• Ensure execution of promotions in trade according to plan \n• Manage special events according to plan.
Roles and Responsibilities: \n \n• Manage and maintain relationships with Key Account stores at store level to enhance co-operation and business results. \n• Ensure that relevant market, sales and distribution information / key \nindicators are available and current for Key Accounts managed. \n• Ensure that Individual goals are aligned in accordance with National Key account goals \n• Gather and analyse competitor activity in key account outlets. \n• Develop specific Key Account action plans to counter competitor threats; complete time and territory call plan based on existing tailored service \n• Plan and execute National Key Accounts strategy at store level effectively. \n• Implement appropriate TSP for outlet according to National Guidelines and market conditions \n• Plan promotions in accordance with the outlet reach and customer consumer needs in Key Accounts \n• Ensure that pricing plans are implemented in the Key Accounts. \n• Effective management of budgets \nFree beer issue utilised to leverage growth opportunities \n• Ensure effective execution of Sales plans and strategy. Ie Volume, Availability, Space. \n• Ensure the appropriate utilisation of assets in trade. \n• Ensure execution of promotions in trade according to plan \n• Manage special events according to plan.
Degree/ Diplomas attained:
DipMktMgt IMM GSM ( IMM Graduate School of Marketing)
through Varsity College
Leadership:
Prefect
1st Team Captain - Rugby
1st Tean Vice Captain - Cricket
Athletics Captain