Nick Dashko

Established a new commercial organization aimed at addressing current and future
vision and needs - including advanced data analytics, focus on Customer Experience
and sustainable steel requirements
Provided strategic direction on target markets, new business opportunities,
acquisitions and investments - consolidating Companys commercial strategy
Provided vision and executed roadmap aiming to leverage the Companys
sustainability and decarbonization efforts
Redesigned and improved commercial processes, including advanced dynamic
pricing, sales process automation and CRM deployment, project pipeline
management, new product development and strategic market acquisitions.
Driven structural margin improvements through target segment value proposition
enhancements, including product and service portfolio, supply chain, and revenue
generation
Implemented profit margin-based performance system across the commercial
organisation with greater decision-making and accountability across the Team

Defined, effectively articulated and managed the implementation of commercial
strategy and vision, sustainable revenue and profit margin generation across the
organisation (total revenue of $3.5bn)
Provided thought leadership and expertise on marketing, sales and pricing strategies
Led effective collaboration, influence key stakeholders and executive leadership on
strategic plans for maximising revenue generation, product profitability and
competitive advantage in the market
Identified and led strategic partnership initiatives, downstream integration potential,
long-term supply agreements, and other strategic investment opportunities
Managed high-level negotiations aiming to build beneficial relationships with key
Customers and Channel partners, secure large-scale contracts and projects
Led Commercial team in delivering positive experience to key stakeholders
Responsible for commercial performance monitoring and coordination
Managed Pricing Committee proceedings and set price levels and targets. Set and
approved price mandates for sales teams across various markets and segments
Represented the Company by leading strategic engagements with various external
and internal stakeholders
Defined roadmap and drove the implementation of commercial Digital
Transformation. Oversaw successful development of CRM solution
Member of the global ArcelorMittal team of commercial leaders responsible for
reviewing and improving commercial processes across the Group

Coordinated commercial processes and initiatives across regional business units
within the Group (Europe, US, Canada, Latin America, CIS, Africa)
Managed successful deployment of commercial best practices across business
units globally, including Market Analysis, Segmenting, Targeting and Positioning,
Pricing, Sales processes, Product and Service Portfolio management.
Reviewed commercial processes with local business unit teams, identified and
implemented improvements.
Led cross-functional teams conducting regional marketing process improvement
assignments (brand positioning, value proposition design, channel strategies)
Led the development of the global Sales & Marketing Academy - knowledge
database of commercial process best practices within the steel industry and
broader B2B/manufacturing
Designed and delivered training and development programs for global sales and
marketing teams in collaboration with leading business schools, universities and
business professionals

Coordinated commercial processes and initiatives across regional business units
within the Group (Europe, US, Canada, Latin America, CIS, Africa)
Managed successful deployment of commercial best practices across business
units globally, including Market Analysis, Segmenting, Targeting and Positioning,
Pricing, Sales processes, Product and Service Portfolio management.
Reviewed commercial processes with local business unit teams, identified and
implemented improvements.
Led cross-functional teams conducting regional marketing process improvement
assignments (brand positioning, value proposition design, channel strategies)
Led the development of the global Sales & Marketing Academy - knowledge
database of commercial process best practices within the steel industry and
broader B2B/manufacturing
Designed and delivered training and development programs for global sales and
marketing teams in collaboration with leading business schools, universities and
business professionals

Managed a broad portfolio of national accounts across Distribution, Service
Centre, Construction, Fabrication segments with over $200m annual portfolio value
Achieved over 30% of portfolio revenue growth over a period of 2 years through
new customer acquisitions, niche end-user market development
Developed and successfully executed sales strategies through collaboration with
marketing, strategy, quality and customer technical support teams to deliver a
seamless customer experience
Conducted successful industry stakeholder relationship management, including
architectural firms, property developers, REITs, quantity surveyors, building
contractors and other stakeholders

Driven Continuous Improvement process across various business functions
(production, quality management, logistics). Identified opportunities, planned and
executed process improvement projects
Managed cross-functional project teams delivering measurable performance
improvements (e.g. reduced maintenance spend, improved truck turnaround time, etc.)
Applied various change management methodologies best suited for specific work
environments and targeted process change (Six Sigma, idea generation campaigns,
project management)

Led technical process improvement projects within the steelmaking process,
delivering proven cost benefits by means of structural yield and throughput
improvements
Successfully completed Global Future Executive Leaders Development
Selected as part of the ArcelorMittal Young Talent