Alexandru Mircea Nicolau

• Built a custom AI generation platform with a proprietary approach that eliminates
common AI errors in brand visuals
• Engineered an editing pipeline that ensures AI-generated output matches exact
brand guidelines and identity
• Scaled from exclusive client use to a publicly available platform open to all users
and brands
• Developed in React with custom AI model integrations and a user-friendly interface
for non-technical teams

• Deployed, secured, and launched AI agents for retail operations, customer
engagement, and sales automation
• Designed workflows for automated support, product recommendations, and
conversion optimization
• Implemented security protocols and live monitoring for reliable production
performance
• Produced social media and advertising content aligned with brand visual guidelines

• Built and deployed AI agents customized for brand-specific retail and customer
operations
• Configured agent behavior, tone of voice, and decision logic to match business
requirements
• Managed full deployment lifecycle: testing, security hardening, launch, and iteration

• Led the brands transition from physical retail to a fully operational e-commerce
model
• Developed and executed digital sales strategies that drove consistent online
revenue growth
• Managed product listings, promotional campaigns, and customer acquisition across
online channels
• Coordinated with suppliers and logistics partners to streamline order fulfillment for
online orders

• Co-invested in and operated a coffee shop in a luxury commercial area with high
daily footfall
• Managed full P&L, supplier relationships, stock control, and operational logistics