Nicole Yusi, Corporate Brand Executive – Procurement – Category Dept

Nicole Yusi

Corporate Brand Executive – Procurement – Category Dept

MADI International

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, BSc in Business Administration, Marketing
Experience
4 years, 2 Months

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Work Experience

Total years of experience :4 years, 2 Months

Corporate Brand Executive – Procurement – Category Dept at MADI International
  • United Arab Emirates - Dubai
  • May 2023 to April 2024

• Successfully negotiated supplier contracts, achieving a 15% cost reduction on key products lines through comprehensive market research and global trend analysis in NetSuite Oracle.
• Managed supplier relationships, receiving issues and improving supplier performance, leading to a 40% increase in on-time deliveries and 20% decrease in quality issues in UAE and MENA region.
• Sourced and onboarded new suppliers globally, resulting in a 20% increase in supplier diversity and a 15% decrease in overall procurement lead time.
• Conducted cost analysis for luxury furniture, spas, medical equipment, accessories and implemented a cost savings initiative, resulting in a 12% reduction in procurement costs and a 10% increase in cost savings.
• Accurately categorized products in NetSuite Oracle, boosting search efficiency and lowering order processing time by 19% .
• Slashed expenses more than six figures annually by negotiating favorable pricing and payment terms with current domestic and overseas supply chain vendors and optimized materials resource allocation.

Corporate Brand Officer – Procurement – Beauty Projects at MADI International
  • United Arab Emirates - Dubai
  • January 2022 to May 2023

• Oversaw the entire inventory management process with Oracle analytics to achieve an 11% deduction in stock-outs.
• Maintained the inventory levels of over 600+ items and streamlined logistics operations to ensure seamless and punctual product delivery, achieving a notable on-time delivery rate, thereby enhancing customer satisfaction and loyalty.
• Successfully developed a comprehensive tracker to manage the allocation of furniture stocks to significantly streamline inventory process in UAE and MENA region.
• Personalized the inventory receiving process using Oracle and Salesforce, which led to a 16% decline in manual entry error and implemented ERP procurement module, automating workflows, and streamlining supplier management.
• Sourced new products range through existing and prospective suppliers resulting in a 20% expansion in the companys product portfolio.
• Crafted and implemented dynamic pricing tactics for medical equipment, spas, and furniture, resulting in a notable 15% increase in revenue streams over a six-month period, demonstrating a keen understanding of market dynamics and driving substantial bottom-line growth.

Marketing Specialist at International Crisis Room 360
  • Singapore - Singapore
  • December 2020 to January 2022

• Developed and implemented strategic sourcing initiatives for PPEs, resulting in a 20% reduction in supplier costs.
• Analyzed customer engagement data to identify key trends and pain points, leading to the creation of targeted content that increased customer re-engagement by 20% .
• Conducted in-depth market analysis for cyber-security products/services to identify potential suppliers and assess their capabilities, ensuring alignment with organizational procurement goals.
• Implemented targeted email campaigns, social media ads, and SEO tactics resulting in a 50% increase in website traffic and a conversion rate of 5% .
• Managed procurement activities for security/risk products, including RFP/RFQ processes, contract negotiations, and supplier evaluations, resulting in a 30% improvement in procurement efficiency.

Sales and Marketing Intern at International Crisis Room 360
  • Singapore - Singapore
  • September 2020 to December 2020

• Implemented regular system updates and improvements based on user feedback, resulting in a 60% reduction in system downtime and a 40% increase in user adoption rate.
• Collaborated with senior management on multiple functions including customer success and finance, increasing survey submissions from 60% the previous month to 75% by identifying the pain points of customer feedback.
• Executed a comprehensive training program for sales team members on the new automated system, resulting in a 75% increase in user adoption rate.

Telemarketing Executive at Professional Beauty GCC
  • United Arab Emirates - Dubai
  • November 2016 to February 2017

• Developed persuasive scripts and objection handling techniques to overcome customer hesitations.
• Spearheaded a targeted campaign for a trade exhibition that resulted in a 15% increase in cross-selling opportunities.
• Maintained and built relationships with 100+ customers daily, providing exceptional customer service and efficient product deliveries daily which translated to a customer satisfaction rating score of 95% .

Sales and Marketing Executive at PrepZen Education Services
  • United Arab Emirates - Dubai
  • July 2016 to November 2016

• Presented recommendations for educational services to senior management, streamlining universities internationally which accumulated to $1, 500 sales weekly.
• Established and maintained relationships with key clients, resulting in a 20% increase in client retention.
• Collaborated with cross-functional teams to develop and launch new services, resulting in a 10% increase in average deal size.
• Negotiated prices, terms of sales and service agreements. Responded to all customer inquiries in a timely manner which resulted in a 5% increase in sales.

Education

Bachelor's degree, BSc in Business Administration, Marketing
  • at Our Lady Of Fatima University
  • December 2024
High school or equivalent, Accounting, Economics, Business, Travel and Tourism
  • at The Winchester School, Dubai, UAE
  • July 2024

Completed up to Year 11 IGCSE (O Level) - PASSED Accounting, Economics, Business, Travel & Tourism and I.T.

Bachelor's degree, BCom in Business Administration, Finance & Management
  • at Murdoch University
  • March 2017

Specialties & Skills

Cost Optimisation
Marketing Strategy
Procurement
Strategic Sourcing
Brand Management
COMMUNICATION SKILLS
GLOBAL PROCUREMENT
PROCUREMENT
INTERNATIONAL SALES
MARKETING STRATEGIES
RESEARCH
NETSUITE ORACLE
COLLABORATION
CONSUMABLES
FORECASTING
INVENTORY CONTROL
NEWSLETTERS
ADVERTISING
WORKFLOWS
Marketing Campaigns
MANAGEMENT
NEGOTIATION
MFG/PRO (ERP)
OPERATIONS
ANALYTICS
Target Segmentation
SALESFORCE.COM
SEARCH ENGINE OPTIMIZATION
STRATEGIC SOURCING
STREAMLINING
MEETING FACILITATION
CUSTOMER RELATIONS
Time Management
COLD CALLING
Supply Chain Management
Supplier Management
Vendor Management
SEO & SEM
PPC & Direct Marketing
Brand Awareness
Events Management
Negotiations & Contracts

Social Profiles

Personal Website
Personal Website

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Languages

English
Expert
French
Beginner
Spanish
Intermediate
Arabic
Beginner
Tagalog
Native Speaker
Korean
Beginner

Training and Certifications

Supply Chain Analytics (Certificate)
Date Attended:
May 2024
SAP Business One (Training)
Training Institute:
Our Lady of Fatima University