Brand Manager
NAFFCO
Total years of experience :7 years, 6 Months
Lead creative development and create motivating stimulus to get targeted population to “take action”.
Events & exhibition:
Leading development, design, event creation, and communications for all-employee leadership gatherings hosted by the organisation's Executive Committee Members
Designing recommendations for strategic approach, policies, budget, and creative direction of new events.
Coordinating venue management, caterers, stand designs, contractors, and equipment hire
Planning room layouts and the entertainment program, scheduling workshops, and demonstrations
Conceptualising, designing, and creating high-profile external events that portray the organisation in a positive light to media, government officials and other key stakeholders.
Organising all NAFFCO’s events internal and external.
Brand Management:
Effectively managing, coaching, motivating and developing the branding team.
Monitoring and analysing a brand and competitors’ performance to identify Strengths, Weaknesses, Opportunities and Threats.
Plan the marketing and communications strategies for specific areas of NAFFCO’s work to target audiences such as governmental organizations and to increase brand awareness and recognition for the organization.
Design and develop creative marketing strategies such as presentations, briefings, etc. that will maximize NAFFCO’s Vision / Message.
Brainstorm new and innovative growth strategies
Advertising campaigns, work with advertising representative, designers, bloggers and suppliers to ensure on target and on time work within agreed budgets, timetables and effective on branding.
Improving all the Product Development in terms of giveaways, VIP gifts.
Digital Marketing & Media relations
Develop a digital strategy plan in conjunction social media team to develop the company’s website and search engine optimization such as google.
Manage email marketing and internet campaigns.
Develop relationships with key media to secure and grow media coverage both online and offline marketing.
Build training programs from scratch (from the initial idea through planning, implementation, review and outcomes analysis) for interns and delegate work to other members of the learning and development team.
Organizing yearly internal events and activities such as, National day, Mother’s Day, Happiness day etc.
Worked on implementing SAP success-factor, where I was handling the (Learning management system) module as LMS admin.
Creating on-boarding training's using content creation software and cooperating with specialist institutes.
Assign the Learning Needs to prospective employees.
Conduct training's Internal and external to organization.
Assign tuition fees and costs associated with training's.
Design and develop digital materials (virtual trainings, interactive e-learnings, self-paced learning, , videos, podcasts, etc).
Use data and analytics to understand learner behaviour and drive continuous improvement in the learning solution.
Conducting, Organizing and attending events such as conferences, seminars, interviews and exhibition such as, Dubai civil defence national day, Kids brand awareness campaign, Fire Safety Technology forum by civil defence, ARAB HEALTH, INTERSEC, BIG 5 exhibitions etc.
Writing and proofreading press releases, online Ads and Scripts.
Creating and managing internal and external campaigns both private and public sectors.
Managing and organizing INTERSEC 2015 -2016 entertainment plan.
Presenting ideas and new strategies for both online and offline marketing.
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters.
Delegating and coordinating assignments to the graphic’s team and all internal departments.
Negotiating with suppliers on promotional gift items and all branding requirements and with organizers on sponsorship packages.
Monitoring competitor activity.
Creating new innovative idea such as NAFFCO
cares website for kids firefighting awareness.
Creating positive weekly screen content for employees such as; motivational message, videos, tips on success.
Preparing and designing creative presentations for new innovative product ideas, website development ideas and video content script.
1. Trained in Scheduling Department:
• Setting up the advertisement for the programs.
• Prepared schedules for MBC Bollywood channel on time.
• Ensuring commercials and sponsorships are booked into right program.
• Confirming programs are ready 24 hours before transmission day
2. Trained in Marketing Research Department:
• I have completed a market research project of MENA Region Market.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Measure and assess customer and employee satisfaction.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
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