Snr. Business Development Manager
Lemonact Co Ltd
Total years of experience :14 years, 5 Months
Lemonact Activation Ltd:
Senior Business Development Manager / Account Manager - Client Servicing
(Nov 2012 -Present)
-Having worked with 10+ leading FMCG companies I was able to learn to provide all aspects of Client services, Brand activation & Events
-Excellent communication and interpersonal Skills while serving clients
-Dynamic career of nearly 8 years in Brand -Management and Product launches
-Experience of working with GCC clients, mainly in Dubai. Added many successful and profitable global accounts to the company by setting up meetings and travelling to meet Brand Managers
-Research for prospective clients, representing the company while presenting the credentials
-Working closely with brand managers and marketing managers to set up yearly plans and brand strategy
-Handling & preparing full proposals/presentations by providing creative ideas/concepts, strategies to execute successful campaigns
-Brief, direct and closely manage various suppliers and operations team to serve clients
-Assisting clients to participate in relevant exhibitions. Managing the brand A-Z in exhibition Events.
-Suggest online/social media campaign ideas in coordination with on ground activation. Manage client Social Accounts.
-Conducted market research regarding target audience and market trends for brands
-Handle the administration of the accounts, invoicing, preparing reports along with updating clients with useful feedback
-Take briefs and discuss specific requirements and expectations concerning any events for the clients
-Engage vendors and service providers to ensure timely event arrangements
-Training and monitoring new account executives while assigning them duties and tasks
New Delhi Televison (NDTV) 11/2010 - 06/2012
Production Assistant, Special Projects
• Handling production and editorial functions on NDTV's environment, public health & education related campaigns like Greenathon, Save Our Tigers, Support My School and NDTV Greenies awards
• Coordinating with knowledge and implementation partners (NGOs) to support advocacy activities on ground and ensure effective TV programming
• Managing campaign websites (content, viewer interaction & video integration) along with their respective social media platforms
• Handling sponsor/client requirements through constant interaction with respective marketing teams, performance reports and quality reviews
• Preparing pitches and promotional material for potential sponsors & donors
• Contacting, inviting and managing various guests and celebrities for Press conferences and Award functions
Asian News International (Reuters) 08/2010- 10/2010
Assistant producer, show: 'News Hour Asia'
• Researched news stories and interviewed guests for a show that targeted Asians living abroad
• Assisted with conceptualizing, scripting and production of shows
Focus Television 08/2009 - 07/2010
Assistant Producer cum News Anchor
• Write, help produce and Anchor Breakfast news and Morning news bulletin
• Acted as an assistant Producer to the Senior producer in writing news stories
• Reporting for News
Frameboxx Animation & Visual Effects 02 /2009 - 07/2009 Certified Course in Adobe Photoshop Al-Wadi International School, Jeddah, Saudia Arabia Higher Secondary
Main modules: Advertising and Public Relations, Brand management, International Relations, Television and Print Journalism
Amity University, New Delhi, India- 2006 - 2009 Bachelors in Journalism and Mass Communication Main modules: Advertising and Public Relations, Brand management, International Relations, Television and Print Journalism
