Nidhi Joshi

- Planning and launching targeted Google Ads campaigns aligned with specific marketing goals

- Implementing Smart Bidding strategies such as Maximize Conversions, Target CPA, and Target ROAS

- Conducting keyword research and applying appropriate match types (broad, phrase, exact)

- Writing and testing compelling ad copy to improve engagement and conversions

- Monitoring performance using Google Ads dashboard and Google Analytics

- Optimizing campaigns through data-driven decisions, A/B testing, and audience targeting

- Managing budgets effectively to maximize ROI and conversion value

• Closed and managed international clients including MIT, Harvard University, and Goop, handling
outreach, pitching, negotiations, and delivery coordination.
• Acted as the primary point of contact for key global clients, ensuring smooth communication and
long-term relationship building.
• Supported marketing and growth initiatives including SEO, content, and social media strategy,
contributing to Instagram growth from 3K to 66K followers within 4 months.
• Worked closely with leadership on sales forecasting and S&OP processes, improving coordination
between sales and operations.
• Represented the company at international forums and high-level events, including the G20
Summit, engaging with CXOs, investors, and ecosystem partners.
• Assisted in grant research, pitching, and applications, contributing to successful funding outcomes
from leading global organisations.

• Contributed to pitch decks and presentations for funding and partnership discussions.

• Took up additional roles such as President of the organizing commitee, overseeing the entire
recruitment process and bringing in top-tier talents for future growth.
• Performance Marketing (Google & Conversion
• Optimisation & Bidding Strategies Conversion Tracking
• Campaign Analysis & Reporting Google Analytics Research A/B Testing Growth Funnel Client Stakeholder Management