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Nidhil Sunil Lal, Marketing Specialist

Nidhil Sunil Lal

Marketing Specialist·Suncity Oasis Real Estate L.L.C

United Arab Emirates

Bachelor's degree, Digital Marketing

Work experience

Total years of experience: 5 years, 6 months

Marketing Specialist

January 2025 - Present

Suncity Oasis Real Estate L.L.C

Dubai, United Arab Emirates

January 2025 - Present

• Developed and executed digital marketing campaigns across Meta Ads, Instagram, and LinkedIn to generate qualified
leads.
• Built partnerships with brokers, property portals and influencers to expand reach and attract investors.
• Monitored KPIs (ROAS, CPL, CTR) and optimized campaigns for stronger ROI.
• Collaborated with the sales team to design marketing funnels that improved client engagement and conversion rates.
• Organized and promoted open house events and property showcases to drive customer interest.
• Conducted market and competitor research to refine acquisition strategies.
• Designed marketing collateral (brochures, presentations, social media creatives) to strengthen brand identity.
• Implemented SEO and website improvements to enhance online presence and lead generation.
• Trained and supported junior staff in social media branding and lead management.

Company industry:
Real Estate

Digital Marketing Trainee

January 2021 - January 2022

JilianabyJT

Dubai, United Arab Emirates

January 2021 - January 2022

Led digital marketing initiatives, achieving a 25% increase in engagement within six months
through strategic e-mail and social media
campaigns.
Assisted in the timely preparation and delivery of over 50 marketing and sales support
materials to enhance team productivity and
outreach.
Managed the JilianabyJT social media handle, increasing followers by 30% over one year
and consistently updating content on new
launches and marketing deals.
Edited and produced short-form video content, optimizing for audience engagement and
platform-specific performance.
Managed content calendars, ensuring consistency across digital platforms and enhancing
brand visibility.

Company industry:
Marketing

Marketing Executive

January 2021 - January 2022

JilianabyJT

Dubai, United Arab Emirates

January 2021 - January 2022

• Led digital campaigns, boosting engagement by 25% in six months by creating targeted content and optimizing posting
schedules.
• Created and delivered 20+ marketing and sales materials on time.
• Managed social media accounts, growing followers by 30% through engaging content and strategic interactions.
• Produced short-form video content and managed content calendars, increasing visibility and maintaining brand consistency using
Canva, Cap cut and similar apps.
• Worked with marketing and sales teams to support campaign execution and brand consistency.

Company industry:
Marketing

Sales executive

January 2018 - January 2021

AL DENMARK ELECTRICAL L.L.C

Sharjah, United Arab Emirates

January 2018 - January 2021

Established robust customer relationships, driving a 15% increase in average sales within six months.
Maintained optimal inventory levels, achieving a 20% reduction in stock difference through quarterly audits.
Assisted in implementing an ERP system, enhancing operational efficiency by 25% within three months.
Developed Tally and Microsoft Excel expertise, improving data management accuracy by 30%.
Contributed to strategic decision-making during internal and client meetings, influencing project planning and implementation
timelines.

Company industry:
Retail & Wholesale

Sales executive

January 2018 - January 2021

AL DENMARK ELECTRICAL L.L.C

Sharjah, United Arab Emirates

January 2018 - January 2021

Established robust customer relationships, driving a 15% increase in average sales within
six months.
Maintained optimal inventory levels, achieving a 20% reduction in stock difference through
quarterly audits.
Assisted in implementing an ERP system, enhancing operational efficiency by 25% within
three months.
Developed Tally and Microsoft Excel expertise, improving data management accuracy by
30%.
Contributed to strategic decision-making during internal and client meetings, influencing
project planning and implementation
timelines.

Company industry:
Retail & Wholesale

Sales and Marketing Executive

January 2018 - January 2021

DENMARK ELECTRICAL L.L.C

Sharjah, United Arab Emirates

January 2018 - January 2021

• Increased customer acquisition by presenting product benefits, service features, and promotional offers, contributing to steady
revenue growth.
• Planned and coordinated promotional campaigns and marketing content, boosting brand visibility across local channels.
• Negotiated pricing and closed contracts, exceeding monthly sales targets and securing repeat business.
• Created visually appealing marketing materials using Canva to support campaigns.
• Conducted market research and competitor analysis to optimize sales strategies and align marketing efforts with local demand.
• Assisted in ERP system implementation, improving sales operations efficiency by 25% through streamlined processes.
• Managed sales reports, budgets, and performance data using Tally and Excel for accurate forecasting and decision-making.

Company industry:
Retail & Wholesale

Programme host

January 2019 - January 2019

University of Wollongong Dubai

Dubai, United Arab Emirates

January 2019 - January 2019

Assisted in organizing and hosting university events, developing strong communication and presentation skills.

Company industry:
Primary, Prep, & Secondary School

Programme host

January 2019 - January 2019

University of Wollongong Dubai

Dubai, United Arab Emirates

January 2019 - January 2019

Assisted in organizing and hosting university events, developing strong communication and
presentation skills.

Company industry:
Primary, Prep, & Secondary School

Education

University Of Portsmouth

September 2024

September 2024

Bachelor's degree, Digital Marketing

United Kingdom

GPA (point): 2.5 out of 5

GPA (point): 2.5 out of 5

University of Wollongong, Dubai

August 2022

August 2022

Bachelor's degree, Marketing

United Arab Emirates

CapCut)

January 2021

January 2021

High school or equivalent, Marketing

United Arab Emirates

Skills

ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
LINKEDIN
Intermediate
LINKEDIN
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
EMAIL MANAGEMENT
Intermediate
EMAIL MANAGEMENT
Intermediate
SOCIAL MEDIA CAMPAIGNS
Intermediate
SOCIAL MEDIA CAMPAIGNS
Intermediate
COMPLIANCE RISK
Intermediate
COMPLIANCE RISK
Intermediate
PRODUCTIVITY IMPROVEMENT
Intermediate
PRODUCTIVITY IMPROVEMENT
Intermediate
COMMUNITY OUTREACH
Intermediate
COMMUNITY OUTREACH
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SALES SUPPORT
Intermediate
SALES SUPPORT
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
ENTERPRISE RESOURCE PLANNING
Intermediate
ENTERPRISE RESOURCE PLANNING
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EFFICIENCY
Intermediate

Languages

English
Beginner
Hindi
Beginner
Malayalam
Beginner

Training and Certifications

Certifications
Generative AI for Digital Marketers

Hobbies

  • Automobile