Cluster Marketing Head (Retail)-Haryana
DLF Malls
Total years of experience :19 years, 8 Months
Significant Highlights:
Brand Management & Strategic Retail Operations
• Enterprising leader & planner, actively involved with brands to recognize their business focus points & formulate strategies to attract new customers and increase their foot trafic through category-specific campaigns.
• Established signature festivals such as Oktoberfest and Whats Hubbing to support Food & Beverage (F&B) outlets resulted in improving sales & Increase Trading density across categories
• Launched 1st Cluster led Campaign-Unwrap December which helped retail brands to garner better conversion via leveraging F&B brand. The campaign was stitched with power pack engagements, Music, Gratifications, mega give away and on ground engagements led by Indias first anamorphic display
• Established strategic alliances to create showcase zones and interactive displays with well-known anchor brands including Marks & Spencer, Decathlon, and Uniqlo, which enhanced sales for these companies.
• Played a key role in in the implementation of cross-promotions between F&B establishments & retail brands, facilitated mutual sales growth and improved the overall shopping & dining experience.
• Successfully established various category-led IPs such as The Late Night Edit, The jazz Festival, Bake & Brew, Fusion Festivals, etc.
Financial Performance & Marketing Strategy
• Contributed a 40% increase in sales compared to pre-COVID times through robust brand promotions, tactical campaigns, & tenant coordination across various platforms.
• Successfully achieved a 150% in footfall from pre covid times through iconic launches & positioned in Gurugram
• Creating & implementing impactful marketing strategies to enhance footfall, trading density, & sales for diverse brands housed within the retail spaces.
• Responsible for managing the P&L for Marketing expenditures and Non GLA income under the portfolio
Brand Launch and Business Growth
• Successful Relaunch of CyberHub: Planned relaunch strategy for CyberHub, managed the rebranding, marketing campaigns, and enhanced customer experiences to revitalize its presence in the market.
• Showcased success in managing multiple assets under the portfolio of ILC, successfully launched various developers & projects such as Trehan Iris Groups Iris Broadway, Unison Groups Centrio Mall, and The Mohali Walk, demonstrating strong leadership and project management skills.
• Facilitated growth & innovation within the real estate & entertainment sectors through strategic initiatives, impactful campaigns, and successful project launches, positioning oneself as a key player in the industry.
Managed the growth strategy for developers own mall - Good Earth Sixty9, Dystrict & Good Earth Trade Tower
Significant Highlights:
• Worked with Propel (Asset (Asset Management Subdivision of ILC)-its a sister concern department of ILC which is into asset management; accountable for defining marketing strategies from scratch for Propel as a brand and equally services all the Mall developer clients to position their brand
• Provided assistance for building the brand DNA for various other developers like Trehan Iris Group, Centrio Mall (Unison Group), Epicah - Silver arrows Group, Anant Raj Group - Under the umbrella of Propel.
• Worked with Arklan (Retail Consulting) a Retail broking firm: accountable for the development of strategies to uplift the brand personality and right visibility & complete brand DNA for Arklan in the retail fraternity.
• Recognized as Imperative Member to strategies the complete marketing launch plan for the Brand; Establishment of brand personality by right positioning via Attractive Content and Copy and a wide range of retail collaborations EXPERIENCE
Growth Path/Deputations:
Clients Dealt: Eicher & Volvo Zimmer Accenture Lays & Ranbaxy
Clients Dealt: NestleWipro HP Tata Toshiba Vodafone Britannia HSBC Max New York LifeRanbaxy Torrent Cadila HDFC ICICI
Clients Dealt: LG Electronics Panasonic Vodafone Nikon Schenker Ranbaxy Radio City Dabon International
• Bachelor in Arts (Marketing) from Delhi University (2006-09)