Nikhil Charly

Manager - ECRM at Aster

• United Arab Emirates - Dubai
• My current job since March 2023

Deputy General Manager - Growth & Retention at Monster

• India - Bengaluru
• April 2022 to February 2023

• Heading Retention efforts for Monster across Middle East & SEA. Redefined Retention approaches, priorities, as Monster re-branded to foundit. Awarded a certificate of excellence for the new structure and thought process
• Leading one of the top priority Growth projects with the CEO, solving a problem of low applies for jobs in SEA region. Established the issue as a discoverability issue, led a data based approach to identifying and removing blockers to jobs discoverability with the product team, resulting in a 6x jump in organic views for jobs

Manager - Loyalty & Customer Engagement at Nobroker

• India - Bengaluru
• September 2020 to March 2022

Heading a new initiative, built and scaled from 0 to 1 (A Loyalty & Retention vertical for owners on the platform), right from designing on paper to a model adding significant repeat revenue from existing customers base.

Senior Associate at Cartesian Consulting

• India - Bengaluru
• May 2017 to September 2020

Built data backed retention programs for 10+ brands, across industries.
Studied data, analyzed customer segments and purchase behaviour, and leveraged data to build personalized customer retention strategy.

Software Developer at ERICSSON

• United Arab Emirates
• September 2013 to April 2016

• Involved in end to end development and delivery of web projects and solutions.