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Nikita Sarkar, Group Strategy Development

Nikita Sarkar

Group Strategy Development ·Easa Saleh Al Gurg

United Arab Emirates

Master's degree, Hospitality

Work experience

Total years of experience: 19 years, 11 months

Group Strategy Development

December 2015 - Present

Easa Saleh Al Gurg

December 2015 - Present

Working with Group CEO (diversified portfolio of 28 companies) on setting up a new strategy department
to aid in the creation and execution of long term strategy at corporate and business levels, based on analysis of macro indicators, key markets, competitor developments, technological change and customer trends.
 Mandate for the new Strategy Department will be to act as growth partner to various business entity heads
in planning exercises via in-depth market intelligence, accurate performance tracking, regular interval
‘health of business’ checks and forecast analysis.

Company industry:
Other Business Support Services
Job role:
Management

Managing Director

December 2011 - December 2015

The NSN Group

United States

December 2011 - December 2015

The NSN Group brings together multi-disciplinary entrepreneurial specialists on a project-basis. This cross-
continental company provides a broad range of strategic advisory services for hospitality and travel businesses
as well as project management for high-profile and thought-leadership events. http://www.thensngroup.com/
Specialty Areas:
- Advisory/Consultative services
- C-Suite interactions and relationships
- Multicultural and international strategy
- Business process creation and management
- Strategic alliances and partnerships
- Customer relationship management
- Market research
- Marketing
- Branding
- Public relations
- Concept/Product development
- Communications
- Business development
- Finance/Budget planning
- Virtual team management
- Database management
- Social media strategy
- Public speaking
 Created and successfully executed the HOTELS INNOVATE™ series of branded conferences, held in Dubai
(Jan. 2015), New York (Sept. 2014) and Miami (Mar. 2014). These B2B conferences featured high-profile
C-suite speakers with approximately 150 senior-level executives attending.
hotelsinnovatedubai.com; hotelsinnovatenyc.com; hotelsinnovatemiami.com
 Produced The EB5 Seminar in Dubai (Oct. 2013 with 75+ attendees).
 Produced Hotels Curated NYC (Oct. 2013 with 175+ senior-level attendees). http://hotelscurated.com/
 Market research and strategy study for spa and leisure program at international brand luxury hotel in Delhi.
 Conference producer for hotel real estate summit in NYC with GreenPearl (May 2013 with 275+ attendees).
 Strategic business and financial planning for a health and wellness startup.
 Collaborative research with a Cornell professor on best practices for spa development process.
 Marketing, revenue optimization and events direction for a high-end restaurant in NYC Meatpacking district.

Company industry:
Business Consultancy Services
Job role:
Management

Senior Consultant / Engagement Manager

November 2007 - November 2011

ERNST & YOUNG

United States

November 2007 - November 2011

Transactions Advisory Services for Hospitality Real Estate

Company industry:
Accounting
Job role:
Engineering

Director of Research

June 2006 - September 2007

SPAFINDER, INC

United States

June 2006 - September 2007

Led spa thought leadership initiatives and consolidated global research - Preparing summary reports for
internal use and external media communications; Commissioning and overseeing specialized research.
 Project management of the first Global Spa Summit (www.globalspasummit.org/2007/) - Strategic planning,
managing project budget ($600, 000+) and branding (logo, content, website and communication); Liaising
with vendors, event production teams, and C-suite attendees for successful execution.

Company industry:
Marketing
Job role:
Research and Development

Education

CORNELL UNIVERSITY

May 2006

May 2006

Master's degree, Hospitality

United States

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

President – Cornell Hotel Society, New York City Chapter 2015 - 2016  Numerous public speaking engagements, press write-ups and articles

Skills

Events Organizing
Expert
Events Organizing
Expert
Marketing
Expert
Marketing
Expert
Tourism
Expert
Tourism
Expert
Hospitality
Expert
Hospitality
Expert
Strategy Work
Expert
Strategy Work
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
C
Expert
C
Expert
CONFERENCES
Expert
CONFERENCES
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING
Expert
MARKETING
Expert
PROJECT MANAGEMENT
Expert
PROJECT MANAGEMENT
Expert
REAL ESTATE
Expert
REAL ESTATE
Expert
RESEARCH
Expert
RESEARCH
Expert
STRATEGIC PLANNING
Expert
STRATEGIC PLANNING
Expert
Strategy Work
Expert
Strategy Work
Expert
Hospitality
Expert
Hospitality
Expert
Tourism
Expert
Tourism
Expert
Marketing
Expert
Marketing
Expert
Events Organizing
Expert
Events Organizing
Expert

Languages

English
Expert

Hobbies

  • Reading, travelling, running, yoga, volunteering
    Team Lead with New York Cares (Community Service Programs in NYC)