Nikitha Oommen

A study in cross culture settings with the use of theory, empirical evidence and linking this to practical incidences Analysed the competitive environment of the banking industry in the UK, identified and examined the key factors and issues Prepared a report evaluating and assessing international marketing strategies and the risk elements of international markets

Created a report on the estimated demand for a new innovative product by using market survey techniques Conducted a research study on the functioning of the Debenhams department store Examined and interpreted competition between two rival brands for a project