Co-Founder - Marketing Manager
Made by Nina
Total years of experience :21 years, 5 Months
• Created a brand of fashion jewelry
• Developed an E-commerce website for the brand, created content and updated it on a regular basis (www.madebynina.fr)
• Developed and executed E-Marketing plan by monitoring, implementing and executing the active presence of the brand on social media (Facebook, Instagram, Youtube, Pinterest, etc.) and online advertising to increase brand visibility
• Liaised with press and bloggers to ensure proper PR coverage
• Engaged in online dialogues and answered questions and comments from customers and followers
• Redacted press releases and communication collaterals
Keywords: Fashion, Jewelry, Entrepreneur, New Business, New Product, Product Launch, Sales, Online Sales, Online Marketing, Digital Marketing, Web Content, Facebook, Facebook Campaign, Advertising, Communication Campaign, Customer Service, Customer Service Care, Retail, Press, Media, PR, Public Relations, Communication
• Contacted and maintained relationships with alumni, recent graduates, current students and teachers and students to join the association
• Assisted teachers and students with preparation of final examinations: organized workshops, made presentations to
students, advised and mentored students during private sessions
• Organized events, dinners and reunions
Keywords: Education, Higher Education, College, Alumni, PR, Events, Marketing
• Identified new markets and business opportunities; proposed potential business deals by contacting potential clients (cold calling, emailing, networking, prospection)
• Visited potential clients for new business, provided clients with quotations and information about products
• Developed and administered marketing database with accurate, up-to-date contact and activity details
• Researched luxury industry and related events, publications, and announcements
Keywords: Events, Fashion show, trade show, Luxury, Sales, B2B Sales, Prospection, Business Development, Business Development Manager, Business leads, Networking, Promoter
MB TECH is one of the leaders on the French B2B market of photography products
• Managed a portfolio of 3 brands including two New Product Developments (> 500K€ total sales)
• Conducted market research, SWOT analysis of competition and developed two Business Plans
• Established Sales forecast and Marketing budgets
• Prepared and implemented the Strategic Marketing Plans while complying with budget restrictions
• Supervised two product launches (brand identity, product positioning, pricing, packaging, merchandising, composition of product line, budget) to increase revenue and profitability of the company
• Developed internal and external communication materials with creative agencies and printing companies
• Launched successful and creative Marketing/Communication campaigns teaming with sales force
• Organized, managed and ran booths for various trade shows to represent company and promote new products: PhotoKina 2011 (largest international photo trade show, Germany), SITEM 2010 and Museum Expression 2011 (trade shows specialized in cultural goods, Paris, France), French Photography shows
• Maintained and updated database of ≈ 500 clients and prospects
• Delivered monthly marketing report to CEO and Sales Director, focusing on sales and provided recommendations to the business
• In charge of maintaining strong corporate relations with global strategic business partners such as Epson, Sony, Canon, Kodak and with national and European Key Accounts
• In charge of coordinating operations: approval of contracts, quality control, inventory control, procurement, account reconciliation with E.U. suppliers
• Oversaw and trained teams for various departments (Production, Marketing, Sales)
Keywords: Photography, Photo, Print, Digital Imaging, Marketing, Marketing Manager, Brand Management, Product Management, Management, Sales, Merchandising, Business Development, Shipping, Logistics, Online Marketing, Advertising, Packaging, Recruitment, Training, Communication Campaign, Digital Marketing, Promoter, Digital Sales, B2B, Sales and Marketing, Customer Service, Project Manager, Sourcing, Purchasing, Marketing Plan, Business Plan, Marketing Campaign, Promotion
The companies were: Artcurial (Top-3 French auction house), Galerie Antoine Rauffet, Catherine Couturier/Beyeler Foundation (Private Contemporary Art Museum)
• Welcomed clients and visitors, provided information about artworks and closed sales
• Managed relations and correspondence with V.I.P. clients, maintaining strong standards of professionalism and
confidentiality
• In charge of organizing two fine art exhibitions and four auction sales (>1.2M€ total sales): drafted and reviewed
sales catalogues, prepared exhibitions, handled artwork installation, advised clients
• Organized one press trip, completed two press reviews, followed up on pending media releases
Keywords: Art, Painting, Curatorial, Sales, Administrative Assistant, Sales Assistant, Office Administration, Office Management, Negociation, Personal Assistant, Office Management, Office secretary, Administrator, Retail, Executive Assistant, Personal Assistant, PA
• Audited and recommended improvements for European websites to enhance customer experience
• Conducted a study on the new trends of E-Commerce websites presentation
Keywords: B2B, Marketing, Online Marketing, Digital Marketing, Website, Online Sales, Digital Sales
• Defined the promotional plans, assortment recommendation and sales pitches for four brands and supervised their implementation by Key Account Managers and Sales team
• Interfaced with the company's departments (Logistics, Sales, Marketing) to produce promotional displays for national supermarkets and retail chains (Carrefour, Geant Casino, Auchan, …)
• Prepared monthly marketing reports on sales and market share of own brands and competitors
• Compiled two yearly category reviews focusing on year’s results, forecasts and recommendations
Keywords: FMGC, Fast Moving Consumer Goods, Personal Care, Hair care, Cosmetics, Luxury, Marketing, Merchandising, Promotion, Trade Marketing, Advertising, Campaigns, New Product Launch, Brand Management, Key Accounts Management, Business Development
• Conducted a market study and drafted a business plan for an eco friendly car-sharing project in metropolitan cities
Keywords: Business Plan, Research, Science, New Product Development, Market Studies, Market Study, New Market, Car, Automotive
Curricular covered: - Intensive Art History classes - Management courses
