Marketing and Training Manager
Harmony Management Consultancies
Total years of experience :27 years, 11 Months
Prepare quarterly training budget and monitoring costs to ensure budget is not exceeded.
Evaluate instructor performance and the effectiveness of training programs, providing
recommendations for improvement and develop alternative training methods if expected
improvements are not seen.
Plan, develop and provide training on personality development programs, using effectiveness of
methods such as classroom training, demonstrations, on-the-job training and workshops.
Conduct orientation sessions and arrange on-the-job training for new hires.
Present information using a variety of instructional techniques, such as role playing, team exercises, group discussions and videos.
Design, plan, organize and direct orientation and training for distributors and sales teams.
Keep up with developments in area of expertise by reading journals, books and magazine articles.
Attend conventions and seminars to obtain information for use in training.
Devise programs to develop executive potential among fresher employees, students, house wives
and other lower-level position individuals.
Launching, branding and distribution of food supplements, health and nutritional products in local and international markets.
Deliver professional business presentations to new clients and trainings to existing consumers and distributors to promote products and increase market share.
Direct the hiring and training of sales and marketing staff and appoint department heads and assign responsibilities to them.
Monitor customer preferences to determine focus of sales efforts.
Travel overseas and visit franchised dealers and sales teams to stimulate interest in establishment
and expansion of market share and business growth with training programs.
Represent company at trade association meetings and participate in promotional activities.
Strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends.
Conducting professional local and international leadership and motivational training events.
Review financial statements, sales and activity reports, and other performance data to measure
productivity and goal achievement and to determine areas needing cost reduction and program improvement.
•Visit retail outlets everyday, verify stocks of the brands of perfumes and obtain orders
•Co-ordinate and follow-up with the warehouse for accurate timely supply of the products to Retail Outlets so as to ensure their availability
•Liaise with Marketing Department on product launching activities, events or promotions, present this information to the Head Offices of retailers as well as to the Retail Outlets in order to obtain orders for the new products/brands and promote business
•Assist the Sales Manager to study sales trends for products and decide on incentives to motivate retailers to push for higher sales
•Innovate sales promotion strategies and organize Promotions periodically, to ensure quick movement of products, to dispose off old stocks piled up in the warehouse and to reduce inventory costs
•Contribute towards the formulation of overall sales and marketing strategy for Brands/Products and achieving given sales targets
•Co-ordinate and follow-up with the bill collectors to ensure timely collection of payments from retail outlets / bulk purchasers
•Gather customer feedback and market intelligence from Promoters in order to feel the pulse of the market trends, stay ahead of competition and meet customers’ needs
•Heading, guiding, training and motivating the Sales Team of Promoters and Merchandisers to work to their best potential and display high levels of performance on the job. Maintaining regular and close contact with the Team to review their performance in order to assess or revise marketing strategy and make changes where necessary to maximize results
•Prospect new customers and markets and suggest the same to Management for their consideration and further action so as to develop business and territories
•Prepare and submit various reports periodically and attend meetings with Management and the Sales Team to discuss the Sales Performance of each Brand, stock position, market trends and assist the Sales Manager in preparing the Annual Sales Budget.
• Handling Supermarkets and Hypermarkets in Dubai and Sharjah area like Carrefour’s, Lulus, Union Co-ops, Choitrams, Shop ‘N’ Save Group, Emirates Co-Ops, Baqer Mohebi, Giant Group, Lal’s Group, Spinneys, Dubai Duty Free and Dufry.
• Marketing and selling the whole range of Tiffany Products: Biscuits, Snacks, Beverages, Confectionaries, Chocolates, Cakes and Pastas.
• Achieving given sales targets.
• Participating in the Launch of New Products, Listing and making them available in all Outlets and giving them special focus in the market by means of Advertising, Special Schemes, Displays and use of POS materials.
• Organizing, Participating and supervising in various Promotions, In-store Sampling and Display activities.
• Bringing growth in sales by giving various schemes and promotions to different customers.
• Providing all sorts of information of competitors i.e. promotions, new launches, etc.
• To see that the deliveries are done on time and that no customer runs out of stock of any product.
• Collection of debts every month from customers ensuring that there are no pending payments.
• To maintain all customer records, route plans, display files, A/C statements, etc.
• Maintain proper relation with Purchase and Supermarket Managers, Shelf Boys, etc.
• Complete responsibility for selling and marketing all Sku’s of the Company achieving given Sales Targets.
• Regular follow up for deliveries with the Logistics to ensure stock availability in the Retail Outlets.
• To check the shelf stock and their expiry dates and replace the expired/damaged stock.
• To make sure that the display of the products are on eye level with proper use of POS materials in the supermarkets.
• To arrange and supervise sampling & promotional activities of FMCG in various A-Class Supermarkets.
• To ensure that the products are placed in key places where off-takes are more.
• To give information to the management of the competitors about their products and prices.