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Nisha Nair, Brand Development Manager

Nisha Nair

Brand Development Manager·Glamour Beauty Concepts DMCC

United Arab Emirates

Bachelor's degree,

Work experience

Total years of experience: 20 years, 10 months

Brand Development Manager

April 2018 - Present

Glamour Beauty Concepts DMCC

Dubai, United Arab Emirates

April 2018 - Present

*Develop perfumery/ cosmetics/aerosols/personal care products based on new product development plan, brief and updates supplied by the management as well as the sales & marketing team and directly from the key customers.
* Provide market research inputs and submit potential product development proposals to the management.
* Provide innovative and technologically competent solutions in line with the project brief, expectations, operational constraints and commercial needs.
* Effectively manage the product development cycle (e.g., timelines, pricing, vendor selection domestically and overseas).
* Preparing the brand positioning strategies based on the market trends and customer demands.
* Analyze the market trends & consumer insights and shape the brand positioning strategies.
* Provide market research inputs and submit potential product development proposals.
* Translate the brand elements to the products and make launch plans.
* Provide innovative and technologically competent solutions in line with the project brief, market expectations, operational constraints and commercial needs.
* Develop short-term & long-term business plan for the brand, addressing product holes, new markets, distribution strategy and profit estimates etc.
* Conduct value analysis resulting considerable amount of savings.
* Monitor brand performance through sales reports and propose required actions.
* Keep track of the competition through various services, market visits, databases checking Web sites, market research and various other sources.
* Review the quality of all currently own product lines within the categories and determine what improvements/changes need to be carried out.
* Fragrance development in association with major fragrance-houses in the world.

Company industry:
FMCG
Job role:
Marketing and PR

Purchase & NPD Manager

June 2016 - March 2018

Swiss Perfumes FZC

Sharjah, United Arab Emirates

June 2016 - March 2018

Brand study and positioning based on the organization’s plan as well as the demand of sales & marketing
team.
➢ Understanding the requirements of different market segments and propose the development & introduction
of new brands and products.
➢ Finding the potential void between the existing market segments and introduce new brands or product
ranges, specially based on the quality and price parameters.
➢ Working closely with the sales & marketing team and collect market trends and requirements.
➢ Periodically conduct internal work-shops or discussion forums within the organization in order to study the
new market trends, competitor strategies/activities, promotional ideas & opportunities etc.
➢ In cooperation with key potential suppliers, gather territory-wise trends and finding potential opportunities.
➢ Develop new products (perfumery/personal care/aerosol categories) right from the conceptual designing
until the market launch.
➢ Conducting market specific promotional activities.
➢ Managing complete Procurement Operations of the company, forecasting and planning monthly, quarterly,
half yearly and yearly procurement plans, based on sales forecast, production plan and RM & FG availability.
➢ Implementing material cost reduction practices.
➢ Managing buffer volume inventory as per the movement of products.
➢ Supplier relationship management.
➢ Alternative supplier & material sourcing.
➢ Effective delivery plan for the RM.

Company industry:
FMCG
Job role:
Management

Purchase & Product Development Manager

March 2014 - June 2016

Identiscents FZC

Sharjah, United Arab Emirates

March 2014 - June 2016

* Understanding customer requirements and develop new designs and product development of full set packaging.
* Managing complete Purchase department operations.
* Developing and materializing Yearly Purchasing policy for the Company.
* Forecasting and generating short term and long-term purchasing plans based on RM availability /Production and delivery lead time/ Sales movement, in relation with company’s cash flow management.
* Right Rate/ Right Product/ Right time / Right term negotiation with suppliers.
* Effective scheduling of delivery of goods and ensuring RM availability on time and avoiding over-stocking.
* Ensuring buffer stock availability based on the category of products.
* New supplier / new product sourcing and development.
* Supplier relationship management.
* Close coordination with inter-departments like Sales, Logistics/Warehouse, Finance and New Product Development.
* Submission of department related reports to the management.
* Played key role in SAP business One- Implementation/ system realization/blue-print management.

Company industry:
Perfume & Cosmetics
Job role:
Purchasing and Procurement

Manager

December 2009 - February 2014

Nabeel Perfumes Industries FZE

United Arab Emirates

December 2009 - February 2014

Managing and controlling complete Purchase department operations, under standard operating procedures
which compiles to ISO 9001:2008 and GMP-ISO22716:2007 certifications.
➔ Forecasting and generating purchasing plans based on RM availability / FG (Free) Qty/ Sales movement.
➔ Effective scheduling of delivery of goods and ensuring RM availability on time and avoiding over-stocking.
➔ Ensuring buffer stock availability based on the category of products.
➔ Meeting International and Local suppliers in order to maintain effective supplier relationship and to explore
new purchasing and product development ideas.
➔ Developing new suppliers and alternative vendors.
➔ Coordination with Quality Control Dept. in order to ensure the incoming product quality and to rectify the
existing products quality issues.
➔ Coordination with New Product Development Dept. in order to ensure the availability/procurement of right
product as per their requirement, within the cost constraints.
➔ Coordination with Stores and Production Dept in order to ensure the availability of RM and timely delivery of
goods.
➔ Evaluation and approval of the store requisitions, purchase orders, Payment sheets, invoices etc.
➔ Developed the complete new product development dept. along with the creative dept. for the company.
➔ Well versed with the quality analysis of RM components.
Manufacturing Company

Company industry:
Industrial Production
Job role:
Management

Sales Coordinator

March 2008 - October 2009

Interplast Co. Ltd

United Arab Emirates

March 2008 - October 2009

- Preparing Sales Quotations, Proforma/ Commercial Invoices, Statement of Accounts,
Coordination of deliveries, Follow -up of order status with production dept, Maintaining daily reports on new
confirmed orders/ jobs under production/ finished and invoice goods, performing administrative duties,
correspondences, preparing memorandums, caters to all enquires and needs of sales team and giving solutions as
made available by the divisional manager, production order/project closing, maintaining systematic and well
organized document control procedures for easy and fast retrieval of files.

Company industry:
Industrial Production
Job role:
Sales

Sales Coordinator

March 2006 - March 2008

Professional Medical Equipmen

United Arab Emirates

March 2006 - March 2008

Job role:
Sales

Sales Coordinator

June 2005 - January 2006

Ahmed Khalil Al Baker Trdg. EST

United Arab Emirates

June 2005 - January 2006

- Preparing monthly stock & sales, Local quotations, Custom goods declaration document, Duty

Job role:
Sales

Education

Mahatma Gandhi University

January 2020

January 2020

Bachelor's degree,

India

from

Sikkim Manipal University

January 2020

January 2020

Bachelor's degree, Information Technology

India

courses: VB.net and SQL 2000 from Aptech Computer

Skills

Production
Expert
Production
Expert
Availability
Expert
Availability
Expert
Quotations
Expert
Quotations
Expert
Order
Expert
Order
Expert
Office Coordination
Expert
Office Coordination
Expert
DEVELOPMENT
Expert
DEVELOPMENT
Expert
NEW PRODUCT DEVELOPMENT
Expert
NEW PRODUCT DEVELOPMENT
Expert
QUALITY
Expert
QUALITY
Expert
SALES
Expert
SALES
Expert
DELIVERY
Expert
DELIVERY
Expert
FORECASTING
Expert
FORECASTING
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
PROCUREMENT
Expert
PROCUREMENT
Expert
ADMINISTRATION
Expert
ADMINISTRATION
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
Production
Expert
Production
Expert
Availability
Expert
Availability
Expert
Quotations
Expert
Quotations
Expert
Order
Expert
Order
Expert
Office Coordination
Expert
Office Coordination
Expert

Languages

English

Expert

Hindi

Expert

Training and Certifications

Certifications
Certified professional purchase manager
Jan 2014