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Nisha Shetty, Assistant Manager, Social Media

Nisha Shetty

Assistant Manager, Social Media·OneInsure

India

High school or equivalent, Marketing

Work experience

Total years of experience: 2 years, 2 months

Assistant Manager, Social Media

January 2025 - May 2026

OneInsure

Mumbai, India

January 2025 - May 2026

Marketing
Initiatives
• Executing social media strategies across Instagram, Facebook, LinkedIn, and YouTube, supporting engagement
growth and contributing to 300+ qualified leads through campaign-driven acquisition initiatives
• Conducting research-led campaign analysis to identify cost-effective marketing approaches, supporting
optimization decisions that improved campaign reach efficiency by ~25-40%
• Managing complete webinar funnels from awareness to conversion, contributing to ₹2-3 lakh monthly
business generation through structured acquisition journeys
• Running WhatsApp and email nurturing campaigns to improve engagement continuity and conversion
efficiency across multi-touch customer journeys
• Implementing automation workflows using CRM tools, WhatsApp journeys, and Calendly integrations,
streamlining lead tracking and improving response efficiency across the conversion pipeline
Campaign
Optimization
• Monitoring and optimizing Meta Ads campaigns, improving effective reach by ~40% and supporting reduction in
customer acquisition cost through performance optimization
• Handling Kannada content writing, scripting, and engagement video creation across platforms, supporting lead
generation campaigns and ensuring 100% compliance-aligned communication for regulated insurance content

Company industry:
Insurance & TPA

Strategy Intern

November 2023 - May 2024

About The Fit

Delhi, India Remote

November 2023 - May 2024

Marketing strategy
,

New Launches
• Supported rollout of structured institutional outreach campaign framework targeting colleges and large
organizations to improve lead acquisition pipeline.
• Contributed to website content restructuring initiative improving navigation clarity and strengthening user
interaction across service touchpoints
• Assisted execution of cross-selling opportunity mapping across customer segments, contributing ~27%
incremental business growth
Marketing
Communications
• Executed LinkedIn engagement communication plan (2-3 posts weekly) to strengthen brand visibility across
institutional audiences
• Developed outreach messaging templates for institutional stakeholder engagement campaigns
Brand Strategy
• Initiated SEO-driven website content optimization

Company industry:
Automotive Dealership & Distributor

Digital Community Lead

June 2021 - July 2021

Shine Projects

Hyderabad, India Remote

June 2021 - July 2021

Sold 20+ products through outbound calling and lead Conducted online campaigns targeting college students. Assisted in promotional planning and execution

Company industry:
Marketing

Education

ICFAI University IBS MUMBAI

January 2025

January 2025

High school or equivalent, Marketing

India

Mumbai University Mumbai University

January 2023

January 2023

High school or equivalent, Accounting

India

St Francis

January 2020

January 2020

High school or equivalent, Commerce

India

ST Aloysius School

January 2018

January 2018

High school or equivalent, Schooling

India

Skills

ACQUISITION PROCESSES
Intermediate
ACQUISITION PROCESSES
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
AUTOMATION
Intermediate
AUTOMATION
Intermediate
CORPORATE SOCIAL RESPONSIBILITY
Intermediate
CORPORATE SOCIAL RESPONSIBILITY
Intermediate
LINKEDIN
Intermediate
LINKEDIN
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
NEW BUSINESS DEVELOPMENT
Intermediate
NEW BUSINESS DEVELOPMENT
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
WEB CONFERENCING
Intermediate
WEB CONFERENCING
Intermediate

Hobbies and interests

Shine Projects