Nisha Shetty

Marketing
Initiatives
• Executing social media strategies across Instagram, Facebook, LinkedIn, and YouTube, supporting engagement
growth and contributing to 300+ qualified leads through campaign-driven acquisition initiatives
• Conducting research-led campaign analysis to identify cost-effective marketing approaches, supporting
optimization decisions that improved campaign reach efficiency by ~25-40%
• Managing complete webinar funnels from awareness to conversion, contributing to ₹2-3 lakh monthly
business generation through structured acquisition journeys
• Running WhatsApp and email nurturing campaigns to improve engagement continuity and conversion
efficiency across multi-touch customer journeys
• Implementing automation workflows using CRM tools, WhatsApp journeys, and Calendly integrations,
streamlining lead tracking and improving response efficiency across the conversion pipeline
Campaign
Optimization
• Monitoring and optimizing Meta Ads campaigns, improving effective reach by ~40% and supporting reduction in
customer acquisition cost through performance optimization
• Handling Kannada content writing, scripting, and engagement video creation across platforms, supporting lead
generation campaigns and ensuring 100% compliance-aligned communication for regulated insurance content

Marketing strategy
,

New Launches
• Supported rollout of structured institutional outreach campaign framework targeting colleges and large
organizations to improve lead acquisition pipeline.
• Contributed to website content restructuring initiative improving navigation clarity and strengthening user
interaction across service touchpoints
• Assisted execution of cross-selling opportunity mapping across customer segments, contributing ~27%
incremental business growth
Marketing
Communications
• Executed LinkedIn engagement communication plan (2-3 posts weekly) to strengthen brand visibility across
institutional audiences
• Developed outreach messaging templates for institutional stakeholder engagement campaigns
Brand Strategy
• Initiated SEO-driven website content optimization

Sold 20+ products through outbound calling and lead Conducted online campaigns targeting college students. Assisted in promotional planning and execution