Nisrine Bou Arbid

Branch Manager, Al Jaber Optical, Dubai, UAE
07/2008 to date
• Communicate with target audience and managing customer relationships,
• Managing the general day-to-day business operations such as customer service, trainings
• evaluations, targets and compiling weekly and monthly reports

• Organize and attend events such as conferences, seminars, receptions and exhibitions.

• Maintain and update customer database

• Build customer relationships through effective marketing

• Recruit, train and develop the sales team with the necessary market information on available and latest products and services on regular basis

• Maintain the company sales & marketing plan, standards and procedures

• Setting and managing the budget

• Coordinate with designers and printers

• Keeping abreast of what competitors are doing

Branch Manager, Magrabi Group, Dubai, UAE

05/2005 - 06/2008
• Determine customer needs/ inquires/ complaints and maintaining customers relationship

• Provide information for and assist with retail analysis, supply chain management and strategic planning

• Supervise the running projects and its progress

• Train the staff with the new implemented systems

• Evaluate the sales plans and progress

• Create and utilize customer's database

Technical sales manager
1999 - 2004 OPTISSIMA - Hamra, Lebanon

Technical and sales
1998 - 1999: TEMSSAH Optic - Sakiat Al-Janzir, Lebanon


Optometry Back ground
• Examining the eyes of patients of all ages to detect signs of injury, disease, abnormality and defects in vision

• Checking for signs and symptoms of general health conditions (for example diabetes)

• Communicating with patients to get detailed case histories

• Using specialist equipment for diagnosis and testing issuing prescriptions for glasses and contact lenses

• Fitting and checking prescribed lenses in order to correct vision defects

• Offering advice and reassurance about matters related to vision

• Managing team, including dispensing opticians and optometrists

• Administering, organising and planning to improve the business

• Communicate with sales representatives from vision care product suppliers.
Main Courses

1- Spearhead training course include: Developing management skills

2- Management

"Leadership, Team work, Negotiation, Presentation, Interviewing, Strategic Planning "