Director Sales And Marketing
Al Islami Foods
Total years of experience :34 years, 4 Months
leading the team of 200 people .
over all sales management with a team of 300 .
Milestones
•Managing 15 key Accounts and SSS UAE- Planning & Strategy and team of 4 key account managers, 33 key account executives and 6 merchandising supervisors.
•Key resource for managing companies major accounts contributing 50% revenues like Carrefour and Emke
•Identifying appropriate sales opportunities for key accounts and pitching it to the clients
•Devising the strategies to Improve market share of the brands basis competitor analysis for key accounts and new briefs
•Extensive understanding of planning brand spends with ROI
•Reviewing & interpreting the competition & market information to fine-tune strategies; designing & implementing marketing plans for augmenting the business volume by enhancing DSDP plan
•Evaluating the spends and tracking the brand monitoring
•Ideated and developed score card for sales team and DSDP format for the key accounts.
•Negotiating and signing yearly key accounts agreement
•Recruiting and Training of
Leading a team of 3 Area supervisors, 7 Credit Salesmen, • Yearly Budget planning.
• Sales Forecast by SKU and by Agency
• Submitting KPI Reports
• Recruiting and Training
• Monthly Target fixation and promotion planning
Leading a team of 7 Credit Salesmen, and 10 Merchandisers.
• Yearly Budget planning.
• Sales Forecast by SKU and by Agency
• Submitting KPI Reports to the monthly P&L Meeting
• Recruiting and Training
• Monthly Target fixation and promotion planning
Functional Role:
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