Marketing Manager
Acacus Technologies
Total years of experience :13 years, 5 Months
Lead the marketing function - for the MENA region
• Manage brand compliance, corporate communication & corporate public relations
• Plan Annual Marketing Budget, track implementation, develop marketing content plan and ROI metrics
• Develop and manage group’s digital & social strategy
• Centralize all marketing initiatives for the group ranging from advertising, creative & content
• Manage design and develop content for the newsletter, websites, intranet, etc.
Develop a complete portfolio of marketing services for the organization
• Designing customer acquisition and lead generation campaigns
• Developing marketing communications strategy for existing clients.
• Manage relationship with key client accounts and marketing communication content creation
• Developing Social Media + Digital Marketing strategy & campaigns
Lead the marketing function for the group, including 5 divisions + global subsidiaries (based in Belgium, Singapore, and Miami)
• Manage brand compliance across global offices
• Centralize all marketing initiatives for the group globally, ranging from advertising, creative & content
• Manage design and develop content for the global newsletter, websites, intranet, etc.
• Plan Annual Marketing Budget, track implementation, develop marketing content plan and ROI metrics
• Digital + Social media marketing (i.e. Facebook, LinkedIn, SEO, SEM, Website, AdWords, EDMs etc.)
• Lead generation through ATL and BTL campaigns.
• Manage Corporate PR for Allcargo as well as for the group in India and APAC
Design and implement annual corporate marketing/brand management strategy for the group
▪ Manage mass media campaign plan for the group (TV, Print, Outdoor, and Events)
▪ Create product marketing campaigns & collaterals, across print + digital mediums
▪ Manager corporate PR for the group including media relationship and visibility
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