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Nitin Kalani, Coach

Nitin Kalani

Coach

India

High school or equivalent, Business Management

Work experience

Total years of experience: 13 years, 4 months

Coach

June 2020 - Present

June 2020 - Present

Head - Marketing

Job role:
Teaching and Academics

March 2019 - March 2020

March 2019 - March 2020

Institute of Actuaries of India
Responsibilities:
* Heading institute strategy, marketing and brand initiatives
* Devised strategy to grow the profession of Actuarial science in India
* Planning and execution of ATL (Print ), Digital marketing & BTL activations
* Responsible for lead generation and brand recall activities
* Brand identity: Corporate brochure, corporate videos, student manual, coffee table book
* Planning and execution of Annual Global Conference of Actuaries
* Reduced cost of student acquisition by 1/3rd
by adopting social media marketing strategy
* Planning and execution of PR activities - delivered 20x of ROIs in terms of AE value
* Managing PR agency, designers, digital marketing agency and vendors
* Launched Actuarial Job Portal to increase employment opportunities
* Onboarded employers for recruitment drives by 10% month on month
* Introduced content strategy on social media for member engagement
* Streamlined member communications (email, SMS, whatsapp) for better response and engagement
* Driven marketing activities for seminars and hackathons

Head

August 2017 - December 2018

August 2017 - December 2018

HAMSTECH INSTITUTE OF DESIGN
Responsibilities & Achievements:
* Heading marketing and responsible for toplines for 3key business verticals like-Hamstech
Institute, Hamstech Online Courses (online edtech venture) And The HLabel (fashion retail)
* Team Handled-6 marketing executives + 10 interns
* Responsible for achieving admissions numbers month on month thereby contributing to revenues of
the business
* Increased average monthly conversion rate by16%, from 70% to 86% for Hamstech Institute
* Delivered 100% increase in business(y-o-y)at the annual H Label Fashion Expo
* Spearheaded launch of Hamstech Online Courses across India from scratch
* Driving all offline marketing to generate leads for Hamstech courses
* Planning & supervising ATL activities- Print, outdoor, Radio & BTL Activations
* Event planning and execution-workshops, CSR, Annual fashion show and exhibition
* Ideated Retail Connect Program ’to generate leads through mom & pop stores thereby decreasing
cost per lead by 70%

Job role:
Management

Freelance Marketing Consultant

May 2016 - January 2017

May 2016 - January 2017

Planning and execution of BTL Activations for Sai Optics & Ashray Optics
* Closing on relevant tieups for generating leads/ footfalls at the stores
* Supervising telemarketing activity for increasing admissions at eye institute
* Got appreciated by clients for quality and volumes of Activations done

Job role:
Marketing and PR

Marketing Manager

May 2015 - February 2016

RICHFEEL HEALTH & BEAUTY PVT. LTD

India

May 2015 - February 2016

Planning and organizing of BTL activations at pan India level leading to new acquisitions
* Handling a team of marketing executives to drive BTL initiatives
* Supervising and taking accountability of the team on daily activities
* Executed marketing tieups for cross promotional activities at regional & national level
* SMS and Email activities
* Execution of sales promotion activity
* Extend all kinds of marketing support to clinics
* Hyperlocal brand activations-Outdoor(BQS, bus advertising), newspaper inserts, roadshows,
supermarket activities)
Achievements:
* Successfully driven on ground activations leading to increase in average monthly acquisitions from
90 to 270 customers (3x increase)
* Played a key role in launch of loyalty program for the brand
* Successfully driven strategic alliances and tie-ups
* Executed cross-promotion and co-branding
* Streamlined reporting and process flows leading to increase in productivity
Marketing Manager
Landmark Insurance Brokers / Policyboss.com Mar ’11 to Aug ‘13 & Jan ‘14 to Feb ‘15
Landmark Insurance is India's one of the leading insurance broking house
Responsibilities:
* Responsible for end-to-end brand management for corporate entity-Landmark Insurance
* Initiated a collateral support programme for field salesforce
* Executed lead generation programmes
* Solely responsible for agency co-ordination and vendor management
* Planning and execution of BTL and digital marketing activities (sponsorships, roadshows, branch
branding)
* Planning and execution of Events-agent meets, dealer meets and corporate meet
* Responsible for internal communications
* ATL (print advertising) for recruitment drives
* Personally driving engagement on social media that includes content management and posting on fan
pages
* Played a key role in launch of facebook application
* Supervised facebook campaigns to acquire and build fanbase on facebook page
Achievements:
* Successfully driven marketing and corporate branding initiatives leading to 40% jump in customer
base
* Ideated events for new corporate client acquisition
* Initiated internal communication-quarterly newsletters, employee engagement programmes etc
* Successfully driven tie-ups
* Received appreciation from board member for initiating internal communications function
* Executed cross-promotion and co-branding

Company industry:
Other Healthcare Services
Job role:
Marketing and PR

P.R. Executive

August 2007 - August 2008

Unisource Worldwide Private LTD

August 2007 - August 2008

Unisource Worldwide was a procurement and backend services arm for Steve & Barry's Retail, USA.
The company windup its Indian operations in 2008
Responsibilities:
* Tracking and recording print, TV, radio and web coverage of Steve & Barry's and its brands
* Researching on competitors and overall economy to provide intelligence to management
Customer Services Professional

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Marketing and PR

Customer Service

April 2005 - May 2007

India

April 2005 - May 2007

Handled telephonic queries and complaints of customers based in the U.K.
* Railway ticket reservations for business travelers as well as leisure travellers

Job role:
Customer Service and Call Center

Education

CHM College, University of MumbaiHubspo

January 2016

January 2016

High school or equivalent, Business Management

India

courses: Advanced Programme In Online Advertising from Google (Adwords),

NMIMS

January 2015

January 2015

Bachelor's degree, Marketing Management

in

NMIMS

January 2015

January 2015

High school or equivalent, Marketing Management

in

University of Mumbai

January 2009

January 2009

High school or equivalent, Business Management

.(

Skills

Public Relations
Expert
Public Relations
Expert
Client Relationship Management CRM
Expert
Client Relationship Management CRM
Expert
Vendor Management
Expert
Vendor Management
Expert
Business Events
Expert
Business Events
Expert
Corporate Branding
Expert
Corporate Branding
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
ATL
Expert
ATL
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
PRESS RELEASES
Expert
PRESS RELEASES
Expert
RADIO
Expert
RADIO
Expert
RETAIL
Expert
RETAIL
Expert
SEMINARS
Expert
SEMINARS
Expert
ADVERTISING
Expert
ADVERTISING
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
Public Relations
Expert
Public Relations
Expert
Client Relationship Management CRM
Expert
Client Relationship Management CRM
Expert
Vendor Management
Expert
Vendor Management
Expert
Business Events
Expert
Business Events
Expert
Corporate Branding
Expert
Corporate Branding
Expert