Nitin Kalani

Head - Marketing

Institute of Actuaries of India
Responsibilities:
* Heading institute strategy, marketing and brand initiatives
* Devised strategy to grow the profession of Actuarial science in India
* Planning and execution of ATL (Print ), Digital marketing & BTL activations
* Responsible for lead generation and brand recall activities
* Brand identity: Corporate brochure, corporate videos, student manual, coffee table book
* Planning and execution of Annual Global Conference of Actuaries
* Reduced cost of student acquisition by 1/3rd
by adopting social media marketing strategy
* Planning and execution of PR activities - delivered 20x of ROIs in terms of AE value
* Managing PR agency, designers, digital marketing agency and vendors
* Launched Actuarial Job Portal to increase employment opportunities
* Onboarded employers for recruitment drives by 10% month on month
* Introduced content strategy on social media for member engagement
* Streamlined member communications (email, SMS, whatsapp) for better response and engagement
* Driven marketing activities for seminars and hackathons

HAMSTECH INSTITUTE OF DESIGN
Responsibilities & Achievements:
* Heading marketing and responsible for toplines for 3key business verticals like-Hamstech
Institute, Hamstech Online Courses (online edtech venture) And The HLabel (fashion retail)
* Team Handled-6 marketing executives + 10 interns
* Responsible for achieving admissions numbers month on month thereby contributing to revenues of
the business
* Increased average monthly conversion rate by16%, from 70% to 86% for Hamstech Institute
* Delivered 100% increase in business(y-o-y)at the annual H Label Fashion Expo
* Spearheaded launch of Hamstech Online Courses across India from scratch
* Driving all offline marketing to generate leads for Hamstech courses
* Planning & supervising ATL activities- Print, outdoor, Radio & BTL Activations
* Event planning and execution-workshops, CSR, Annual fashion show and exhibition
* Ideated Retail Connect Program ’to generate leads through mom & pop stores thereby decreasing
cost per lead by 70%

Planning and execution of BTL Activations for Sai Optics & Ashray Optics
* Closing on relevant tieups for generating leads/ footfalls at the stores
* Supervising telemarketing activity for increasing admissions at eye institute
* Got appreciated by clients for quality and volumes of Activations done

Planning and organizing of BTL activations at pan India level leading to new acquisitions
* Handling a team of marketing executives to drive BTL initiatives
* Supervising and taking accountability of the team on daily activities
* Executed marketing tieups for cross promotional activities at regional & national level
* SMS and Email activities
* Execution of sales promotion activity
* Extend all kinds of marketing support to clinics
* Hyperlocal brand activations-Outdoor(BQS, bus advertising), newspaper inserts, roadshows,
supermarket activities)
Achievements:
* Successfully driven on ground activations leading to increase in average monthly acquisitions from
90 to 270 customers (3x increase)
* Played a key role in launch of loyalty program for the brand
* Successfully driven strategic alliances and tie-ups
* Executed cross-promotion and co-branding
* Streamlined reporting and process flows leading to increase in productivity
Marketing Manager
Landmark Insurance Brokers / Policyboss.com Mar ’11 to Aug ‘13 & Jan ‘14 to Feb ‘15
Landmark Insurance is India's one of the leading insurance broking house
Responsibilities:
* Responsible for end-to-end brand management for corporate entity-Landmark Insurance
* Initiated a collateral support programme for field salesforce
* Executed lead generation programmes
* Solely responsible for agency co-ordination and vendor management
* Planning and execution of BTL and digital marketing activities (sponsorships, roadshows, branch
branding)
* Planning and execution of Events-agent meets, dealer meets and corporate meet
* Responsible for internal communications
* ATL (print advertising) for recruitment drives
* Personally driving engagement on social media that includes content management and posting on fan
pages
* Played a key role in launch of facebook application
* Supervised facebook campaigns to acquire and build fanbase on facebook page
Achievements:
* Successfully driven marketing and corporate branding initiatives leading to 40% jump in customer
base
* Ideated events for new corporate client acquisition
* Initiated internal communication-quarterly newsletters, employee engagement programmes etc
* Successfully driven tie-ups
* Received appreciation from board member for initiating internal communications function
* Executed cross-promotion and co-branding

Unisource Worldwide was a procurement and backend services arm for Steve & Barry's Retail, USA.
The company windup its Indian operations in 2008
Responsibilities:
* Tracking and recording print, TV, radio and web coverage of Steve & Barry's and its brands
* Researching on competitors and overall economy to provide intelligence to management
Customer Services Professional

Handled telephonic queries and complaints of customers based in the U.K.
* Railway ticket reservations for business travelers as well as leisure travellers