Zonal Business Head
Vishal Mega Mart
Total years of experience :14 years, 10 Months
Since October 2018 with TPG Wholesale Private Limited. India
The company has total 301 stores across Pan India in the name of Vishal Mega Mart. Store size ranging from 10, 000 to 30, 000 sqft with Business volume of more than Rs.5000 crores.
Role: Sr. Regional Manager - Zonal Operation Head (Reporting to CEO)
Key Role & Responsibilities:
Responsible for the total Business Volume of approx. 1500 crores. Controlling 65 stores.
Responsible to drive Operational Excellence.
Implementation of retail operations system & process
Responsible for the entire P&L of the stores, Region and Zone.
Ensure no declining performance of stores in the zone.
Improve and control total loss at stores.
Responsible for New Store Roll out.
Act pro-actively to counter competition in the region.
Ensure Expense Budgets are met.
Assets management & Inventory management.
Training & Development of Human Resource
Leading a business of SAR 438 Mn from 30 stores of Max concept (value fashion retailer- part of Landmark group) in the Eastern Region that account to 600k sq. feet of trading area with 594 associates.
• Leading and driving productivity of large cross functional teams- Retail Area Managers, Inventory Controllers, Planners, WH management, Marketing, VM, Internal Audits.
• Involve in Budgeting for all Stores in the Region.
• Region Sale Analysis & Business Action Plan Drive - Cluster & Store Level.
• P & L Analysis/Review and preparing corrective action plan for Non-performing Stores in the Region.
• Adherence of Cost Control guidelines by driving reduction in Consumable Expenses at every store through AM & SM by weekly review.
• Framing & Guiding Retail team (Area Manager & Store Team) to achieve Sale targets on Daily/Monthly/Quarterly/Yearly basis in order to increase returns.
• Driving Shrink Control (Inventory Loss in Stock Take & Damages) process across region.
• Adherence of Audit Compliance - LP Process drive to control shrinkage in all the stores.
• Weekly Review of Warehouse Team on GIT, Stock Replenishment, Productivity, Violations, Launches, Way Forward Plan.
• Visiting Retail and assisting them to come over with any operational gap within 4walls.
• Ensuring 100% Adherence of SOP in all stores.
• Ensuring timely implementation of Promos and 100% Planogram & Guidelines implementation in all stores.
• Timely implementation of Liquidation of aged stock in region to maintain healthy GM.
• Margin Floor walk in each store on Weekly/Monthly basis to deliver desires GP.
• Regular benchmarking with different competitors and preparing strategies to be best in market.
• Product specific updates and feedback to the buying teams- trends understanding.
• Driving retail KPIs- Staff productivity, floor returns, UPTs, ATVs, Footfall conversions, RSPs and gross margins.
• Weekly Performance review of Area Managers and complete cluster of Stores on Topline and Bottom-line.
• Developing different projects for company benefit.
• Closely working on MIS (High STR, Zero sale, & Negative Inventory etc.).
• Involve in different team building activities under employee engagement.
• People Development - Leading Saudi & Expats Development Program in the Region.
• Driving Shukran (Loyalty Program) in the Region.
• Involve in planning new and innovative BTL’s and customer engagement activities.
• New Store Opening Process Single handled for the Region.
Achievements:
• Introduced and have Lead the 3 New Projects Successfully in the Region - WOOQER, SMART BADGE & COMPACT POS
• Bought Region into positive NPBT in 6 months compared to last Year results. Delivered 7% against Budget of 6.1%
• Controlled the Consumable Expenses for all the stores in the Region.
• Worked on underperforming stores and brought them to positive in 4 months. Same was appreciated.
• Derive Company Loyalty Program (Shukran) in the Region, bought Conversion from 41% to 73%
• Driven 4 major existing projects which were recognized at Company level - Customer Feedback on Wooqer, Back Store Management (Daily Replenishment Productivity Tracker), Rota Management & Staff Productivity.
• Improved FF Conversion for the Region by 4% - Through various Projects.
• Improved Region Margin by 4% by Changing Strategy of Floor Mix and Mark Downs
• Opened 9 New Stores Successfully in 2 years
• Driven Complete Saudi Recruitment & Development Process in the Region, which was appreciated by CEO.
Introduced and have Lead the 3 New Projects Successfully in the Region - WOOQER, SMART BADGE & COMPACT POS
•Bought Region into positive NPBT in 6 months compared to last Year results. Delivered 7% against Budget of 6.1%
•Controlled the Consumable Expenses for all the stores in the Region.
•Worked on underperforming stores and brought them to positive in 4 months. Same was appreciated.
•Derive Company Loyalty Program (Shukran) in the Region, bought Conversion from 41% to 73%
•Driven 4 major existing projects which were recognized at Company level - Customer Feedback on Wooqer, Back Store Management (Daily Replenishment Productivity Tracker), Rota Management & Staff Productivity.
•Improved FF Conversion for the Region by 4% - Through various Projects.
•Improved Region Margin by 3% by Changing Strategy of Floor Mix and Mark Downs
•Opened 9 New Stores Successfully in 2 years
•Driven Complete Saudi Recruitment & Development Process in the Region, which was appreciated by CEO.
Driving Store Sales & Managing Consumable Budgets of the Store.
•Managing store Audits as per company SOP.
•Managing Daily Productivity on Stock Replenishment.
•Monitoring Stock turnover ratio as per company norms for all the Groups (Apparels & Non Apps).
•Daily reviewing Store performance on Sales & Cost.
•Implementation all guidelines as per company’s SOP.
•Weekly arranged different BTL Activity in Store to increase Footfall.
•Drive “Praise Program” to Appreciate and Motivate Staff in order to drive company objective.
•Engage in Regular review of Housekeeping and Security for better and smooth performance of store.
•Daily Reviewing of Stock Requirement, Group/Dept/Category/Class wise gaps and accordingly updating Planning Team.
•Responsibilities of reducing Stock Loss and Damages in the Store.
•Development of Retailers (ASM/DH/Staff) in store.
•Driving Visual Merchandising Standards in the store.
•Focused on People Development - Monthly review complete Staff review and identifying Top and Bottom Performers. Post that make their Improvement plan.
•Driving Daily Staff Productivity in Store
•Back store Management and driving Replenishment daily Tracker.
•Cash Management and driving whole cash team on day to day operation and Audits.
•Customer Feedback and drive Store improvement Plan.
•Drive Company Loyalty Program (Shukran).
Analyze performance information and statistics on a daily, weekly, monthly and yearly basis.
•Actively involved in preparation of various reports and trackers as required by the Company.
•Procurement, Supply chain and analyzing reports of MIS, Shrinkage Management and Inventory management provided by store management.
•Liaison with overseas principals and identifying new brands to add to the present portfolio.
•Managed inventory and sales of all three stores.
•Initiating various improvement ideas and implementing the same for the benefit of the company.
•Overall profit center responsibility for the retail business and responsible for leading, managing and motivating store Managers to achieve targets and objectives.
•Providing team with a stimulating and supportive environment to maintain and increase standards of customer service.
•Driving team performance and controlling training and development of staff.
•Surprise visit at the store to ensure everything is followed by staff and managers as per company standard.
•Active contribution in hiring as and when needed.
Notable Achievements:
• Redesigned publicity and advertisement strategy, resulting in a more attractive store and a 40% increase in customer traffic.
• Averaged 17% year-to-year sales increase.
• Consistently exceeded annual goals in key metrics, such as profit, sales, employee retention and customer service.
•Introduced Backstore Management and was appreciated by Senior Management and post the replicated across.
•Reduce Staff Cost in the Cluster by 14% by working on Salary restructure, removing high Salaried Non performers and setting up the whole staff Review Mechanism and Development Plan.
Delivered 21% above on the targeted NPBT for the cluster of Stores and constantly manages to delivered positive growth in two years in the role in 2008 and 2009.
Preparation of various reports and trackers as required by the Company.
•MIS, Shrinkage Management, Inventory management and achieving Sales target.
•Liaison with overseas principals.
•Periodical motivation of subordinates and co-workers for timely achievement of targets and objectives.
•Increased sales volume overall by 15% in less than two years in different departments within the store which includes Jewellery, Watches, Apparels, Electronics, Cellular Phones and accessories.
•Brands like Guess, Fossil, Kenneth Cole, Anne Klein, Movado, Allen Solly, Levi’s, Diesel, Van Heusen, Sony, Samsung, Panasonic, Nokia, Sony Ericsson, Blackberry, Motorola etc. were assorted under one roof.
•Designed more presentation strategies and special marketing campaigns within the store, resulting in increased store traffic and profits.
•Hired and trained sales staff.
•Maintained store inventory by timely refill of sock.
•Responsibilities included merchandising, customer service, appraisals and all facets of running a department store.
•Daily operations included Opening store, cash deposits, inventory management and day end reporting.
•Participated in marketing campaign and responsible for more attractive department layout as per instructions provided by visual merchandiser.
•From time to time came up with different sales campaign (discount coupons, gift vouchers) which resulted increase in per day sales.
•Coordinate special promotions and events. Prepare daily sales reports. Interact with corporate personnel at all levels. Assist in developing local marketing and advertising strategies.
•Handled customer service complaints and cash control. Supervised and motivated employees.
•Regularly followed and maintain the decorum of company’s SOP.
Team Coach is a subject matter expert and super user of the system whose role is to support team members in ensuring the highest delivery standards of day to day quality, productivity, process training, refresher training and development feedback are implemented and maintained. The role is the first point of escalation for process.
Key Accountabilities
•Training on New processes.
•Reviewing random transaction of each processor and rate the performance.
•Regular Quality checks as per frequency & sampling strategy
•Generate weekly as well as monthly reports for middle as well as top Management.
•Feedback and One-on-One sessions with processors.
•Conduct Daily Team meets and Huddles.
•Handle the team in absence of Manager.
•Training new hires until they are at par with their colleagues.
•Ensuring team accuracy and preparing action plans to ensure desired results.
•Initiating process improvement ideas and implementing the same for the benefit of the process.
•Provide consultancy and mentoring for process queries.
•Working on SAP Process.
•Driving Daily team productivity.
•Preparing daily dashboard.
•Leading new processes launched on weekly basis.
Other Responsibilities
•Taking care of Reconciliation.
•Case escalation & Handling call in call outs etc.
Responsible for taking orders from clients.
•Promotion of new designs and textures.
•Designing Marketing plan with marketing team.
•Coordinating with Factory on day to day Output
•Delivering Weekly Targets
•Driving monthly promotions.
courses: Program in Software