Marketing & Service Head
Palsai Industries P Ltd
Total years of experience :32 years, 3 Months
ISO Internal Auditor.
Strategic Planning
Developed corporate and subsidiary strategic business plans through analysis of market opportunities, business trends, competitive information
and regulatory changes.
Prepare material to support internal corporate growth by prioritizing initiatives and activities as well as addressing competitive pressures and
business challenges.
Designing & implementing periodic and competitive business plans and strategies for achieving increased growth & bottom-line profitability and
initiating business development efforts.
Establishing short/long term budgets in tune with corporate strategies for achieving business targets.
Analyzing & reviewing the market response/ requirements and communicating the same to the sales teams for the accomplishment of the
business goals.
Identify, research, and interact with potential acquisition and strategic alliance partners to fit with the Company.
Channel Management
Evaluating the performance of the dealer's sales & marketing activities & doing promotion planning.
Assessment & Appointment of Exclusive non Exclusive Dealers & Distributors Network. Focused on Maintaining and Growing market share,
Addressability, reach and Market penetration.
Handling dealers daily as per the company norms, monitoring potential distributors for smooth distribution of sales & marketing activities.
Identifying and appointing dealers/distributors, establishing strategic alliances / tie-ups with financially strong and reliable channel partners,
resulting in deeper market penetration. Focus on Channel Expansion and go to Market Strategy.
Business Development
Forecasting monthly/annual sales targets and executing them in a given time frame.
Planning & scheduling individual/ team assignments to achieve the pre-set goals within stipulated time parameters.
Conducting extensive market research to analyze and assess market potential, tracking competitor activities for providing valuable inputs for new
product development.
Planning, organizing and implementing innovative sales promotion programs improve product awareness and brand visibility.
Key Account Management
Interfacing with clients for understanding their requirements & suggesting the most viable solutions/products cultivating relations with them for
customer retention & securing repeat business.
Analyzing the client's needs in detail and accordingly suggesting investment options. Ensuring a high level of customer service in the branch and
Managing difficult customer situations.
Sales of Centrifugal Fans & Blowers; Dampers from 1 HP to 500 HP.
Airflow up to 250, 000 CMH and Pressure up to 1800 MMWC.
Various types of blowers for Industrial use with MOC/MS/SS and Aluminum make
Initiated and Started a Liaison office in India for the entire domestic operations & Marketing network across the Country.
Researched PAN India thoroughly to adapt sales strategies accordingly.
Devised promotional and advertising plans to enhance product positioning and global brand marketing development.
Maintained and expanded customer base by counselling 11 sales representatives, building and maintaining rapport with customers and
identifying new customer opportunities.
Recommended new Product lines by surveying consumer needs and trends and tracking competitors.
Expanded client base by 22 % by setting up in-person meetings with marketing decision-makers and agencies.
Gathered information on competitor activities and market trends to enhance strategic decision-making.
Recruited, trained and coached 11 - member team to support company growth.
Accomplished Growth by 22% in the last two years & successfully achieved the turnover of 2090000.00 Euros.
Preparation and approval of annual budget and presentation of the same at H.O (Ostfildern - Germany) twice a year.
Accelerated Sales across Pan India and Asia Pacific region.
Achieved and commissioned over 1500 blowers across PAN India.
Boosted new markets for High-Pressure blowers in Southern, Western & North India.
Developed and maintained a network of global contacts with companies from the Asia Pacific region.
Represented for Asia Pacific Region in Global Exhibition for Industrial Products in Düsseldorf.
Negotiated, guided the sales team, and Global marketing team for proposals (RFPs and RFIs
Responsible and authorized for Taxation, Banking and Legal procedures in India as per the Government laws.
Adept in the development of Sales Presentations, Ads, Technical brochures, Digital Marketing, Web material and E-Commerce
Preparing Annual Budget for Pneumatic & DC tools, Compiled product, market and customer data to forecast accurate sales and profit projections.
Achieved 35% growth, launched DC tools.
Preparing Annual Budget for Pneumatic & DC tools, Compiled product, market and customer data to forecast accurate sales and profit projections.
Achieved 35% growth, launched DC tools.
Negotiated and Signed rate contracts with TATA Motors.
Initiated and facilitated the first in-house Service station in TATA Motors for repairs of Pneumatic tools.
Raised sales Volume from 6 Cr to 61.5 Cr. Accomplished 35% growth in Maharashtra state for Pneumatic tools.
Played a pivotal role in launching low weight tools in the Pneumatic segment.
Launched DC tools in Jamshedpur, Kolkata, and New Delhi achieved growth of 26% in two years.
Maintained ISO procedure and ISO implementation for the department.
Consulted with product development teams to enhance products based on customer data.
Developed creative sales tools, including presentations, trend reports, kitted assets, and product datasheets.
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Developed innovative and targeted collateral to support overall branding objectives
Preparing Annual budgets for Mooring and Industrial Ropes on a PAN basis.
Achieved targets through branches and sales force.
Supervised and managed all India sales with a team of 62 people.
Achieved growth in sales all India by 32% in Industrial Ropes and 33 % in Mooring Ropes.
Negotiated and Signed Rate contracts from Chowghule Shipping & SCI for three years order worth 36 Cr. & 56 Cr.
Played a pivotal role in changing the packaging design for Transport Rope segments and Industrial Slings.
Consulted with product development teams to enhance products based on customer data.
Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
Defined and analyzed metrics to measure product performance.
Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions
Developed high-impact strategies to target new business opportunities and markets.
Launched PVDC films for packaging in Major Pharma companies.
Increased turnover by 26% in two years.
Actively participated in Pharma Exhibition for packaging in Chandigarh.
New Product launch of PVDC in the Northern & Southern Region
Initiated launching of the product PVC & EPS across the Country.
Product launch of PVC/MLS/HDPE/EPS Films in Maharashtra, Gujarat, Delhi, Karnataka, Tamil Nadu & Goa.
Initiated Rate contract order worth 1 cr
Marketing of Denim (Flying Machine brand) ready to wear apparel, in the State of Maharashtra.
Effectively appointed dealers in the region of the western suburb of Mumbai, and the rest of Maharashtra State.
Contributed to the success of over 50 dealers across the state by advising them on product selection, merchandising strategies
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