Sales & Business Development Manager
Coca-Cola
مجموع سنوات الخبرة :26 years, 2 أشهر
Role Description
• Oversaw and managed the entire sales and business development operations for the company in Qatar.
• Developed and executed sales and marketing strategies to drive business growth and expansion.
• Built and maintained strong relationships with key clients and partners to ensure long-term business success.
• Managed a team of professionals, providing leadership, coaching, and guidance to achieve sales targets and objectives.
• Conducted market research and analysis to identify trends, opportunities, and threats in the beverage industry.
• Collaborated with cross-functional teams to optimize supply chain and distribution processes, ensuring timely and efficient product delivery to customers.
• Monitored and analyzed sales data to make data-driven decisions and adjustments to sales strategies.
• Prepared and presented regular reports on sales performance and market insights to senior management.
• Evaluated the effectiveness of promotional campaigns and made recommendations for improvements.
• Successfully implemented a Route-to-Market (RTM) Restructure, streamlining distribution channels and improving product availability.
• Orchestrated and managed FIFA Red Zone activations, enhancing brand visibility and engagement during the FIFA events.
• Played a pivotal role in achieving significant market share gain through effective sales and marketing strategies.
Role Profile: Head of Sales, Marketing & Distribution Management. Responsibilities
• Managed end-to-end marketing, sales, and merchandising activities.
• Oversaw key account management, including maintaining strong relationships with key clients.
• Conducted market research and competitor activity analysis to identify trends and opportunities.
• Prepared and delivered principal briefings on market conditions and strategy.
• Planned, prepared, and implemented large-scale promotional plans.
• Initiated and executed various marketing initiatives and activities.
• Conducted segment, brand, sector, and category analysis.
• Conducted consumer satisfaction surveys to gather valuable feedback.
• Monitored distribution shelf share and ensured stock coverage met demand.
• Participated in budget planning and reviews.
• Led business process reengineering initiatives for improved efficiency.
• Managed inventory, warehousing, and logistics operations.
• Overlooked import activities, ensuring timely and cost-effective processes.
• Managed in-house recruitment activities, including hiring and onboarding.
• Conducted employee appraisals and surveys for continuous improvement.
Role Profile: Trade Marketing & Distribution Management. Responsibilities
In-Store Marketing
• Reinforced brand awareness and visibility through Point-of-Purchase (POP) activities.
• Managed and optimized retail space for brand visibility and product displays.
• Oversaw rental agreements related to in-store marketing activities.
• Executed in-store promotional activities to reinforce brand awareness and visibility.
• Implemented Point-of-Purchase (POP) strategies for enhanced product recognition.
• Strategically managed retail space and rentals to maximize brand impact.
• Implemented in-store marketing strategies to reinforce brand awareness and visibility.
• Executed Point-of-Purchase (POP) activities to enhance product recognition.
• Carefully managed retail space allocation and rental agreements for maximum brand impact.
Distribution Management
• Ensured brand availability and maintained optimal stock levels.
• Monitored and maintained product quality.
• Implemented consumer pricing policies.
• Ensured product visibility and efficient delivery services.
• Ensured consistent brand availability across retail outlets.
• Maintained optimal stock levels to meet consumer demand.
• Upheld stringent product quality standards and competitive consumer pricing policies.
• Monitored and optimized product visibility and distribution coordination.
• Oversaw the efficiency of product delivery services, ensuring timely and accurate deliveries.
Trade Relations
• Provided win-win support to trade partners.
• Facilitated effective communication.
• Solved trade-related issues and challenges.
• Organized and executed trade promotions.
• Developed and nurtured strong relationships with trade partners, fostering trust and collaboration.
• Facilitated open and effective communication channels with trade stakeholders.
• Actively resolved trade-related issues and provided specialized support as needed.
• Successfully organized and executed trade promotions, enhancing brand engagement and sales.
Planning
• Managed the cycle planning process.
• Maximized productivity in trade coverage.
• Prepared and executed call rates and call preparation strategies.
• Led the cycle planning process, optimizing trade marketing operations.
• Developed strategies to maximize productivity in trade coverage.
• Managed call rates and call preparation strategies to ensure efficient and effective sales team operations.
Administration
• Efficiently managed funds, materials, and equipment.
• Maintained records for effective management and reporting.
• Efficiently managed funds, materials, and equipment, ensuring cost-effective operations.
• Maintained detailed and accurate records for financial accountability and reporting purposes.
Reporting
• Monitored and reported competitor activities.
• Addressed supply chain and product quality issues.
• Monitored and reported on competitor activities, providing critical insights for strategic decision-making.
• Proactively addressed supply chain and product quality issues to maintain high brand
standards.
Responsibilities Account Management
•Developed and maintained strong and lasting relationships with major outlets, hypermarkets, key accounts, grocery channels, and wholesalers.
•Functioned as the primary liaison and point of contact between the company and these crucial clients, ensuring their needs and concerns were addressed promptly.
•Conducted regular meetings and communication to understand client requirements, gather feedback, and provide solutions to any issues or challenges.
•Collaborated with internal teams to ensure seamless order processing, product delivery, and resolution of any service-related inquiries.
•Managed contract negotiations, renewals, and amendments, ensuring mutually beneficial agreements.
•Strategically identified opportunities for upselling and cross-selling additional products or services to maximize revenue from key accounts.
•Implemented customized account plans and strategies to meet individual client goals and objectives.
•Monitored account performance, analyzed sales data, and provided insights to improve sales and profitability.
•Ensured that key clients received exceptional service, addressing any concerns or escalations promptly and efectively.
•Stayed updated on industry trends, market dynamics, and competitors to identify potential opportunities and threats for key accounts.
•Collaborated with marketing and product teams to tailor promotions and oferings to meet the specific needs and preferences of key clients.
•Maintained accurate and up-to-date records of client interactions, transactions, and agreements in a CRM system for future reference and reporting.
Indian Institute of Management. Bengaluru, Executive Education Programs Jan. 2016 • Executive Education Program ABC Marketing.
• Degree: Personnel Management and Labor Laws • Institution: Center for Legal Studies (Affiliated to University of Calicut) • Location: Kerala, India • Year of Graduation: 1995 • Academic Achievement: Scored first class and awarded second rank in the university. • Specialization: Human Resources, Labor & Industrial Laws
• Degree: Bachelor of Arts • Institution: Govt. Brennen College (Affiliated to University of Calicut) • Location: Kerala, India • Year of Graduation: 1993 • Type: 3 years integrated full-time degree course