Digital Marketing Specialist & Consultant
Webdot Services
Total years of experience :12 years, 10 Months
• Developing strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control of all digital marketing campaigns.
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Liaising with web and graphic designers to create visually effective Graphic & Web designs.
• Seeking out new opportunities for online marketing campaigns
• Providing information to sales teams on how to market digital products
• Contributing to global marketing strategies for products
• Writing marketing copy for websites and maintaining activity on these websites
• Liaising with software developers to enable search engine optimization
• Analyzing web traffic to company websites and providing monthly reports
• Liaising with web and graphic designers to create visually effective designs
• Creating and maintaining social networking channels
• Writing copy for email marketing campaigns
• Creating content for brochures and other printed materials to supplement online products
• Communicating key information relating to digital products to non-digital marketing colleagues
• Attending conferences, product launches and networking events
• Developing and creating content for company blogs
• Social networks - updating, question answering, troubleshooting
• Web analytics monitoring and reporting against key metrics
• Search engine optimization tasks - improving page content, ensuring site structure is efficient, keyword relevancy, product names and tags etc.
• Keeping up to date with internet and marketing trends and contribute this knowledge as an integral member of the team
Competitor and SERP analysis with relevant keywords
• Answer calls professionally to provide information about products and services, take/ cancel orders, or obtain details of complaints.
• Keep records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken. Process orders, forms and applications.
• Follow up to ensure that appropriate actions were taken on customers' requests.
Refer unresolved customer grievances or special requests to designated departments for further investigation.
I have done 11th and 12th in Maths Physics and Chemistry
My schooling