نزار ملاعب

Key Responsibilities:
• Lead all agencies and activities related to the brand
• Manage all annual media planning process in line with available budgets
• Work with members of the Marketing team to align on business & brand health objectives to translate these into communication strategies
• Work with Finance, Buying, Legal, PR and CRM teams to ensure alignment, process compliance, corporate governance, and support as required
• Manage & control production spends according to budget allocated
• Plan, lead and drive local activation activities and branded entertainment in all Middle East Markets
• Achieve Flawless Launches with an integrated communication plan
• Achieve Brand Health Targets
• Ensure total alignment and integration across all mediums (CRM, social, digital, traditional & Retail advertising) and deliver all campaign materials prior to Start-Of-Sales

Key Responsibilities:
• Integrated retail sales objectives with brand communications to identify high potential sales opportunities and maximize profit margins
• Improved vehicle contribution margins and dealer satisfaction, while simultaneously enhancing the customer purchase experience
• Led creative and media agencies in planning, developing and executing flawless campaigns on both regional and local levels
• Monitored all dealers’ communication ATL &BTL strategies to effectively achieve desired sales targets in consonance with organizational objectives.
• Developed dealer communication and budget guidelines to drive consistency and uniformity throughout the region
• Kept close tabs on market dynamics through brand health monitoring, competitive analysis and consumer behavior for improved marketing strategies
• Worked closely with sales team to improve lead generation and conversions

Key Responsibilities:
• Planned, coordinated, developed and executed all retail marketing and advertising activities in line with company objectives and standards for all three brands (Chevrolet, GMC and Cadillac).
• Headed the development and implementation of all promotional strategies to maximize traffic and revenue growth
• Managed all the retail advertising budgets across all Middle East markets
• Took the lead in all agency briefings, while aligning all internal objectives with dealer requirements and translating it into successful and effective retail communication plans

Key Responsibilities:
• Directed, monitored and evaluated overall activities of dealer sales team
• Identified primary thrust areas of business based on market surveys and analysis plus design and implement strategic business development measures to optimize sales, volume distribution, customer service and profit objectives.
• Developed and implemented integrated range of marketing concepts, methodologies and sales strategies in line with the overall goals and objectives.
• Managed dealer advertising and constrained branding strategies with a view to ensure adequate penetration, market share, growth and performance.
• Expanded and managed the existing business partner network to consistently chart out short and long term strategic goals and objectives with corresponding milestones.
• Attained new clients while sustaining existing customer base through providing high level customer service
• Researched dynamic market scenarios, conducted competitive analysis, captured new business opportunities, analyzed and prepared forecast reports
• Projected monthly targets, prepared action plans/ schedules, and formulated initiatives for achieving the sales targets

Key Accounts Handled:
• Ford
• Carrefour
• Sabafon
• Emirates NBD Bank