Director of Marketing and Communications
Desert Rose Resort
مجموع سنوات الخبرة :19 years, 1 أشهر
-Create and manage new corporate brand and product positioning
-Plan annual communication calendar and allocate budget
-Manage campaigns
-Develop required communication marketing and sales tools, and managing suppliers responsible of execution and production.
-Design PR activities and manage media relations
-Select relevant sponsorship and CSR opportunities
- Monitor market offerings and competition
Handled marketing and PR activities for a number of entertainers and celebrities from the Egyptian music and film industry. Artists included: Egyptian actor Asser Yassin and Grammy Award Winner Fathy Salama.
Developed and maintained all media relations and supervised media coverage
Negotiated fees of appearances and gigs
Designed and managed communication tools including photo shoots, website and social media
Developed business opportunities with relevant entities and endorsers
Business development and account management. Clients include: Barwa Bank, Qatar Airways, Qatar Supreme Council of Health
Established and managed Ipsos Qatar qualitative department including budgets and staff hiring
Supervised research process and handled reports and client presentations
Re-structured marketing departments off-shore after acquisitions including organizational structure, budget, process and procedures
Developed internal and external communications strategies
Managed branding and ad agencies on ATL and BTL campaigns, activations and PR activities
Managed the design, launch and implementation of new brand after 4 acquisitions in Sub Saharan Africa
Developed affiliations and sponsorships with relevant entities both governmental and private
Developed product promotions and loyalty programs
Managed CSR activities
Handled commercial due diligence, investigating group’s potential ventures and new investment opportunities in other countries
Developed and managed marketing and communications strategy and budget
Handled branding and communication activities of group and branches
Managed group publications
Developed re-branding strategy and supervised launch and implementation of the “Credit Agricole Egypt” brand after major M&A
Developed and managed internal and external communication strategy and implementation including ATL and BTL campaigns
Developed and managed media relations and PR activities
Developed consumer financing products including audience eligibility, P&L, process and procedures
Designed and managed product promotions and loyalty programs
Handled research and analysis of competition and customer experience
Account management. Clients included: Tetra Pak, P&G, Pachin, Sekem, Mobinil, Banque Audi, KLM, Master Foods
Handled research development and execution including proposals, questionnaires, and reports
Handled survey moderations and client findings presentations
MBA
Bachelor of Arts and English Literature