Noha Nabil, Director of Marketing and Communications

Noha Nabil

Director of Marketing and Communications

Desert Rose Resort

Lieu
Egypte
Éducation
Master, Business Administration
Expérience
19 years, 1 Mois

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Expériences professionnelles

Total des années d'expérience :19 years, 1 Mois

Director of Marketing and Communications à Desert Rose Resort
  • Egypte - Hurghada
  • Je travaille ici depuis avril 2019
Marcom Manager à Upscale Development
  • Egypte - Le Caire
  • juillet 2016 à juillet 2017

-Create and manage new corporate brand and product positioning
-Plan annual communication calendar and allocate budget
-Manage campaigns
-Develop required communication marketing and sales tools, and managing suppliers responsible of execution and production.
-Design PR activities and manage media relations
-Select relevant sponsorship and CSR opportunities
- Monitor market offerings and competition

Marketing Director à StampTM
  • Egypte - Le Caire
  • mai 2010 à octobre 2015

 Handled marketing and PR activities for a number of entertainers and celebrities from the Egyptian music and film industry. Artists included: Egyptian actor Asser Yassin and Grammy Award Winner Fathy Salama.
 Developed and maintained all media relations and supervised media coverage
 Negotiated fees of appearances and gigs
 Designed and managed communication tools including photo shoots, website and social media
 Developed business opportunities with relevant entities and endorsers

Consultant à Ipsos
  • Qatar - Doha
  • mai 2013 à juillet 2014

 Business development and account management. Clients include: Barwa Bank, Qatar Airways, Qatar Supreme Council of Health
 Established and managed Ipsos Qatar qualitative department including budgets and staff hiring
 Supervised research process and handled reports and client presentations

Commercial Strategy Manager à Orascom Telecom
  • Egypte - Le Caire
  • septembre 2008 à juin 2010

 Re-structured marketing departments off-shore after acquisitions including organizational structure, budget, process and procedures
 Developed internal and external communications strategies
 Managed branding and ad agencies on ATL and BTL campaigns, activations and PR activities
 Managed the design, launch and implementation of new brand after 4 acquisitions in Sub Saharan Africa
 Developed affiliations and sponsorships with relevant entities both governmental and private
 Developed product promotions and loyalty programs
 Managed CSR activities
 Handled commercial due diligence, investigating group’s potential ventures and new investment opportunities in other countries

Marketing Manager à Coldwell Banker
  • Egypte - Le Caire
  • décembre 2007 à septembre 2008

 Developed and managed marketing and communications strategy and budget
 Handled branding and communication activities of group and branches
 Managed group publications

Communications and Research Manager à Credit Agricole Bank
  • Egypte - Le Caire
  • mars 2004 à juillet 2007

 Developed re-branding strategy and supervised launch and implementation of the “Credit Agricole Egypt” brand after major M&A
 Developed and managed internal and external communication strategy and implementation including ATL and BTL campaigns
 Developed and managed media relations and PR activities
 Developed consumer financing products including audience eligibility, P&L, process and procedures
 Designed and managed product promotions and loyalty programs
 Handled research and analysis of competition and customer experience

Marketing Research Assistant à Ipsos
  • Egypte - Le Caire
  • novembre 2001 à mai 2003

 Account management. Clients included: Tetra Pak, P&G, Pachin, Sekem, Mobinil, Banque Audi, KLM, Master Foods
 Handled research development and execution including proposals, questionnaires, and reports
 Handled survey moderations and client findings presentations

Éducation

Master, Business Administration
  • à ESLSCA
  • octobre 2003

MBA

Baccalauréat, English Literature
  • à Ain Shams University
  • juillet 2001

Bachelor of Arts and English Literature

Specialties & Skills

Product Development
Branding
Public Relations
Commercial Strategy
Marketing
Marketing Strategy
Marketing Communication
Branding
Marketing Research
Product Development
Promotions

Langues

Arabe
Langue Maternelle
Anglais
Expert
Français
Moyen

Formation et Diplômes

Marketing of Fashion and Luxury Companies (Certificat)
Date de la formation:
January 2016
Valide jusqu'à:
January 9999

Loisirs

  • Fitness
    Won the 3 month body transformation competition organized by Fibers Gym
  • Animation
    Wrote animation series, 24 episodes targeting 3-7 yr old kids for the Kuwaiti TV