Nojoud Rachdane

• Led brand positioning and digital content strategy for a luxury hospitality brand operating in
the Dubai market, directly supporting portfolio growth from 34 to 76 owner accounts in 6
months.

• Restructured website architecture, UX copy and conversion paths, driving a +19% increase in
direct booking revenue within 6 months.

• Developed and executed SEO content and paid media campaigns (Meta Ads, Google Ads) to
grow organic visibility and generate qualified inbound leads.

• Built brand messaging and owner-facing materials to support sales conversations and
strengthen market positioning in a competitive luxury rental segment.

• Produced and refined 10+ brand and commercial content assets, including sales decks, pitch
presentations, brochures and social media content, used directly in client acquisition and
commercial visibility.

• Built and maintained a campaign performance reporting framework, tracking key indicators
monthly to inform content and channel prioritisation decisions.

• Designed and executed B2B content and outreach campaigns targeting corporate clients,
generating 50+ qualified leads and converting 30 into signed seminar bookings, a 60%
conversion rate on the groups corporate events offering.

• Managed end-to-end B2B campaign execution across digital and offline channels, driving
commercial visibility and lead generation for the groups corporate event solutions.

- Overhauled the company's digital brand presence through a full website redesign, restructuring content architecture, UX copy and SEO fundamentals, driving a +40% increase in organic traffic within 4 months.

- Developed and executed a social media and YouTube content strategy for the firm's financial education channel, doubling the subscriber base from 3, 000 to 6, 000 through consistent brand storytelling and improved content structure.

- Led the end-to-end content production and launch strategy for an online investment education programme on Udemy, achieving 3, 000+ enrolments at launch.

• Advised 30-50 international entrepreneurs and SMEs on GCC market entry strategy,
covering UAE Free Zone and Mainland structures, building direct familiarity with the
regulatory and commercial landscape of the Gulf.

• Produced tailored commercial content, pitch decks, proposals, social media assets and
client-facing brand materials, converting prospects into signed clients and contributing to a
~15% increase in company registrations over 4 months.

• Managed a multilingual client pipeline (English, French, Arabic) across inbound and outbound
channels, qualifying leads and guiding international clients through complex business
formation processes.