Noor AlShebli

Freelancer consultant specialized in consulting seed companies and SMEs (small to medium size companies) in their growth phase on their development projects, covering related corporate finance and project management aspects.
The Business Advisory Services (BAS) offered include: preparing and reviewing business plans, financial operational and marketing feasibility studies, company/product/service rebranding, franchising consultation, preparing valuation and business/operational audit reports, and other business advisory and corporate finance services. Moreover, have given seminars and lectures revolved around entrepreneurship, small business development, franchising, event management, and small businesses financing options.
Workshops were also given in a specialized setting where attendants have paid for the service - for example: a specialized 3 day workshop for KSPDC’s employees (Kuwait Small Projects Development Company) on “Business Plan Overview: How to approach and execute a Business Plan”.

Was involved in the establishment of a KD 50 million capital company specialized in pharmaceuticals, the
development of two medium sized companies in the food industry, as well as being involved in the
establishment of 2 service companies (seed companies).
Job responsibilities in brief include assessing the investment and/or private equity opportunities through
reviewing the financial, technical and legal due diligence, choose what is in line with the company’s
investment standards negotiating the terms of agreement with the Selling party, drafting the purchase
agreement, go through the final negotiations of sale; if successful go through the post purchase management
and company restructuring and/or public/private offering.

Job responsibilities:
My experience encompasses several business/industry areas with emphasis on real estate, investment, manufacturing and pharmaceuticals in Kuwait in particular and Middle East in general. Been extensively involved in the preparing of PPM (Private Placement Memorandums ) and IM (Investment Memorandum) reports, reporting and analyzing M&A transaction in the pre-preparation and pro-preparation phase, financial modeling, business plan preparation and review and valuation of existing and upcoming businesses in Kuwait and the Middle East.

 Have prepared PPMs (from A to Z), for example (I have listed the ones that have been introduced in the market - the rest are not listed due to client confidentiality issues):
 Al Ritaj Company: Mawasim Hajj and Umrah PPM
 Al Imitaz Company: Barwat Al Khor PPM
 Al Imtiaz Company: Durat Al Khor PPM
 SGIG: Specialized Glass Industries Group PPM
 Been involved in large real estate projects in the GCC, for example:
 Imtiaz Company : Large beach front mix-use development in Qatar (8 million sq m)
 Al Argan Company :Large mix-use project in Oman (400 thousand sqm)
 Surooh Company: The construction of four high end Office Blocks in Dubai.
 Been involved in the following manufacturing projects in the Middle East:
 SGIG: Implementation of a Glass Fabrication and coating facility in Kuwait.
 KSPICO: Valuation of a leading Pharmaceutical company in Kuwait.
 F&B and Bonjus: Valuation of a leading dairy and juice factory in Lebanon.
 Preparing Valuation Reports involving different valuation methodologies (DCF, CoCo, Co Trans, Sum of Parts, market multiples, etc.)
 Develop an understanding of client's expectations, industry and business (e.g., goals, key success factors, strategy for competition), and Flowchart business information framework represented in critical processes.
 Source risks of the engagements through understanding business information framework. As well as carry out business performance review to analyse the performance through applying various ratios, understanding the variances against benchmarks and breaking down broadly based problems into their essentials.
 Identify environment risk, process risk (operations, empowerment, information processing, integrity and financial), and decision-making risk. Plus perform business analysis to assess the client's business processes, competitors, customers, environment, information, management, owners and suppliers.
 Communicate with different levels of clients' organizations and develop strong client relationships.
 Preparation and control of due diligence assignments including liaison with potential investors and communication of findings
 Involved in funding reviews regarding existing investments where it looks unlikely future returns will be achieved.
 Assisting the partner or director in drafting engagement letters, setting the scope and fee of work to be performed.
 Understanding businesses, identifying key issues and communicating the findings both orally and in writing via financial reviews and due diligence reports.
 Presentations to both management teams and institutions.
 Performed financial analysis for Investment companies this includes assessing client's investment policies and their asset management ratios and recommending appropriate solutions.
 Jointly responsible for 7 junior staff.
 Have been part of international teams of outside professionals (cross-divisional teams, securing the support of global professionals- instrumental in the creation of a strategic consulting team for cross border transactions)

Employment background
Employed by the age of 19. Have been promoted three times in a three years span - this is a reflection of work dedication, assertiveness and goal commitment. Have had an excellent professional reputation both internally in Ernst and Young, and externally with the companies audited.
Job responsibilities
 Be in charge of preparing the Quarterly Financials for one of the strongest Banks in Kuwait, with the additional responsibility of being the senior in charge in preparing the year end financials with managerial review.
 Assess the controls through identifying specific, pervasive and monitoring controls and evaluating the control's design and operating effectiveness.
 Assess the key performance indicators and identifying the success factors.
 Assess risk management, identification, measurement, monitoring and control.
 Conduct technical research to substantiate, challenge or remedy client position related to accounting, auditing or industry issues.
 Demonstrate understanding of the substance of transactions within assigned areas.
 Ensure proper application of International accounting standards.
 Identify and implement alternative approaches to address complicated transactions.
 Contribute to the development of the engagement's audit approach.
 Review client practices within an assigned area of responsibility and promptly inform about possible problems and solutions to team leader. Plus make recommendations that reflect understanding of generally accepted auditing standards and risks inherent to client's business/industry.
 Prepare financial analysis and ratios that reflects the business trend and the financial position of the client.
 Prepare audit reports and financial statements and supervise and coach other junior team members while in-charge.
Special Assignments and Reporting
 In charge for reports of rescheduling difficult debts (Law 41) for National Bank of Kuwait, Gulf Bank of Kuwait, and Al-Ahlia Bank of Kuwait.
 Performed agreed upon procedures to ISHOA (Kuwait Hotels Owners' Association).
 Performed financial analysis for Investment companies and Banks.

Examples of companies audited while in Ernst & Young:
I have audited the following Kuwaiti companies and I am familiar with their corresponding businesses:
BANKS : Gulf Bank, Central Bank of Kuwait, National Bank of Kuwait, Bank of Kuwait and the Middle East, Al-Ahli Bank and Burgan Bank
INVESTMENT COMPANIES AND FUNDS : Aayan Leasing & Investment Co; Al Mal Investment Company; Al Shall Consulting & Investment Co.; Al-Ahliea Investment; Bayan Investment Company; Coast Investment & Development; First Investment Company; First Investment Fund; Global Investment House; KMEFIC (Kuwait and Middle East Financial Investment Company); Osoul Leasing & Funding Company.
REAL ESTATE COMPANIES : Aiial Real Estate, Al-Enmaa Real Estate, AL-Mal Real Estate Co.
OTHERS : Ahlia Industrial Projects Company, Alghanim Industries, Independent Petroleum Group, Kuwait National Cinema, Mobile Telecommunications, National Petroleum Services, Kuwait Petroleum Company, Al-Ahleia Insurance