Marketing Executive
Madi International
مجموع سنوات الخبرة :4 years, 6 أشهر
MADI INTERNATIONAL, Abu Dhabi Marketing Executive, May 2022 - Present
• Developed and executed comprehensive marketing strategies for over 11 beauty brands within Abu Dhabi, driving brand visibility, customer engagement and revenue growth.
• Conducted market research and competition analysis to identify trends, opportunities, and consumer preferences, resulting in targeted and effective marketing campaigns.
• Collaborated with cross-functional teams including Sales, Education, Design\ Production, Brand Mana- gers, and Social Media.
• Established and maintained partnerships with local influencers, media outlets, and strategic partners to expand brands reach and enhance all brands reputation.
• Analyzed marketing metrics and KPIs to measure the effectiveness of campaigns, track ROI, and provi- de regular performance reports to stakeholders.
• Managed marketing budgets for multiple brands, allocating resources efficiently to achieve maximum impact and ROI.
• Initiated and managed promotional events, new product\ brand launches and collaborations to drive brand awareness and customer engagement in the local market.
• Maintained keen awareness of industry trends, emerging technologies and cutting-edge practices to con- tinuously innovate and secure a competitive edge in marketing strategies.
• Managed end-to-end marketing campaigns, including ideation, planning execution and evaluation, en- suring alignment with brand objectives and business goals.
• Fostered direct communication with clients, comprehensively understanding their requirements and ex- pectations resulting in tailored marketing strategies that consistently exceeded client objectives.
• Overseeing the Education department and playing a role in creating and implementing a comprehensive monthly Education Plan for all the brands, as well as intertwining educational objectives with marke- ting strategies.
• Elevated role to Senior Marketing Executive overseeing marketing strategies for Premium brands at a
national level, demonstrating a track record of success and leadership within the organization.
• Directly involved in developing marketing plans and orchestrating various initiatives to enhance brand
visibility and drive customer engagement.
• Demonstrated leadership by transitioning from an execution-focused role to actively shaping strategic
marketing direction for premium brands.
• Collaborate with cross-functional teams to ensure seamless integration and alignment of marketing ef-
forts with overall business objectives at a national level.
• Effectively allocate and manage marketing budgets for enhanced impact and return on investment
across a broader market landscape.
• Spearhead promotional events, product launches, and collaborations to drive brand awareness and cus-
tomer engagement on a national scale.
• Continue to analyze marketing metrics, providing stakeholders with regular performance reports while
maintaining a keen awareness of industry trends for ongoing innovation
Provide administrative support to ensure efficient operation of office.
• Act as the point of contact for all the (VIP) Tenants (EAA, EAD, ADECA, Mubadala, Tawazun etc).
• Providing a high standard of service to the business and exceptional services to VIP Guests and
Tenants.
• Respond professionally to email, telephone or face to face inquiries and complaints.
• Manage contracts and documentation signing, system updates and reporting and registration of
tenancy contracts.
• Provide training and mentoring and overseeing new joiners.
• Coordinate with departments for staff leave, daily attendance and tracking department staff files.
• Create and maintain filing systems, both electronic and physical.
• Assist in any ad-hoc duties, projects and activities as and when required.
• Assist the Property Manager in general financial management and analysis.
Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and
security practices.
• Answer questions regarding the store and it’s merchandise.
• Handling sales phone calls and e-mails.
• Maintain records related to sales.
• Greet customers and ascertain what each customer wants or needs
• Describe merchandise and explain use, operation, and care of merchandise to customers
• Measure and assess customer and employee satisfaction.
• Provided outstanding and professional customer support resulting in increased customer satisfaction
rating.
• Delivered unsurpassed customer service, ensuring client loyalty.
• Maximized profitability through superior customer service, effective and prompt communication,
and follow up on all pending matters with the customer
courses: Digital Marketing Course (ongoing)
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