Norah Felemban

Through my role within Bupa I contributed in the following:
- Key role in supporting change within the organisation through managing effective communication.
- Producing internal announcements ensuring effective delivery of key messages in both Arabic & English.
- Developing and managing activities to elevate audience engagement across digital & traditional channels.
- Vocal communication point between board members and Bupa Arabia's Chief Executive Team.
- Handling press release content for both internal and external use.
- Co-led a major CSR and regional activation campaign titled “Walk your Heart” that successfully engaged over 5500 participants (actual engagement, not reach). This included a global event promoting sporting activity and launch of a mobile application with the development of a website and all supporting content.
- Led an internal corporate event successfully connecting an 800-strong internal audience across 3 regions through live streaming media.

About the Company & the Role:
Bupa Arabia is a subsidiary of the Bupa Group, a worldwide healthcare organisation that providing a range of solutions to over 10 million members in over 190 countries. Bupa Arabia has witnessed exponential growth from 513 employees in 2009 to over 800 employees by 2011, leading to the internal communication function becoming critical to success. I hold a dual-role handling internal communications while also supporting four Chief Executives in a PA capacity.

- Full Editor remit for the internal corporate magazine “Xpressions”, circulated to 1000s of employees globally across the Xenel group and subsidiaries, distributed via hard and soft circulation methods.
- Development of the magazine's 'look and feel' aligned with group ethos and readership needs.
Collecting, collating and editing material from across the business.
- Liaising with an external provider to ensure on-time and high quality hard-copy production.

About the Company and the Role:
Xenel Expansis is an internal HR consultancy serving the HQ and 6 major business units of Xenel industries, a 35 year-old organisation with established presence across major industries including energy, healthcare and real-estate through joint venture partnerships and associations with global companies throughout the world. Employed in a PA and change management role for first 18 months, latterly taking ownership of the internal magazine acting as a vehicle for employee engagement, driving policy change and communicating key internal messages.

- Worked within the local community section, developing my own briefs that varied in scope covering: political, social and local views.
- Successfully authored and published over 50 articles; gaining a strong reputation among peers leading to a recommendation to write for 'Fresh', a leading consumer magazine.
- Covered the Hezbollah War from a local standpoint to document reactions from local people, also interviewing from the Israeli side which was seen as an innovative move.
- Effectively established a robust network within the media and other government and privet institution within the Kingdom of Saudi Arabia.

About the Company:
One of the largest English-language newspapers in Saudi Arabia and part of the Okaz group, a company serving a rich diversity of communities with operations across Saudi Arabia and the wider Arab world.