Senior Manager Brand Communications/Sports Marketing- WE Football
adidas
مجموع سنوات الخبرة :14 years, 9 أشهر
- Develop and create seasonal strategic and integrated marketing plans aligned with the global strategy.
- Develop and manage the Sports Marketing program which includes Football Players and Top fitness athletes.
- Build and maintain strong relationship with the media.
- Lead the annual budget planning process
- Lead the marketing team which includes retail executions, digital and graphic design executives.
- Initiate market research studies and analyze their findings.
- Align with Merchandising team and Product Presentation teams about the seasonal campaigns and make sure they are implemented according to global guidelines.
-Driving sales conversion efforts, and work closely with the creative to bring Nike Brand vision to reality
- Develop and execute seasonal retail marketing strategies aligned with brand goals and priorities, designed to build store traffic, revenues, margins, and shift (and increase) brand perception.
- Identify opportunities and provide recommendations for marketing programs and partnerships that generate buzz and reach new relevant audiences.
- Assiting in developing integrated marketing plans for new stores openings across the country
- Revamping Corporate identity of ATC.
-Loyalty Program Monitoring
Berlitz Certified English Instructor - Berlitz Corporation (Part time)
May 2012 - Present
• Teaching English skills, critical thinking and creative writing.
• Delivering Lectures to university students at the premises of Ain Shams University.
• Informing students about course requirements & evaluation procedures.
• Maintaining necessary attendance, student records, and submitting them according to published guidelines.
• Participating in professional & educational development of students.
• Effectively teaching and communicating with students from diverse backgrounds & age groups.
• Handling a portfolio of accounts.
• Dealing with all aspects of an advertising campaign.
• Using an existing network of industry contacts to generate revenue.
• Thorough knowledge of sales and marketing; analysis of clients' needs; devising and implementing customized solutions.
• Achieving sales targets.
• Researching new business leads and 'pitching' for new business.
• Attending client meetings.
• Maintaining and building relationships with existing clients.
• Launching the product to the Egyptian market & being a member of Red bull Egypt
opening team.
• Creating awareness about our energy drink's functionality.
• Getting engaged in Red bull's marketing activities & conducting various market
researches.
• Creating a buzz with word-of-mouth marketing for the company.
• Coordinated all media activities for X-Fighters Red bull event, April 2010.
• Worked as part of the main Red bull event development team by creating and facilitating
several international Red Bull competitions in Egypt including Street Style, Flying Bulls,
Paper wings & B-Boys.
• Preparing monthly plans & full weekly compilation reports.
the Sports Management Diploma covered 5 Modules : Sports Marketing & Communication Sports Law Sports Events & Sponsorship Sports Finance Sports Management & Governance
High School: Sacre-coeur Heliopolis Certificate: Thanaweya Amma University: Modern Sciences & Arts University (MSA) College: Management Sciences Major: Marketing and International Business