Marketing And Communications Specialist
The Little Engineer
Total years of experience :11 years, 5 Months
As Marketing And Communications Specialist, my main role is to spread the company’s vision while enhancing its brand image. In order to attract the company’s target audience, I create fit-to-purpose publications, website, social media, press statement and marketing content. In addition, i preserve our customer satisfaction, I respond to their inquiries in less than 24 hours, and get their feedback through questionnaires and small focus groups.
Note that I am currently contributing in the business development by creating, implementing and controlling full-fledged marketing plans.
The Little Engineer is dedicated to educating young minds and increasing public understanding and appreciation of Science, Technology, Engineering and Mathematics through interactive tailored programs.
Highlights
• In-charge of professionally managing the branch, implementing process improvement projects and maintaining discipline across the organization.
• Evaluated profits generated by the branch and the percentage contribution of the branch to the institute’s profit figures.
• Held meetings with the regional head / senior management, presented reports and implemented directives for revenue generation and cost control.
• As institute representative, responsible for maintaining a positive image of the organization in the public domain with particular focus on effective publicity, awareness creation and consequent business development.
• Credited by controlling the labour budget by managing instructor staffing levels and developing efficient schedules that enhanced the centre’s profitability.
• Improved sales revenue for the centres by executing direct sales initiatives like making presentations to school committees, parent’s committees, students and educational institutes.
• Held effective discussions with reputed schools and closed major deals with institutes like Grand Lycee Franco-Libanais, Lebanese International School, Saint Coeur Jbeil, and American Academy of Beirut
• Developed and managed all content on the company website, and wrote and published the monthly Newsletter that contained information about new branches, deals and promotions.
• Conducted project feasibility studies, developed detailed project proposals and led and managed various projects - The Little Engineer (AUB-CEC Summer Camp), Solar Oven Picnic, Yearly Solar Car Race.
Key Responsibilities
Operations
• Prepared daily, weekly and monthly schedules of planned activities, allocate tasks to internal teams, monitor progress of all functions across the organization and submited performance reports to the senior management for review.
• Periodically reviewed commercial objectives of the company, planed and promoted the courses offered by the institute, modified business development strategies accordingly and ensured classes are occupied throughout the year.
• Supervised the candidate / student registration process, verified documents submitted by candidates, authorized acknowledgement receipts for fees deposited by students, allowed payment in installments as per institute’s rules and ensured proper record-keeping and filing.
• Prepared time-tables, assigned classes to instructors / teachers / experts according to the subjects / assignments for each course on offer; interacted with instructors to confirm lesson plans, project work and assignments are aligned to the institute’s guidelines.
• Standardized processes for record-keeping, lesson planning, studied material preparation and stationery for all courses offered by the institute.
• Implemented best practices in training / coaching, discuss and finalized the application of innovative teaching - learning methods and the use of technologically advanced tools and equipment.
• Verified and approved computer & equipment requirement raised by instructors, forwarded requirements to the regional head and coordinated with the senior management to seek sanctions on the branch budget.
continued
Personnel Management
• Processed salaries / honorarium according to classes conducted by regular and visiting instructors in collaboration with the accounting & finance department, maintained records of staff attendance and extra sessions conducted.
• Organized training sessions and motivation building programs for all members of the institute to facilitate operations and build administrative and managerial competence.
• Implemented robust recruitment measures to meet precise staffing requirement and adhere to the budgetary provisions of the annual operating budget and the HR budget.
Administration
• Responsible for the maintenance and upkeep of branch premises, lab equipment, computers along with implementation of security measures; instruct subordinates and house-keeping teams to complete assigned tasks in time.
• Liaise with service providers, vendors and suppliers, place orders, monitor compliance with contractual terms and forward bills (post-verification) to the accounting department for payment.
Highlightsu**
• Designated to manage additional responsibilities of student engagement planning, arranged personality development sessions and resolved emotional and behavioral issues of young children and adolescents in collaboration with counselors and parents.
• Organized special sessions to communicate the course purpose for every educational program designed by the institute, explained new courses introduced by the institute and ensured 100% enrollment for all major courses offered by the institute.
Key Responsibilitiesu**
• Conducted discussion and mentoring sessions regularly for all classes (secondary / high school / college), encouraged students to learn actively and participate in activities, inter-school / inter-collegiate competitions, seminars and workshops.
• Administered the institute’s educational policy for all courses and ensured comprehensive application of best practices in education & training; monitored adherence to the code of conduct.
• Maintained student discipline, enforced organizational rules and regulations across all professional groups and notified the management in case of any deviation.
• Worked with the teaching staff to plan lessons, prepared time-tables and monthly training schedule, drafted promotional literature and assisted in the preparation of study material.
• Interacted with students in various classes, monitored academic performance and submitted detailed reports to the senior management on student progress.
• Maintained and updated records of student and faculty attendance, processed payments of vendors and service providers, released salaries of teaching and non-teaching staff every month and coordinated all activities planned in the annual academic calendar.
Headquartered in Beirut, Bankmed is one of the top five banks in Lebanon. Through its 61 branches spread across Lebanon, and one in Cyprus, Bankmed offers a wide range of novel products and quality services to both individuals and corporations.
Designation Chronology
• Customer Service Representative
• Back Office Sales Officer
Key Responsibilities as Customer Service Representative u**
• Assisted customers in operating bank accounts, document submission and loan applications; provided information on bank’s services and products and handled document verification and processing.
• Promoted the financial services offered by the bank with a view to increase revenues, managed cross sales of other financial products and services (including insurance) and contributed to business development objectives of the bank.
• Maintained and updated the CRM, resolved customer queries and transaction-related problems and ensured compliance with bank’s standard systems and procedures.
• Generated daily MIS for customer service processes, monitored achievement of daily, weekly and monthly objectives and presented performance reports to the senior management for review.
• Generated new contacts through referrals and recommendations received from existing customers, arranged initial meetings to explain bank’s service and product offerings and closed deals.
• Assisted the senior business development teams in managing the corporate portfolio, prepared presentations and noted minutes of meetings held with C-level executives at various companies.
Key Responsibilities as Back Office Sales Officer
• Supported the direct sales agents and the customer service representatives by providing customer information and sales leads.
• Expedited the loan applications process, scrutinized applications and the accompanying documentation and forwarded these for further processing.
• Prepared and submitted MIS reports sales for 54 branches along with the status of each loan, achievement of targets, shortfall in sales revenue etc.
• Determined credit worthiness of loan applicants, evaluated their loan repayment capabilities and made recommendations accordingly.
Key Responsibilities
• Worked as Intern in two departments Car Loans and Document Verification and gained knowledge of banking operations
• Communicated with the customers across the entire loan application and sanction process, reviewed loan documents and assisted the customers in completing the documents.
• Handled escalations and complaints and resolved these and referred specific cases to senior management.
• Maintained records of customer interactions, obtained customer feedback and forwarded this to the management team.
Previous Assignment
• 2 Months: Intern, Bank Du Liban (Central Bank of Lebanon), Beirut, Lebanon
Academic Highlights • Recognized as an “Honor List” student on account of exceptional academic, co-curricular and extra-curricular performance across all semesters. Professional Development Trainings / Internships / Project Work • Sep 2014: High School Economic Teacher, Melkarte • Apr 2012: Insurance Agent, Arabia Insurance • Jun 2010: Intern, Central Bank of Lebanon
