Marketing Manager
Al Jadeed Tv
Total years of experience :11 years, 0 Months
1- Marketing Strategy & action plan for all TV Streams including:
Evaluating and improving existing channel marketing strategies.
Developing new channel marketing strategies and implementing marketing plans.
Marketing Materials dissemination to different mediums ( TV/Social Media/Outdoor/Radio..)
Managing & Executing all Digital Campaigns
Managing all marketing campaign communications and establishing strong partner networks.
Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.
Deploying channel marketing strategies in collaboration with all department (Online, Production, Technical..)
2- Website Subscribers Audit & Strategy
3- Digital Platforms Management:
Building and maintaining relationships with social media partners Including Facebook, Twitter, YouTube and Tiktok
Digital Monetization on-boarding, execution and monitoring
Digital Analysis and Reports (Monthly/Weekly)
Handling all aspects of the media buying process; ad creation, optimization, scaling, reporting, etc for different TV campaigns
Sorting out all copyrights or technical digital issues
4- Keeping track of and implementing the latest marketing technologies and techniques.
• Marketing Strategy & action plan for all TV Streams including:
1. New Series/Shows Launching full Strategy (Offline/Online)
2. Marketing Materials dissemination to different mediums ( TV/Social Media/Outdoor/Radio..)
• Website Auditing and Management:
1. Working on New Website Design & Development
2. Managing all users subscriptions
3. Analyzing the website audience and content using Google Analytics and VOD Analytics
4. OTT Strategy Plan
5. OTT Subscription growth strategy
• Digital & Social media strategy formulation and follow up the implementation with social media team
1. Overseeing content creation on all social media channels
2. Building and maintaining relationships with social media partners Including Facebook, Twitter, YouTube and Tiktok
Digital Monetization on-boarding, execution and monitoring
Digital Analysis and Reports (Monthly/Weekly)
3. Handling all aspects of the media buying process; ad creation, optimization, scaling, reporting, etc for different TV campaigns while driving business results to hit and exceed KPI’s
4. Sorting out all copyrights or technical digital issues
5. Staying Up to date on all digital trends and making sure to update the team & train them
• Managing the Creative Department and making sure that all offline and online promotion materials are delivered properly
Responsible for the business of a number of clients and appointed new
business projects
Working as Account Manager to get the client guidelines and brief the
team
Develop the marketing/ communication strategies.
Brief the different departments on the marketing/ communication
strategy.
Participate in creative, media, PR, Social Media, etc. reviews to ensure
adherence to strategy.
Responsible for strategy presentations to existing/ potential clients.
Involvement in major media negotiations for Clients within their portfolio.
Provide rates, space availability and positions of different media. Prepare
booking orders for Clients and make amendments and cancellations on
booking orders and on schedules as required.
Responsible for the business of a number of clients and appointed new
business projects
Working as Account Manager to get the client guidelines and brief the
team
Develop the marketing/ communication strategies.
Brief the different departments on the marketing/ communication
strategy.
Participate in creative, media, DM, PR, Social Media, etc. reviews to
ensure adherence to strategy.
Responsible for strategy presentations to existing/ potential clients.
Manages the research projects of existing clients (quotations, evaluation
of best offer, and take part in the research, evaluation of findings and
reports and use of the information in the marketing / communication
strategies).
Liaise with management and other department heads to deliver on the
business objectives and growth through continuous pitching and
presentations.
Handling & Managing Clients Events (Gala Dinner, New Product
Launching…)
Management of several clients’ accounts on social media (creating
content, pages management, ads management…)
Transmit media proposals together to existing and potential clients.
Translating marketing objectives and strategies of the Clients into proper
media objectives and strategies and ensure target audience is reached in
ultimate measures.
Regularly identifies creative and lateral media opportunities for Clients.
Build and maintain media knowledge of the market, consumer and media
research available.
Responsible for Building good relationships with all media suppliers and
negotiate with them in order to have the best competitive prices.
Execute the implementation of media plans into buying and ensure they
are consistent and accurate with the approved plan.
Involvement in major media negotiations for Clients within their portfolio.
Maintain primary control over media planning and buying budgets.
Provide direction regarding competitive reporting and media planning
and carries overall responsibility for preparation, format, interpretation
and presentation to Client.
Provide rates, space availability and positions of different media. Prepare
booking orders for Clients and make amendments and cancellations on
booking orders and on schedules as required.
Main Duties - Marketing
Main Duties - Media
Writing press releases material and coordinate copyrighting.
Managing the Business digital presence (website, LinkedIn, SEO..)
Prepare Product/Company Presentations
Helping the sale team in preparing all marketing materials needed for
their sales pitch
Manage company external and internal events- checking all important
exhibitions, booking of stand, stand branding….)
Maintain liaison with external and internal suppliers, assist in the delivery
of marketing material.
Ensure that all printed promotional material is distributed and used
effectively throughout company departments.
Write, maintain and update content information on all Websites of the
Group
Manage company external and internal events (seminars, events,
exhibitions etc.)
Liaise with assigned agencies, designers …
Assisting in taking decisions regarding pitch strategies and all marketing
materials design..
Conduct desk research to benchmark competitors; in order to prepare
communication material.
Monitoring Competitors activities through continuous research
Continuous Research on emerging trends in the Market
Continuous Research on worldwide exhibitions.
Assisting in taking decisions regarding products, such as choosing new
cover materials
Assisting in new product development (gifts and new products
continuous research)
Assisting in preparing Express International yearly catalogue
Maintaining relevant statistics and information related to the overall sales
operations
Updating the yearly information and holiday sections for the yearly
diaries
Handling all online tasks
Assisting in changing Express Internationals Website.
Drove company sales effort from initial client contact to closing
Assisted CEO with client and event presentations
Trained clients on Jobalist.com through phone calls and personal visits
Tested new website features with management and design teams